Serpstat
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
177 tools · page 3 of 5
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
Microsoft webmaster console for Bing indexing, search diagnostics and URLs.
Best for: SEO teams that want direct diagnostics and search-performance data for Bing visibility.
Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
Houston-based certificate authority with eSigner cloud signing, document signing and private PKI.
Best for: Software publishers and document-heavy businesses that need cloud-based code and document signing alongside web certificates.
Shopify personalization platform for Smart Cart, AI recommendations, bundles and post-purchase offers.
Best for: Shopify and Shopify Plus brands, including headless Hydrogen stores, that want cart, search and upsell personalization from one vendor.
Thales-owned application and data security vendor with DDoS protection for websites, networks and IPs.
Best for: Enterprises and regulated firms that want DDoS, web application and data protection from a single vendor.
SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
Approachable, budget-friendly SEO toolset built around KWFinder.
Best for: Solo marketers and small teams who want simple keyword research without a steep learning curve.
Public CA and cloud CLM platform, Sectigo Certificate Manager, plus SiteLock website security.
Best for: IT and PKI teams that need to automate certificate renewal across load balancers, Kubernetes and cloud key vaults.
Content optimization platform with a live Content Score editor, Content Audit and AI Tracker.
Best for: Content and SEO teams that publish articles at volume and want each draft scored against current search results before it goes live.
Ecommerce CRO platform for popups, onsite personalization and product-page experimentation.
Best for: Ecommerce teams that want onsite personalization and popup campaigns without rebuilding their storefront.
Enterprise SEO and content intelligence platform.
Best for: Large brands needing enterprise-grade SEO research and real-time site monitoring together.
Website security service combining malware cleanup, cloud firewall and monitoring.
Best for: Website owners and agencies that need remote malware cleanup and a cloud firewall across WordPress or other web platforms.
Open-source ecommerce software with hosted options and a marketplace for store modules and themes.
Best for: Merchants and agencies that want an extensible ecommerce platform with open-source control and a large module marketplace.
Feed management platform with a rules engine, FeedPilot rule library and self-serve or managed service.
Best for: Mid-market ecommerce teams and agencies that sell on Amazon and Walmart as well as running Google and Meta shopping ads.
One of the original backlink-index tools, built around Trust Flow and Citation Flow.
Best for: Link builders who want Majestic's specific Trust Flow/Citation Flow metrics alongside standard backlink data.
Embeddable ecommerce platform that adds a managed store to existing sites and social channels.
Best for: Small businesses that want to add ecommerce to an existing website or sell across web, social, marketplaces, and physical locations.
Shopify customer marketing platform combining reviews, loyalty, referrals, quizzes and surveys.
Best for: Growing Shopify Plus brands that want reviews and loyalty from one vendor with shared customer data.
Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.
Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Website review and SEO audit tool with actionable checklists.
Best for: Teams wanting a quick, checklist-style SEO health review instead of a deep crawl.
Behavior analytics suite combining session replay, heatmaps and friction detection.
Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
WordPress security plugin with malware scanning, one-click cleanup, firewall protection, and vulnerability monitoring.
Best for: WordPress site owners and agencies that want remote malware cleanup plus firewall and vulnerability protection across one or many sites.
GMO-owned certificate authority offering the Atlas identity platform, managed PKI and IoT device identity.
Best for: Enterprises and IoT manufacturers that need high-volume certificate issuance or regulated certificates such as eIDAS and PSD2.
Website monitoring combining synthetic checks with real-user performance measurement.
Best for: Web and application teams that want both simulated availability checks and performance data collected from real visitors.
Dropshipping research platform with AI product discovery, store building, fulfillment, and ad creative tools.
Best for: Dropshippers who want product discovery connected directly to store setup, importing, marketing assets, and fulfillment.
Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.
Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.
Digital market intelligence platform for app, advertising and audience.
Best for: App publishers, investors, advertisers, and market-research teams that need comparative mobile-market and digital performance intelligence.
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Website technology lookup with lead lists, technology change alerts, browser extensions and an MCP server.
Best for: Sales and agency teams prospecting companies by the software their websites run, such as stores on a specific ecommerce platform.
Identify the technologies websites are built with.
Best for: Sales, marketing and research teams that need technographic data.
Hosted ecommerce builder with product management, checkout, marketing, and marketplace selling features.
Best for: Small and midsize online retailers that want a hosted storefront with commerce and marketing functions built into one platform.
Accurate, granular rank tracking with local and mobile support.
Best for: Agencies needing precise, client-reportable rank tracking across locations and devices.
Website behavior analytics combining heatmaps, recordings and surveys.
Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
Desktop and cloud technical SEO crawler with prioritized Hints and visual audit reporting.
Best for: Technical SEO professionals and agencies that need detailed crawls with explainable issue prioritization.
App store optimization, Apple Ads management and market data platform for mobile apps.
Best for: Mobile app publishers that run both organic store optimization and Apple Ads campaigns from one workspace.
Competitive intelligence for display and native advertising.
Best for: Media buyers and agencies researching competitors' display advertising.