HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
16 tools
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Configurable sales CRM with forecasting, pipeline inspection and Agentforce across six editions.
Best for: Sales organizations with defined stages, approvals and forecast reviews that need a CRM they can configure and extend as their process grows.
Configurable CRM with Blueprint process rules, Canvas layouts and a free three-user edition.
Best for: Sales teams with a defined multi-step deal process who want the CRM to enforce each stage and adapt layouts per role.
Hosted ecommerce platform covering online storefront, checkout, point of sale and multichannel selling.
Best for: Brands and retailers that want a hosted store and checkout, selling online, on social channels and in person from one admin.
Work management app combining tasks, Docs, Chat and whiteboards, with separately sold AI.
Best for: Marketing and cross-functional teams that want tasks, documents, chat and reporting in one workspace with many ways to view the same work.
Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.
Best for: SEO teams and agencies that want keyword research, rank tracking, audits and AI answer monitoring in one subscription.
Email marketing suite with automation, landing pages and webinars.
Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Digital experience analytics with session replay and heatmaps.
Best for: Product and CRO teams diagnosing where users struggle.
Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.
Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.
Customer engagement platform for cross-channel messaging.
Best for: Consumer brands running lifecycle messaging at scale.
Enterprise SEO and content intelligence platform.
Best for: Large brands needing enterprise-grade SEO research and real-time site monitoring together.
Enterprise SEO platform for large-scale content and rank tracking.
Best for: Large enterprises needing SEO research and rank tracking at scale, with dedicated support.
AI-driven content strategy and topic modeling platform.
Best for: Content teams planning topic strategy at a site-wide level, beyond single articles.
Customer data and marketing automation platform joining journeys, analytics, email, SMS, and audience profiles.
Best for: SaaS and digital businesses that want lifecycle automation, customer data, and reporting tied together around behavior-based journeys.
Content optimization and grading for SEO content teams.
Best for: Content and marketing teams wanting a polished, editorial content-grading workflow.
B2B revenue data platform with multi-touch attribution.
Best for: B2B marketing and revenue teams measuring the full buyer journey.