Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
27 tools
Google's free report builder for dashboards on Analytics, Ads, Search Console, BigQuery and Sheets data.
Best for: Marketing teams and agencies reporting on Google Analytics, Google Ads and Search Console data who want shareable browser dashboards built on Google's own connectors.
Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.
Best for: SEO teams and agencies that want keyword research, rank tracking, audits and AI answer monitoring in one subscription.
Website technology intelligence service for stack lookup, technology trends and lead lists.
Best for: Sales, competitive research, and data teams that need to identify website technology stacks or build lists by installed technology.
SEO research suite for backlinks, keywords and competitors, plus Brand Radar AI tracking.
Best for: SEO specialists and in-house teams that research competitors' backlinks and keywords and want AI search mentions tracked in the same tool.
Visual analytics platform for building dashboards, preparing data and sending metric digests.
Best for: Organizations with dedicated analysts who publish dashboards and metrics for a much larger group of business viewers.
WordPress SEO plugin with metadata, content analysis and schema.
Best for: WordPress publishers and businesses that want guided content optimization plus core technical SEO settings inside WordPress.
Google's own console for search performance, indexing status and URL-level crawl diagnostics.
Best for: Any site owner or SEO team that needs Google's first-party data on queries, indexing and crawl problems.
Microsoft business intelligence for semantic models, dashboards and reports.
Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.
Web-based SEO suite for site crawling, Google rank tracking and backlink monitoring.
Best for: Small businesses and agencies tracking Google rankings for a handful of sites alongside recurring technical audits.
Competitor PPC and SEO research with historical ad data.
Best for: Marketers wanting deep historical competitor PPC and SEO research together.
Review management tool that pulls app store, Steam and Trustpilot feedback into one inbox.
Best for: Mobile and game studios whose support teams answer large volumes of store and Steam reviews.
Business analytics platform for dashboards, scorecards and goals.
Best for: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.
WordPress SEO plugin with content analysis, schema and rank tracking.
Best for: WordPress publishers and ecommerce sites that want technical SEO and content optimization inside the CMS.
Desktop SEO software suite: rank tracking, site audit, and link building.
Best for: Teams wanting desktop SEO software on an annual licence as an alternative to cloud SEO suites.
Desktop crawler for technical SEO audits, with a 500-URL free version and yearly licence.
Best for: Technical SEO specialists and agencies that need detailed, configurable crawls of sites of any size on their own hardware.
App growth platform covering ASO, Apple Ads management and ad creative intelligence for games.
Best for: App and game marketers who need Apple Ads automation alongside competitor ad creative research.
Microsoft webmaster console for Bing indexing, search diagnostics and URLs.
Best for: SEO teams that want direct diagnostics and search-performance data for Bing visibility.
SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
Website technology lookup with lead lists, technology change alerts, browser extensions and an MCP server.
Best for: Sales and agency teams prospecting companies by the software their websites run, such as stores on a specific ecommerce platform.
Identify the technologies websites are built with.
Best for: Sales, marketing and research teams that need technographic data.
Competitive intelligence for display and native advertising.
Best for: Media buyers and agencies researching competitors' display advertising.
AI-driven content strategy and topic modeling platform.
Best for: Content teams planning topic strategy at a site-wide level, beyond single articles.
Source code search engine that finds websites by technology, script, cookie or HTML snippet.
Best for: Sales and research teams building prospect lists of companies that run a specific script or tech stack.
WordPress internal-linking plugin with contextual suggestions, reports, auto-linking, and visual sitemaps.
Best for: WordPress publishers managing internal links across large blogs or content-heavy sites.
Platform-agnostic internal-link automation with link scoring, AI snippets, and indexing tools.
Best for: Content-heavy sites that want automated internal-link placement without being tied to a specific CMS.
Browser extension that reveals a site's CMS, frameworks, plugins, fonts and trackers in one click.
Best for: Developers, designers and marketers who want a quick look at another site's stack while browsing.
WordPress plugin that creates internal links automatically from configured keyword targets.
Best for: WordPress site owners who want rule-based automatic internal linking controlled by target keywords.