Contentsquare (formerly Hotjar)
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
25 tools
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Runtime control platform for feature flags, experimentation and progressive software releases.
Best for: Engineering and product teams that need controlled feature releases, experimentation and operational kill switches.
ConvertSite, the successor to ConvertCalculator, builds quoting pages and product configurators.
Best for: Service and product businesses that want visitors to get an instant quote before talking to sales.
Creator email platform with visual automations, recommendations, digital commerce, and newsletter sponsorships.
Best for: Professional creators, authors, coaches, and newsletter operators monetizing an audience through email, products, memberships, or sponsorships.
Landing page builder with A/B testing, AI-driven Smart Traffic routing and an MCP server.
Best for: Paid acquisition teams and agencies that build many campaign landing pages and want automated variant routing to lift conversions.
Document-style form builder with payments, scheduling and calculations.
Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.
Interactive content builder for quizzes, calculators and surveys.
Best for: Marketing teams that use quizzes, calculators, assessments, or multi-step forms to qualify leads and personalize conversion paths.
No-code forms, document generation, eSignatures, and workflows in one automation suite.
Best for: Operations teams digitizing document-heavy processes that start with forms and end in signatures.
Drag-and-drop calculator widget builder with PayPal payments and order collection.
Best for: Service businesses that want a price or delivery-fee calculator on their site without hiring a developer.
Online form builder with workflow automation, calculations and payments.
Best for: Organizations that need complex forms with calculations, payments, approvals, repeating data, or multi-step internal workflows.
Audience response tool that runs live polls, word clouds and Q&A inside slide decks.
Best for: University instructors and corporate presenters who want live audience responses during lectures and meetings.
Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
Interactive content platform for calculators, quizzes and recommendations.
Best for: Marketing and demand-generation teams using calculators, quizzes, or recommenders to qualify visitors and produce personalized outcomes.
Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.
Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Behavior analytics suite combining session replay, heatmaps and friction detection.
Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.
Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Website behavior analytics combining heatmaps, recordings and surveys.
Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
Landing-page platform with programmatic pages, testing, event tracking and lead management.
Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.
Privacy-conscious experimentation platform for A/B, split-URL, multipage, and personalization testing.
Best for: Optimization teams and agencies that need controlled website experimentation with detailed targeting and integrations into existing analytics stacks.
Shopify-focused conversion and retention platform combining popups, email and SMS.
Best for: Growing Shopify merchants that want list capture, cart recovery, email, and SMS driven by store behavior.
Onsite messaging platform with targeted campaigns, revenue attribution, forms, and ecommerce-focused personalization.
Best for: Ecommerce teams that want targeted onsite messages with lead synchronization and campaign-level revenue measurement.
No-code builder that turns Excel-style formulas into offline-capable calculator web apps.
Best for: Engineers, consultants and sales teams who already model calculations in spreadsheets and want to share them as apps.
Landing-page builder with AI creation, split testing, heatmaps, and direct marketing integrations.
Best for: Small businesses and marketers that need landing pages they can publish, test, and connect to an existing marketing stack.