HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
41 tools · page 1 of 2
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
No-code automation linking 9,000+ apps through Zaps, Tables, Forms and AI agents.
Best for: Small and mid-sized teams that want to connect SaaS apps without developers, from simple alerts to branching workflows.
Ecommerce retention suite pairing loyalty and referral programs with product reviews and UGC.
Best for: Direct-to-consumer brands on Shopify or another major store platform that want loyalty, referrals and product reviews from a single vendor.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Visual scenario builder for branching automations with routers, error handlers and AI agents.
Best for: Operations and marketing teams that build multi-branch automations across many apps and need control over how failures are handled.
B2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Best for: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Visual chat automation for Instagram, Messenger, WhatsApp and TikTok direct messages.
Best for: Creators and consumer brands with heavy comment and DM volume on Instagram or Messenger who want to turn that engagement into leads.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Node-based workflow automation with AI agent nodes, code steps and a self-hostable Community Edition.
Best for: Technical operations and marketing ops teams that want code-level control over automations and the option to keep workflow data on their own servers.
Enterprise automation platform for integrations, workflows and data orchestration.
Best for: Enterprise IT and operations teams automating cross-application processes with governance, APIs, data flows, and AI agents.
Applet-based automation service linking apps, smart home devices and AI assistants through triggers.
Best for: Individuals and small teams that want quick automations between consumer apps, social accounts and smart-home devices without building multi-branch business workflows.
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
Email marketing suite with automation, landing pages and webinars.
Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Ecommerce loyalty platform with points, tiers and rewards.
Best for: Ecommerce brands that want loyalty data connected to lifecycle marketing and customer-retention workflows.
Shopify loyalty platform for points, VIP tiers and referrals.
Best for: Shopify merchants that want a storefront-integrated loyalty program with points, tiers, and customer referrals.
AI agent builder for companies, with central IT governance, MCP connectors and reusable Skills.
Best for: Mid-size and enterprise companies that want non-technical staff building agents while IT keeps control of access and spend.
No-code integration and automation between apps.
Best for: Small businesses automating app-to-app workflows on a budget.
AI teammate that triages email, takes meeting notes and runs scheduled routines across work apps.
Best for: Small teams and busy professionals who want an assistant to run email, meeting follow-ups and routine reporting from Slack or iMessage.
Shopify retention platform combining loyalty, rewards and referrals.
Best for: Shopify brands that want loyalty, referrals, reviews, and wishlists managed through one retention app.
Referral program builder with templates, tracking and rewards.
Best for: Businesses that want to launch referral campaigns without custom development and connect them to existing CRM workflows.
Ecommerce referral and affiliate platform with rewards, post-purchase enrollment, tracking, and fraud controls.
Best for: Ecommerce stores that want an automated customer referral or affiliate program tied directly to purchases.
Referral and ambassador platform with enrollment, sharing and attribution.
Best for: B2B and service companies that need structured referral or ambassador programs with participant portals and CRM connectivity.
Small-business CRM connecting lead capture, sales pipelines, follow-up, invoices, and automation.
Best for: Small service businesses that want CRM, follow-up automation, scheduling, and payments together.
Creator-management platform linking recruitment, content, product seeding, contracts, payments, and ROI reporting.
Best for: Consumer brands running ongoing influencer, affiliate, athlete, PR, or creator programs with significant relationship-management needs.
No-code automation platform emphasizing ready-made app workflows and one-click integration setup.
Best for: Small businesses and operations teams that want quick no-code automations using prebuilt recipes instead of building every workflow from scratch.
Affiliate and referral software for Stripe-based SaaS with recurring commissions, portals, campaigns, and automated payouts.
Best for: Stripe-based SaaS companies that need recurring affiliate commissions without building custom tracking around subscription billing.
CRM and automation platform combining customer data, campaigns, payments and web experiences.
Best for: Growing small businesses that want CRM, marketing automation, payments and membership experiences connected to one customer record.
Salesforce B2B automation for lead capture, nurture and scoring.
Best for: B2B organizations already using Salesforce CRM and needing marketing-to-sales lead qualification.
Messaging platform for behavior-triggered email, push and SMS.
Best for: Product-led and lifecycle marketing teams that need event-triggered customer messaging tied closely to product and behavioral data.
Customer data and marketing automation platform joining journeys, analytics, email, SMS, and audience profiles.
Best for: SaaS and digital businesses that want lifecycle automation, customer data, and reporting tied together around behavior-based journeys.
GTM automation tool that scrapes leads from websites, qualifies them with AI and enriches contacts.
Best for: Sales, recruiting and real estate teams that build prospect lists from websites and want them qualified before outreach.
Influencer and affiliate platform covering creator discovery, outreach and gifting.
Best for: Ecommerce brands managing influencer and affiliate programs where creator activity needs to connect directly to product sales.
Enterprise integration and automation platform with composable workflows, connectors, APIs, and AI orchestration.
Best for: IT, operations, and SaaS product teams that need composable integrations and AI-enabled workflow automation across many systems.
Influencer seeding platform for DTC brands with outreach, gifting and affiliate tracking.
Best for: Shopify and DTC brands running product seeding and gifting campaigns with many small creators.
Referral and loyalty platform for customer advocacy, rewards, influencer programs, and ecommerce growth.
Best for: Ecommerce brands that want referral, loyalty, and influencer programs managed from a shared customer advocacy platform.
Referral marketing platform for pre-launch, milestone, ecommerce, and customer referral campaigns.
Best for: Startups and ecommerce brands that want template-based referral campaigns without building referral infrastructure from scratch.