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Webflow: Pricing, Plans & Features

Visual website builder with a native CMS, managed hosting and GSAP-powered interactions.

Overall Score72/100
4.2Editor Rating
Market Signal 65

Top-rated in No-Code Platforms#1 of 6 in No-Code Platforms by Overall Score

What Is Webflow?

Webflow is a browser-based visual builder for designing, managing and hosting websites on a global CDN. Site plans run from the free Starter plan through Basic and Premium, with Team and Enterprise platform plans above them for larger organizations. The CMS stores structured content in Collections with custom and reference fields, and supports scheduled publishing, per-item publishing, RSS feeds and REST APIs for managing and delivering content. Animations can be built in the classic Interactions editor or a newer timeline editor powered by GSAP. Webflow AI can generate a site from a prompt, design new sections and create code components, and every site plan lists an MCP server. Localize, Analyze and Optimize are paid add-ons for translation, built-in analytics and A/B testing with personalization. Separate ecommerce plans add carts and checkout. Developers get webhooks, DevLink, React code components and Webflow Cloud for hosting full-stack apps next to a site.

Best for: Designers, agencies and marketing teams that want pixel-level control over a custom site and a structured CMS without managing hosting.

Webflow supports reference fields linking entries in separate CMS collections and multi-reference fields for many-to-many arrangements such as articles with multiple tags. Conditional rules can change text, component variants or visibility based on CMS fields and locale. Hidden elements are normally removed from the published markup itself instead of being hidden with CSS.

4.2
out of 5

Editor Rating

Calculated from facts we verified on Webflow's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 72 that orders our lists.

  • Pricing transparency4.3
  • Entry cost5.0
  • Free access5.0
  • Platforms & API2.0
  • Support3.0
  • Integrations4.5
  • Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 13, 2026. How the rating works

65
Moderate

Market Signal

Real data

Computed from Ahrefs + Semrush data about Webflow's own website. Not an assessment of the product itself. How this works →

Market Strength

69

Where it stands today

Momentum

49 Cooling ↓

Where it’s heading

Data Confidence

Limited

How much to trust it

  • Traffic Strength
    71
  • Search Visibility
    66
  • Authority
    74
  • Brand & Market Presence
    64

Tick mark = category average.

Compared with 23 tracked Website Builders tools. Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

  • Designers and agencies building custom marketing sites without starting from a theme
  • Marketing teams publishing blog or resource content through a structured CMS
  • Developers pairing a visual site with React components or hosted web apps

Who Should Avoid It?

  • Large online catalogs, since the top ecommerce plan caps stores at 15,000 items
  • Teams that require SSO or SCIM without an Enterprise contract

Use Cases

  • Designing and hosting a company marketing site
  • Running a blog or resource library on the CMS
  • Translating a site into several locales with Localize
  • Testing landing page variants with Optimize

Webflow Features

  • Visual web design
  • CMS
  • Interactions and animations
  • Managed hosting
  • Components and libraries

Webflow Pricing

PlanMonthlyAnnual (mo)Includes
StarterFreeFree
    BasicNot listed$15
    • Per site/month
    PremiumNot listed$25
    • Per site/month, from
    TeamCustomCustom
    • $2,500/month, annual contract
    EnterpriseCustomCustom

      Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Webflow's website before purchasing.

      Webflow Integrations

      Zapier, Make, Google Analytics, Mailchimp

      Customer Support

      Email, Community

      Webflow at a Glance

      Founded
      2013
      Headquarters
      San Francisco, CA
      Built for
      Freelancer, Small Business, Mid-Market, Enterprise
      Platforms
      Web
      Languages
      English

      Webflow Pros and Cons

      What We Like

      • The Premium site plan holds up to 20,000 CMS items across 40 Collections.
      • The GSAP-based Interactions editor builds reusable animations visually on a horizontal timeline.
      • Webflow Cloud hosts full-stack apps with SQLite, key-value and object storage beside a site.
      • Developers can bring React code components onto the visual canvas.
      • A free Starter plan lets anyone build and publish to a webflow.io subdomain.

      What Could Be Better

      • Free Starter sites are limited to two static pages, 50 form submissions and a webflow.io domain.
      • The Basic plan has no CMS; Collections require the Premium site plan.
      • Code export needs a paid Workspace plan in addition to the site plan.
      • Localization, analytics and A/B testing are add-ons billed outside the site plans.

      Webflow Alternatives

      Wix logo

      Wix

      Overall Score86/100
      4.8Editor Rating
      Market Signal 78
      From $17/mo (annual billing)Free plan

      Why choose it: Small businesses and solo owners who want to build and run a site, store or booking page without hiring a developer.

      Strengths

      • • The SEO setup checklist is tailored by business, location and Semrush keyword research.
      • • The redirect manager imports up to 500 URLs at once from a CSV file.

      Limitations

      • • A site's template can't be switched after creation; content must move to a new site.
      • • The Free plan shows Wix branding and can't use a custom domain.
      Squarespace logo

      Squarespace

      Overall Score75/100
      3.9Editor Rating
      Market Signal 78
      From $19/mo (annual billing)Free trial

      Why choose it: Creatives and small businesses that want a polished template-based site with a built-in store and branded email from one vendor.

      Strengths

      • • Core and higher plans charge no transaction fee on product sales.
      • • Email Campaigns can apply a site's branding and styles to emails automatically.

      Limitations

      • • Basic adds a transaction fee on product sales and allows only two contributors.
      • • Carrier-calculated shipping, discounts and payment plans need Core or above.
      Framer logo

      Framer

      Overall Score62/100
      3.9Editor Rating
      Market Signal 51
      From $10 per site/mo (annual billing)Free plan

      Why choose it: Design-led startups and marketing teams that want to build, translate and test a marketing site from the same canvas they design in.

      Strengths

      • • Auto Translate updates every locale when canvas or CMS content changes.
      • • Native A/B tests support up to five variants per page with funnel reporting.

      Limitations

      • • A/B testing needs the Convert add-on on a Pro or Enterprise site plan.
      • • Localization is a paid add-on, and AI translation consumes plan credits.
      Duda logo

      Duda

      Overall Score49/100
      3.7Editor Rating
      Market Signal 32
      From $25/moFree trial

      Why choose it: Agencies and web professionals building, managing, and white-labeling multiple client websites.

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      Frequently Asked Questions

      Does Webflow have a free trial or free plan?⌄

      Webflow offers a free plan, though it doesn't offer a separate free trial of paid tiers.

      How much does Webflow cost?⌄

      Webflow starts at $15 per site/mo (annual billing) on its Basic plan. Pricing was last checked October 12, 2026. Always confirm current pricing on the vendor's site before purchasing.

      What are the best alternatives to Webflow?⌄

      Commonly considered alternatives include Wix, Squarespace, Framer and Duda. The Alternatives section on this page shows what each one is best at and its starting price.

      Last updated: October 13, 2026Details checked: October 5, 2026Pricing checked: October 12, 2026