Serpstat
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
99 tools · page 2 of 3
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
Microsoft webmaster console for Bing indexing, search diagnostics and URLs.
Best for: SEO teams that want direct diagnostics and search-performance data for Bing visibility.
Houston-based certificate authority with eSigner cloud signing, document signing and private PKI.
Best for: Software publishers and document-heavy businesses that need cloud-based code and document signing alongside web certificates.
WhatsApp commerce platform with campaigns, shared inbox and chatbots.
Best for: Shopify and ecommerce teams using WhatsApp for campaigns, customer support, cart recovery and sales conversations.
Thales-owned application and data security vendor with DDoS protection for websites, networks and IPs.
Best for: Enterprises and regulated firms that want DDoS, web application and data protection from a single vendor.
SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
Approachable, budget-friendly SEO toolset built around KWFinder.
Best for: Solo marketers and small teams who want simple keyword research without a steep learning curve.
Public CA and cloud CLM platform, Sectigo Certificate Manager, plus SiteLock website security.
Best for: IT and PKI teams that need to automate certificate renewal across load balancers, Kubernetes and cloud key vaults.
Content optimization platform with a live Content Score editor, Content Audit and AI Tracker.
Best for: Content and SEO teams that publish articles at volume and want each draft scored against current search results before it goes live.
Enterprise SEO and content intelligence platform.
Best for: Large brands needing enterprise-grade SEO research and real-time site monitoring together.
Website security service combining malware cleanup, cloud firewall and monitoring.
Best for: Website owners and agencies that need remote malware cleanup and a cloud firewall across WordPress or other web platforms.
Omnichannel messaging inbox with AI Agents, broadcasts, workflows, and contact management.
Best for: Sales and support teams managing high volumes of customer conversations across WhatsApp and other messaging channels.
One of the original backlink-index tools, built around Trust Flow and Citation Flow.
Best for: Link builders who want Majestic's specific Trust Flow/Citation Flow metrics alongside standard backlink data.
Customer engagement platform combining behavioral analytics, segmentation, campaigns, and personalization.
Best for: Consumer app and digital-product teams using behavioral data to drive lifecycle messaging and retention campaigns.
Local business platform for AI-assisted lead handling, messaging and reviews.
Best for: Local businesses with high lead volume that want customer messaging, reviews, phone, and AI-assisted response workflows tied together.
Website review and SEO audit tool with actionable checklists.
Best for: Teams wanting a quick, checklist-style SEO health review instead of a deep crawl.
WordPress security plugin with malware scanning, one-click cleanup, firewall protection, and vulnerability monitoring.
Best for: WordPress site owners and agencies that want remote malware cleanup plus firewall and vulnerability protection across one or many sites.
GMO-owned certificate authority offering the Atlas identity platform, managed PKI and IoT device identity.
Best for: Enterprises and IoT manufacturers that need high-volume certificate issuance or regulated certificates such as eIDAS and PSD2.
Website monitoring combining synthetic checks with real-user performance measurement.
Best for: Web and application teams that want both simulated availability checks and performance data collected from real visitors.
Commerce messaging platform for personalized SMS, email and subscriber growth.
Best for: Consumer and ecommerce brands that want behavior-driven SMS and email programs tied closely to storefront and customer data.
Accurate, granular rank tracking with local and mobile support.
Best for: Agencies needing precise, client-reportable rank tracking across locations and devices.
Desktop and cloud technical SEO crawler with prioritized Hints and visual audit reporting.
Best for: Technical SEO professionals and agencies that need detailed crawls with explainable issue prioritization.
Dedicated rank tracker with on-demand updates, tagging, Share of Voice, and reporting.
Best for: SEO agencies and in-house teams that need focused, frequently refreshed keyword rank tracking.
Certificate authority issuing 90-day and annual SSL certificates with ACME automation and a REST API.
Best for: Developers and site owners who want to automate certificate issuance and renewal through ACME clients or an API.
Website monitoring for uptime, page speed and domains.
Best for: Small web teams and agencies that want several website-health checks and customer-facing status pages from one monitoring service.
Business text messaging service for bulk SMS, two-way conversations and email-to-SMS.
Best for: Businesses that need straightforward bulk or transactional SMS alongside a browser inbox and programmable messaging API.
Messaging platform for behavior-triggered email, push and SMS.
Best for: Product-led and lifecycle marketing teams that need event-triggered customer messaging tied closely to product and behavioral data.
Cross-channel customer engagement platform with analytics, personalization, journeys, and Merlin AI.
Best for: Consumer brands and apps coordinating personalized lifecycle campaigns across several messaging and digital channels.
Enterprise SEO platform for large-scale content and rank tracking.
Best for: Large enterprises needing SEO research and rank tracking at scale, with dedicated support.
SEO suite with a focus on backlink risk detection.
Best for: SEOs who want proactive backlink risk monitoring alongside standard rank tracking.
Digital PR and link-outreach CRM for prospect research, relationship history, personalized email, and team workflows.
Best for: Digital PR, content promotion, and link-building teams that need shared relationship history and personalized outreach at campaign scale.
WordPress security platform focused on vulnerability intelligence, virtual patching, and plugin-level protection.
Best for: WordPress site owners, agencies, and hosting providers that want vulnerability-focused protection and virtual patches for plugins and themes.
AI-driven content strategy and topic modeling platform.
Best for: Content teams planning topic strategy at a site-wide level, beyond single articles.
Enterprise SEO platform combining search data, content optimization, technical monitoring, and automation.
Best for: Enterprise SEO teams managing organic search across large sites, markets, and content programs.
Clean, agency-friendly rank tracking and SEO reporting.
Best for: Agencies wanting an approachable rank-tracking tool with clean client-facing reports.
Continuous vulnerability management platform for external infrastructure, cloud environments, and web applications.
Best for: Small and midsize security teams that need recurring vulnerability scanning and prioritization across external infrastructure and cloud assets.