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SEM Solutions

All Marketing Software

Search and filter 812 marketing tools by category, price, business type, and features.

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score

Results

OptinMonster logo

OptinMonster

Overall Score50/100
3.1Editor Rating
Market Signal 50

Onsite conversion platform using behavior-triggered popups, targeting rules, retargeting, and lead integrations.

Best for: Publishers, ecommerce stores, and lead-generation sites that want behavior-based onsite campaigns tied to existing email or CRM tools.

CROLead Generation
From $9/mo (annual billing)
UpLead logo

UpLead

Overall Score50/100
3.4Editor Rating
Market Signal 40

B2B prospecting database with real-time email verification, company filters and technographics.

Best for: B2B sales teams that prioritize verified email data and filtered account lists for outbound prospecting.

Lead GenerationData & Enrichment
From $99/moFree trial
Landingi logo

Landingi

Overall Score50/100
3.9Editor Rating
Market Signal 29

Landing-page platform with programmatic pages, testing, event tracking and lead management.

Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.

Website BuildersCRO
From $24/mo (annual billing)Free trial
D&B Hoovers logo

D&B Hoovers

Overall Score49/100
3.0Editor Rating
Market Signal –

Sales intelligence from Dun & Bradstreet that surfaces buying signals on companies and contacts.

Best for: B2B sales teams that prospect by account and want Dun & Bradstreet data and buying signals inside their CRM.

Lead GenerationAI features
Custom pricingFree trial
Convert logo

Convert

Overall Score49/100
3.5Editor Rating
Market Signal 37

Privacy-conscious experimentation platform for A/B, split-URL, multipage, and personalization testing.

Best for: Optimization teams and agencies that need controlled website experimentation with detailed targeting and integrations into existing analytics stacks.

CRO
From $299/mo (annual billing)Free trial
Privy logo

Privy

Overall Score48/100
3.7Editor Rating
Market Signal 30

Shopify-focused conversion and retention platform combining popups, email and SMS.

Best for: Growing Shopify merchants that want list capture, cart recovery, email, and SMS driven by store behavior.

CRO
From $30/moFree trial
Factors.ai logo

Factors.ai

Overall Score48/100
3.3Editor Rating
Market Signal 38

B2B visitor identification linking company signals to scoring, CRM, and ad activation.

Best for: B2B marketing and revenue teams that want website account identification tied to attribution, scoring, and advertising activation.

Lead Generation
From $199/moFree trial
Cognism logo

Cognism

Overall Score47/100
2.7Editor Rating
Market Signal 52

B2B sales intelligence platform centered on verified mobile numbers, compliant contact data, intent, and enrichment.

Best for: B2B sales teams that rely on phone outreach and need verified contact data, enrichment, and compliance-focused prospecting.

Lead GenerationData & Enrichment
BDOW! logo

BDOW!

Overall Score44/100
3.4Editor Rating
Market Signal 29

Popup and opt-in form tool rebuilt by Showit from the former Sumo product.

Best for: Creative businesses and Showit site owners who want to grow an email list with popups and timers.

Lead Generation
From $19 per month (annual billing, $228/mo), 1 site, billed annuallyFree trial
Warmly logo

Warmly

Overall Score43/100
3.1Editor Rating
Market Signal 35

Person-level website identification with intent signals, AI chat, routing, and outreach.

Best for: B2B sales teams that want to identify high-intent site visitors and trigger fast personalized outreach or rep routing.

Lead GenerationAI features
From $833.33/mo, billed annually
Sleeknote logo

Sleeknote

Overall Score42/100
3.4Editor Rating
Market Signal 26

Onsite messaging platform with targeted campaigns, revenue attribution, forms, and ecommerce-focused personalization.

Best for: Ecommerce teams that want targeted onsite messages with lead synchronization and campaign-level revenue measurement.

CROAI features
From $69/moFree trial
Leadpages logo

Leadpages

Overall Score40/100
3.0Editor Rating
Market Signal 31

Landing-page builder with AI creation, split testing, heatmaps, and direct marketing integrations.

Best for: Small businesses and marketers that need landing pages they can publish, test, and connect to an existing marketing stack.

Website BuildersCROAI features
From $29/moFree trial
Nosto logo

Nosto

Overall Score38/100
2.3Editor Rating
Market Signal 43

AI-powered ecommerce personalization, merchandising and search.

Best for: Mid-size and enterprise ecommerce brands personalizing the storefront.

EcommerceCROAI features
Albacross logo

Albacross

Overall Score33/100
2.7Editor Rating
Market Signal 24

B2B visitor identification combining company intent signals with automated sales outreach.

Best for: B2B revenue teams that want to identify visiting companies and trigger CRM, email, or LinkedIn actions from observed buying intent.

Lead Generation
See pricingFree trial
6sense logo

6sense

Market Signal 71

B2B revenue intelligence using intent signals, predictive buying stages, and seller insights.

Best for: B2B revenue teams prioritizing accounts from intent, fit, and predicted buying stage.

Lead GenerationCRM & Sales
Demandbase logo

Demandbase

Market Signal 52

Account-based go-to-market platform combining B2B intelligence, advertising, and sales signals.

Best for: B2B revenue teams coordinating account-based marketing and sales around shared account signals.

Lead GenerationCRM & Sales