Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
19 tools
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Privacy-focused, self-hostable web analytics.
Best for: Organizations that need full data ownership or strict privacy/compliance guarantees.
ConvertSite, the successor to ConvertCalculator, builds quoting pages and product configurators.
Best for: Service and product businesses that want visitors to get an instant quote before talking to sales.
Microsoft business intelligence for semantic models, dashboards and reports.
Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.
Creator email platform with visual automations, recommendations, digital commerce, and newsletter sponsorships.
Best for: Professional creators, authors, coaches, and newsletter operators monetizing an audience through email, products, memberships, or sponsorships.
Product-experience platform combining analytics, in-app guidance, feedback and roadmapping context.
Best for: Product and customer-experience teams that want usage analytics and in-app guidance in the same platform.
Document-style form builder with payments, scheduling and calculations.
Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.
Interactive content builder for quizzes, calculators and surveys.
Best for: Marketing teams that use quizzes, calculators, assessments, or multi-step forms to qualify leads and personalize conversion paths.
Business analytics platform for dashboards, scorecards and goals.
Best for: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.
Drag-and-drop calculator widget builder with PayPal payments and order collection.
Best for: Service businesses that want a price or delivery-fee calculator on their site without hiring a developer.
Online form builder with workflow automation, calculations and payments.
Best for: Organizations that need complex forms with calculations, payments, approvals, repeating data, or multi-step internal workflows.
Audience response tool that runs live polls, word clouds and Q&A inside slide decks.
Best for: University instructors and corporate presenters who want live audience responses during lectures and meetings.
Open-source privacy analytics with funnels, session replay and heatmaps.
Best for: Teams wanting privacy-first analytics they can run in Umami Cloud or self-host while retaining detailed behavioral and conversion reporting.
B2B attribution and marketing analytics platform.
Best for: B2B marketers attributing pipeline to campaigns.
Interactive content platform for calculators, quizzes and recommendations.
Best for: Marketing and demand-generation teams using calculators, quizzes, or recommenders to qualify visitors and produce personalized outcomes.
Privacy-focused WordPress analytics with goals, engagement reporting, ecommerce funnels, and REST endpoints.
Best for: WordPress sites that want locally managed analytics, conversion goals, and optional ecommerce funnel reporting without external tracking dependencies.
Cookieless web analytics with events, funnels and raw-data exports.
Best for: Organizations that want privacy-oriented analytics while retaining events, conversion funnels, exports, and programmatic access to raw data.
No-code builder that turns Excel-style formulas into offline-capable calculator web apps.
Best for: Engineers, consultants and sales teams who already model calculations in spreadsheets and want to share them as apps.