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SEM Solutions

All Marketing Software

Search and filter 812 marketing tools by category, price, business type, and features.

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score

Results

Leadfeeder logo

Leadfeeder

Overall Score59/100
3.9Editor Rating
Market Signal 47

B2B lead generation platform for identifying website visitors and acting on account intent.

Best for: B2B marketing and sales teams that want to identify visiting companies and combine website intent with account and contact research.

Lead Generation
See pricingFree plan
RB2B logo

RB2B

Overall Score59/100
4.1Editor Rating
Market Signal 40

Website visitor identification that reveals U.S. contacts and routes profiles into sales tools.

Best for: B2B sales teams focused on U.S. website traffic that want named visitor profiles sent directly into CRM and outreach workflows.

Lead Generation
From $79/moFree plan
Seamless.AI logo

Seamless.AI

Overall Score58/100
3.7Editor Rating
Market Signal 49

AI sales intelligence platform for prospect search, contact data and enrichment.

Best for: Sales teams that want high-volume contact discovery and enrichment connected directly to CRM and engagement systems.

Lead GenerationCRM & SalesAI features
Opinion Stage logo

Opinion Stage

Overall Score57/100
4.4Editor Rating
Market Signal 31

Quiz, poll and assessment maker for capturing leads and audience insights on websites.

Best for: Publishers and marketers using quizzes and polls to grow email lists and learn about readers.

Forms & Interactive Content
From $25/mo (annual billing)Free plan
ConvertFlow logo

ConvertFlow

Overall Score57/100
4.2Editor Rating
Market Signal 34

Funnel builder for lead capture and ecommerce popups, forms and quizzes.

Best for: Ecommerce and B2B marketers capturing leads on-site.

Lead GenerationCRO
From $29/mo + trafficFree plan
ExpressVPN logo

ExpressVPN

Overall Score56/100
2.7Editor Rating
Market Signal 69

Consumer VPN built on its own open-source Lightway protocol and RAM-only TrustedServer infrastructure.

Best for: Individuals and households who want an audited VPN protocol, router-level coverage and split tunneling on most of their devices.

VPN & Privacy
Twingate logo

Twingate

Overall Score56/100
4.1Editor Rating
Market Signal 34

Identity-based zero trust access built to replace business VPNs, with DNS filtering and SSH access.

Best for: IT and DevOps teams that want to retire a legacy VPN and manage access to cloud and on-prem resources as code.

VPN & Privacy
From $5 per user/mo (annual billing)Free plan
Gravity Forms logo

Gravity Forms

Overall Score55/100
2.7Editor Rating
Market Signal 67

WordPress form plugin with conditional logic, payments and workflows.

Best for: WordPress sites that need advanced forms with conditional logic, payments, surveys, or workflow integrations.

WordPressForms & Interactive Content
From $4.92 per site/mo, billed annually
Outgrow logo

Outgrow

Overall Score54/100
4.1Editor Rating
Market Signal 33

Interactive content platform for calculators, quizzes and recommendations.

Best for: Marketing and demand-generation teams using calculators, quizzes, or recommenders to qualify visitors and produce personalized outcomes.

Forms & Interactive Content
From $22/moFree plan
AdsPower logo

AdsPower

Overall Score54/100
3.5Editor Rating
Market Signal 47

Anti-detect browser for multi-account management.

Best for: Teams managing many ad, marketplace or social accounts.

VPN & Privacy
See pricingFree plan
Kaspr logo

Kaspr

Overall Score54/100
4.0Editor Rating
Market Signal 34

LinkedIn contact-data extension with phone, email enrichment and CRM export workflows.

Best for: SDRs, recruiters and founders who prospect on LinkedIn and need contact details sent into their CRM.

Lead Generation
From $49 per user/mo (annual billing)Free plan
Bright Data logo

Bright Data

Overall Score54/100
2.7Editor Rating
Market Signal 65

Web data platform with proxies, scraping APIs and browser infrastructure.

Best for: Data, AI, ecommerce, and research teams that need large-scale public web access through proxies, APIs, browsers, or datasets.

Web Data & ScrapingVPN & Privacy
See pricingFree trial
NordLayer logo

NordLayer

Overall Score54/100
3.1Editor Rating
Market Signal 56

Business network security platform with VPN, zero trust access, a secure browser and threat protection.

Best for: Small and mid-size companies and MSPs that want to replace hardware VPNs and add zero trust controls without on-site equipment.

VPN & Privacy
From $8 per user/mo (annual billing), minimum 5 users
Wisepops logo

Wisepops

Overall Score53/100
3.4Editor Rating
Market Signal 45

Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.

Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.

CROLead Generation
From $599/moFree trial
Multilogin logo

Multilogin

Overall Score52/100
3.5Editor Rating
Market Signal 42

Anti-detect browser and cloud phones for managing many accounts.

Best for: Agencies and marketers operating many separate accounts from one dashboard.

VPN & Privacy
From $11/moFree plan
Getsitecontrol logo

Getsitecontrol

Overall Score52/100
4.1Editor Rating
Market Signal 29

Popup, form and survey builder with built-in email campaigns and automations.

Best for: Small online stores and content sites that want on-site capture and email sending in one tool.

Lead Generation
From $19/moFree plan
Dolphin{anty} logo

Dolphin{anty}

Overall Score51/100
3.7Editor Rating
Market Signal 34

Anti-detect browser built for affiliate marketing and traffic arbitrage.

Best for: Affiliate marketers and media buyers running many ad accounts.

VPN & Privacy
From $10/moFree plan
Beacon logo

Beacon

Overall Score51/100
3.8Editor Rating
Market Signal 33

Lead magnet creator that turns blog posts into eBooks, checklists and gated resource libraries.

Best for: Bloggers and content marketers who want to repurpose existing articles into email list incentives.

Forms & Interactive Content
From $15.83/mo (annual billing, $190/yr Lite)Free plan
OptinMonster logo

OptinMonster

Overall Score50/100
3.1Editor Rating
Market Signal 50

Onsite conversion platform using behavior-triggered popups, targeting rules, retargeting, and lead integrations.

Best for: Publishers, ecommerce stores, and lead-generation sites that want behavior-based onsite campaigns tied to existing email or CRM tools.

CROLead Generation
From $9/mo (annual billing)
IPVanish logo

IPVanish

Overall Score50/100
3.4Editor Rating
Market Signal 42

Consumer VPN with WireGuard, kill switch and split tunneling.

Best for: Individuals who want a multi-device VPN with configurable connection and privacy controls.

VPN & Privacy
From $3.89/mo (annual billing, first-year price)
UpLead logo

UpLead

Overall Score50/100
3.4Editor Rating
Market Signal 40

B2B prospecting database with real-time email verification, company filters and technographics.

Best for: B2B sales teams that prioritize verified email data and filtered account lists for outbound prospecting.

Lead GenerationData & Enrichment
From $99/moFree trial
D&B Hoovers logo

D&B Hoovers

Overall Score49/100
3.0Editor Rating
Market Signal –

Sales intelligence from Dun & Bradstreet that surfaces buying signals on companies and contacts.

Best for: B2B sales teams that prospect by account and want Dun & Bradstreet data and buying signals inside their CRM.

Lead GenerationAI features
Custom pricingFree trial
CyberGhost VPN logo

CyberGhost VPN

Overall Score49/100
2.7Editor Rating
Market Signal 55

Consumer VPN with specialty servers for streaming, torrenting, gaming, and broad device coverage.

Best for: Individuals who want an easy consumer VPN with dedicated server categories for streaming, downloads, and everyday browsing.

VPN & Privacy
Mullvad VPN logo

Mullvad VPN

Overall Score49/100
3.1Editor Rating
Market Signal 46

Privacy-focused VPN with WireGuard, multihop and DAITA.

Best for: Privacy-conscious users who want transparent VPN apps and advanced anti-tracking controls.

VPN & Privacy
From $5.59/mo (flat €5, shown in USD)
Crowdsignal logo

Crowdsignal

Overall Score48/100
3.7Editor Rating
Market Signal 30

Automattic's poll, survey and quiz builder, formerly Polldaddy, with a WordPress plugin.

Best for: WordPress publishers and bloggers who want reader polls and ratings embedded in posts.

Forms & Interactive Content
From $15/mo (annual billing)Free plan
Factors.ai logo

Factors.ai

Overall Score48/100
3.3Editor Rating
Market Signal 38

B2B visitor identification linking company signals to scoring, CRM, and ad activation.

Best for: B2B marketing and revenue teams that want website account identification tied to attribution, scoring, and advertising activation.

Lead Generation
From $199/moFree trial
SOAX logo

SOAX

Overall Score47/100
3.6Editor Rating
Market Signal 29

Residential and mobile proxy network with IP rotation handled for you.

Best for: Teams that want residential and mobile IPs with rotation managed by the provider.

VPN & Privacy
From $200/mo + usageFree plan
Cognism logo

Cognism

Overall Score47/100
2.7Editor Rating
Market Signal 52

B2B sales intelligence platform centered on verified mobile numbers, compliant contact data, intent, and enrichment.

Best for: B2B sales teams that rely on phone outreach and need verified contact data, enrichment, and compliance-focused prospecting.

Lead GenerationData & Enrichment
Ceros logo

Ceros

Overall Score46/100
2.5Editor Rating
Market Signal 54

Free-canvas design studio for building animated, interactive web content without code.

Best for: In-house creative and brand teams that want to ship interactive content without front-end developers.

Forms & Interactive Content
Private Internet Access logo

Private Internet Access

Overall Score44/100
2.5Editor Rating
Market Signal 52

Configurable VPN with open-source apps, WireGuard support, split tunneling, and a large server network.

Best for: Privacy-conscious users who want configurable VPN settings, open-source apps, and broad operating-system support.

VPN & Privacy
BDOW! logo

BDOW!

Overall Score44/100
3.4Editor Rating
Market Signal 29

Popup and opt-in form tool rebuilt by Showit from the former Sumo product.

Best for: Creative businesses and Showit site owners who want to grow an email list with popups and timers.

Lead Generation
From $19 per month (annual billing, $228/mo), 1 site, billed annuallyFree trial
Warmly logo

Warmly

Overall Score43/100
3.1Editor Rating
Market Signal 35

Person-level website identification with intent signals, AI chat, routing, and outreach.

Best for: B2B sales teams that want to identify high-intent site visitors and trigger fast personalized outreach or rep routing.

Lead GenerationAI features
From $833.33/mo, billed annually
Designrr logo

Designrr

Overall Score43/100
3.0Editor Rating
Market Signal 35

Content repurposing app that converts posts, documents and videos into eBooks and flipbooks.

Best for: Podcasters, bloggers and course creators turning existing content into downloadable books.

Forms & Interactive Content
From $29/mo (monthly billing)
IPRoyal logo

IPRoyal

Overall Score41/100
2.5Editor Rating
Market Signal 45

Self-service proxy provider with residential, datacenter and mobile proxies.

Best for: Buyers who want pay-as-you-go proxies without a long-term contract.

VPN & Privacy
Calcapp logo

Calcapp

Overall Score40/100
3.5Editor Rating
Market Signal 18

No-code builder that turns Excel-style formulas into offline-capable calculator web apps.

Best for: Engineers, consultants and sales teams who already model calculations in spreadsheets and want to share them as apps.

Forms & Interactive Content
From $9/mo (Starter, monthly billing)Free plan
GoodAccess logo

GoodAccess

Overall Score40/100
3.6Editor Rating
Market Signal 16

Cloud zero trust access service with dedicated static IP gateways and Access Cards segmentation.

Best for: Small and mid-size businesses without network specialists that need remote staff to reach whitelisted cloud apps from one static IP.

VPN & Privacy
From $7 per user/mo (annual billing), minimum 5 usersFree trial