Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
36 tools
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Configurable sales CRM with forecasting, pipeline inspection and Agentforce across six editions.
Best for: Sales organizations with defined stages, approvals and forecast reviews that need a CRM they can configure and extend as their process grows.
Configurable CRM with Blueprint process rules, Canvas layouts and a free three-user edition.
Best for: Sales teams with a defined multi-step deal process who want the CRM to enforce each stage and adapt layouts per role.
Hosted ecommerce platform covering online storefront, checkout, point of sale and multichannel selling.
Best for: Brands and retailers that want a hosted store and checkout, selling online, on social channels and in person from one admin.
Global network service providing CDN, DNS, WAF, DDoS protection and Workers edge compute.
Best for: Website owners and developers who want DNS, caching, SSL and attack protection in front of their sites, with room to add edge code.
Work management app combining tasks, Docs, Chat and whiteboards, with separately sold AI.
Best for: Marketing and cross-functional teams that want tasks, documents, chat and reporting in one workspace with many ways to view the same work.
Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.
Best for: SEO teams and agencies that want keyword research, rank tracking, audits and AI answer monitoring in one subscription.
Digital analytics platform for product behavior, experimentation, session replay, and customer journey analysis.
Best for: Product, growth, and data teams that need event-based behavioral analysis tied to experiments, replay, and downstream activation.
Privacy-focused, self-hostable web analytics.
Best for: Organizations that need full data ownership or strict privacy/compliance guarantees.
Event analytics platform pairing funnels, retention, cohorts, session replay, and heatmaps for digital products.
Best for: Product, growth, and data teams that need self-serve event analytics with session-level context for web and app experiences.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Email marketing suite with automation, landing pages and webinars.
Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Digital insights platform with automatic event capture, product analytics, and integrated session replay.
Best for: Product and growth teams that want broad behavioral capture with retrospective event definition and replay tied directly to analytics.
Sales CRM built around visual deal pipelines, with prospecting and document tools by plan.
Best for: Small and midsize sales teams that run deals through defined pipeline stages and want automation and prospecting tools inside the CRM.
Digital experience analytics with session replay and heatmaps.
Best for: Product and CRO teams diagnosing where users struggle.
Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.
Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.
Lightweight privacy-first web analytics with simple traffic reports, goals, funnels, and Search Console data.
Best for: Site owners and teams that want simple privacy-oriented web analytics without the complexity of a broader marketing analytics suite.
Sales CRM with built-in email, calling and SMS.
Best for: Inside-sales and outbound teams that want CRM records, calling, email, SMS, and follow-up automation in one sales workspace.
Customer engagement platform for cross-channel messaging.
Best for: Consumer brands running lifecycle messaging at scale.
Google Workspace CRM that manages relationships, pipelines, and projects alongside Gmail and Calendar.
Best for: Google Workspace-based sales and account teams that want CRM activity close to Gmail, Calendar, and Drive.
Enterprise SEO and content intelligence platform.
Best for: Large brands needing enterprise-grade SEO research and real-time site monitoring together.
Privacy-focused web analytics with simple dashboards, event tracking, uptime monitoring, and EU isolation.
Best for: Businesses, publishers, and agencies that want lightweight website analytics with privacy and simple reporting as core requirements.
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Messaging platform for behavior-triggered email, push and SMS.
Best for: Product-led and lifecycle marketing teams that need event-triggered customer messaging tied closely to product and behavioral data.
Enterprise SEO platform for large-scale content and rank tracking.
Best for: Large enterprises needing SEO research and rank tracking at scale, with dedicated support.
Email previews, testing and collaboration for email teams.
Best for: Email marketing teams QA-ing campaigns across inboxes.
AI-driven content strategy and topic modeling platform.
Best for: Content teams planning topic strategy at a site-wide level, beyond single articles.
Customer data and marketing automation platform joining journeys, analytics, email, SMS, and audience profiles.
Best for: SaaS and digital businesses that want lifecycle automation, customer data, and reporting tied together around behavior-based journeys.
Content optimization and grading for SEO content teams.
Best for: Content and marketing teams wanting a polished, editorial content-grading workflow.
Domain and DNS intelligence, including WHOIS history.
Best for: Security and research teams investigating domains and their ownership history.
SEO rank tracking and analytics built for the China market.
Best for: Brands needing SEO visibility tracking in China and other non-Google-dominant markets.
Enterprise technical SEO platform for large, complex websites.
Best for: Large enterprises with sites too big for standard crawlers to audit effectively.
B2B revenue data platform with multi-touch attribution.
Best for: B2B marketing and revenue teams measuring the full buyer journey.
Log file analysis and technical SEO for large websites.
Best for: Technical SEO teams on large sites who need log file analysis alongside crawl data.
Cross-channel customer engagement platform with journey orchestration, unified profiles, personalization, and Nova intelligence.
Best for: Enterprise lifecycle and growth teams coordinating personalized messaging across multiple digital channels from shared customer data.
German technical SEO and content quality monitoring platform.
Best for: European-focused teams wanting technical SEO monitoring plus content quality scoring.