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SEM Solutions

All Marketing Software

Search and filter 812 marketing tools by category, price, business type, and features.

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score

Results

HubSpot logo

HubSpot

Overall Score89/100
4.9Editor Rating
Market Signal 80

Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.

Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.

Top-rated in Email AutomationCRM & SalesMarketing AutomationAI features
From $7 per user/mo (annual billing)Free plan
Zapier logo

Zapier

Overall Score84/100
4.5Editor Rating
Market Signal 80

No-code automation linking 9,000+ apps through Zaps, Tables, Forms and AI agents.

Best for: Small and mid-sized teams that want to connect SaaS apps without developers, from simple alerts to branching workflows.

Top-rated in Integration PlatformsMarketing AutomationAI MarketingAI features
From $19.99/moFree plan
Make (formerly Integromat) logo

Make (formerly Integromat)

Overall Score77/100
4.4Editor Rating
Market Signal 69

Visual scenario builder for branching automations with routers, error handlers and AI agents.

Best for: Operations and marketing teams that build multi-branch automations across many apps and need control over how failures are handled.

Marketing AutomationAI features
From $9/mo (annual billing)Free plan
Manychat logo

Manychat

Overall Score77/100
4.3Editor Rating
Market Signal 72

Visual chat automation for Instagram, Messenger, WhatsApp and TikTok direct messages.

Best for: Creators and consumer brands with heavy comment and DM volume on Instagram or Messenger who want to turn that engagement into leads.

Top-rated in Conversational MarketingSMS & MessagingMarketing AutomationAI features
From $14/mo (varies by active contacts)Free plan
ActiveCampaign logo

ActiveCampaign

Overall Score74/100
4.1Editor Rating
Market Signal 70

Email marketing automation with branching workflows, site tracking and optional CRM add-ons.

Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.

Email MarketingMarketing AutomationAI features
From $20/mo (annual billing; rises with contacts)Free trial
n8n logo

n8n

Overall Score71/100
3.8Editor Rating
Market Signal 73

Node-based workflow automation with AI agent nodes, code steps and a self-hostable Community Edition.

Best for: Technical operations and marketing ops teams that want code-level control over automations and the option to keep workflow data on their own servers.

Marketing AutomationAI features
See pricingFree plan
Workato logo

Workato

Overall Score71/100
4.7Editor Rating
Market Signal 49

Enterprise automation platform for integrations, workflows and data orchestration.

Best for: Enterprise IT and operations teams automating cross-application processes with governance, APIs, data flows, and AI agents.

Marketing AutomationAI features
From $100/moFree plan
HighLevel logo

HighLevel

Overall Score68/100
4.1Editor Rating
Market Signal 59

Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.

Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.

Marketing AutomationCRM & SalesAI features
From $97/moFree trial
GetResponse logo

GetResponse

Overall Score67/100
3.9Editor Rating
Market Signal 62

Email marketing suite with automation, landing pages and webinars.

Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.

Email MarketingMarketing AutomationAI features
From $15.58/mo (annual billing)Free trial
Pabbly Connect logo

Pabbly Connect

Overall Score63/100
4.5Editor Rating
Market Signal 39

No-code integration and automation between apps.

Best for: Small businesses automating app-to-app workflows on a budget.

Marketing AutomationAI features
From $16/moFree plan
GRIN logo

GRIN

Overall Score55/100
4.0Editor Rating
Market Signal 35

Creator-management platform linking recruitment, content, product seeding, contracts, payments, and ROI reporting.

Best for: Consumer brands running ongoing influencer, affiliate, athlete, PR, or creator programs with significant relationship-management needs.

Social MediaReferral & LoyaltyAI features
From $200/moFree plan
Integrately logo

Integrately

Overall Score54/100
3.7Editor Rating
Market Signal 41

No-code automation platform emphasizing ready-made app workflows and one-click integration setup.

Best for: Small businesses and operations teams that want quick no-code automations using prebuilt recipes instead of building every workflow from scratch.

Marketing AutomationAI features
See pricingFree plan
Ontraport logo

Ontraport

Overall Score53/100
3.8Editor Rating
Market Signal 35

CRM and automation platform combining customer data, campaigns, payments and web experiences.

Best for: Growing small businesses that want CRM, marketing automation, payments and membership experiences connected to one customer record.

Marketing AutomationAI features
From $83/mo (annual billing)Free trial
Ortto logo

Ortto

Overall Score47/100
3.5Editor Rating
Market Signal 33

Customer data and marketing automation platform joining journeys, analytics, email, SMS, and audience profiles.

Best for: SaaS and digital businesses that want lifecycle automation, customer data, and reporting tied together around behavior-based journeys.

Marketing AutomationEmail MarketingAI features
From $199/moFree trial
Tray.ai logo

Tray.ai

Overall Score42/100
3.2Editor Rating
Market Signal 30

Enterprise integration and automation platform with composable workflows, connectors, APIs, and AI orchestration.

Best for: IT, operations, and SaaS product teams that need composable integrations and AI-enabled workflow automation across many systems.

Marketing AutomationAI features
Custom pricingFree trial