Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
93 tools · page 2 of 3
Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
Approachable, budget-friendly SEO toolset built around KWFinder.
Best for: Solo marketers and small teams who want simple keyword research without a steep learning curve.
Content optimization platform with a live Content Score editor, Content Audit and AI Tracker.
Best for: Content and SEO teams that publish articles at volume and want each draft scored against current search results before it goes live.
Ecommerce CRO platform for popups, onsite personalization and product-page experimentation.
Best for: Ecommerce teams that want onsite personalization and popup campaigns without rebuilding their storefront.
Enterprise SEO and content intelligence platform.
Best for: Large brands needing enterprise-grade SEO research and real-time site monitoring together.
One of the original backlink-index tools, built around Trust Flow and Citation Flow.
Best for: Link builders who want Majestic's specific Trust Flow/Citation Flow metrics alongside standard backlink data.
Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.
Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Website review and SEO audit tool with actionable checklists.
Best for: Teams wanting a quick, checklist-style SEO health review instead of a deep crawl.
Behavior analytics suite combining session replay, heatmaps and friction detection.
Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.
Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.
Digital market intelligence platform for app, advertising and audience.
Best for: App publishers, investors, advertisers, and market-research teams that need comparative mobile-market and digital performance intelligence.
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Website technology lookup with lead lists, technology change alerts, browser extensions and an MCP server.
Best for: Sales and agency teams prospecting companies by the software their websites run, such as stores on a specific ecommerce platform.
Identify the technologies websites are built with.
Best for: Sales, marketing and research teams that need technographic data.
Accurate, granular rank tracking with local and mobile support.
Best for: Agencies needing precise, client-reportable rank tracking across locations and devices.
Website behavior analytics combining heatmaps, recordings and surveys.
Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
Desktop and cloud technical SEO crawler with prioritized Hints and visual audit reporting.
Best for: Technical SEO professionals and agencies that need detailed crawls with explainable issue prioritization.
App store optimization, Apple Ads management and market data platform for mobile apps.
Best for: Mobile app publishers that run both organic store optimization and Apple Ads campaigns from one workspace.
Competitive intelligence for display and native advertising.
Best for: Media buyers and agencies researching competitors' display advertising.
Dedicated rank tracker with on-demand updates, tagging, Share of Voice, and reporting.
Best for: SEO agencies and in-house teams that need focused, frequently refreshed keyword rank tracking.
Onsite conversion platform using behavior-triggered popups, targeting rules, retargeting, and lead integrations.
Best for: Publishers, ecommerce stores, and lead-generation sites that want behavior-based onsite campaigns tied to existing email or CRM tools.
Landing-page platform with programmatic pages, testing, event tracking and lead management.
Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.
Privacy-conscious experimentation platform for A/B, split-URL, multipage, and personalization testing.
Best for: Optimization teams and agencies that need controlled website experimentation with detailed targeting and integrations into existing analytics stacks.
Enterprise SEO platform for large-scale content and rank tracking.
Best for: Large enterprises needing SEO research and rank tracking at scale, with dedicated support.
SEO suite with a focus on backlink risk detection.
Best for: SEOs who want proactive backlink risk monitoring alongside standard rank tracking.
Shopify-focused conversion and retention platform combining popups, email and SMS.
Best for: Growing Shopify merchants that want list capture, cart recovery, email, and SMS driven by store behavior.
Digital PR and link-outreach CRM for prospect research, relationship history, personalized email, and team workflows.
Best for: Digital PR, content promotion, and link-building teams that need shared relationship history and personalized outreach at campaign scale.
AI-driven content strategy and topic modeling platform.
Best for: Content teams planning topic strategy at a site-wide level, beyond single articles.
Enterprise SEO platform combining search data, content optimization, technical monitoring, and automation.
Best for: Enterprise SEO teams managing organic search across large sites, markets, and content programs.
Clean, agency-friendly rank tracking and SEO reporting.
Best for: Agencies wanting an approachable rank-tracking tool with clean client-facing reports.
Source code search engine that finds websites by technology, script, cookie or HTML snippet.
Best for: Sales and research teams building prospect lists of companies that run a specific script or tech stack.
WordPress internal-linking plugin with contextual suggestions, reports, auto-linking, and visual sitemaps.
Best for: WordPress publishers managing internal links across large blogs or content-heavy sites.
Digital presence platform for listings, reviews and pages.
Best for: Multi-location brands that need consistent location information, listings, reviews, and on-site search managed from structured data.
Autocomplete keyword research across 16 platforms, with search volume through web, API or MCP.
Best for: SEO, PPC and content teams researching keywords across Google as well as marketplaces, video and social platforms.
Platform-agnostic internal-link automation with link scoring, AI snippets, and indexing tools.
Best for: Content-heavy sites that want automated internal-link placement without being tied to a specific CMS.