Clay
Go-to-market data workspace combining enrichment, web research, AI agents, and outbound workflows.
Best for: Growth and sales operations teams building custom prospecting, enrichment, scoring, and outbound data workflows.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
18 tools
Go-to-market data workspace combining enrichment, web research, AI agents, and outbound workflows.
Best for: Growth and sales operations teams building custom prospecting, enrichment, scoring, and outbound data workflows.
Microsoft business intelligence for semantic models, dashboards and reports.
Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.
Digital experience analytics combining session replay, product analytics and frontend error diagnosis.
Best for: Product and engineering teams that need user-behavior evidence connected to frontend errors and performance data.
Product-experience platform combining analytics, in-app guidance, feedback and roadmapping context.
Best for: Product and customer-experience teams that want usage analytics and in-app guidance in the same platform.
B2B contact and company database with intent signals, website visitor identification and engagement tools.
Best for: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.
Customer service platform combining live chat, Lyro AI Agent, chatbots, and ecommerce helpdesk tools.
Best for: Small ecommerce and online businesses that want live chat plus an AI agent for repetitive support questions.
Digital experience analytics with session replay and heatmaps.
Best for: Product and CRO teams diagnosing where users struggle.
AI sales engagement platform for multichannel outreach across email, LinkedIn, calls, and messaging.
Best for: Outbound sales teams that want lead data and automated multichannel prospecting in the same campaign workspace.
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Business analytics platform for dashboards, scorecards and goals.
Best for: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.
Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.
Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.
No-code web scraping application with cloud extraction, templates, scheduled runs, and AI-assisted workflow building.
Best for: Analysts and operations teams that need recurring web data extraction without maintaining custom scraping code.
AI analytics and attribution platform for ecommerce brands.
Best for: Direct-to-consumer ecommerce brands measuring paid marketing performance.
AI sales intelligence platform for prospect search, contact data and enrichment.
Best for: Sales teams that want high-volume contact discovery and enrichment connected directly to CRM and engagement systems.
B2B attribution and marketing analytics platform.
Best for: B2B marketers attributing pipeline to campaigns.
Sales intelligence from Dun & Bradstreet that surfaces buying signals on companies and contacts.
Best for: B2B sales teams that prospect by account and want Dun & Bradstreet data and buying signals inside their CRM.
Person-level website identification with intent signals, AI chat, routing, and outreach.
Best for: B2B sales teams that want to identify high-intent site visitors and trigger fast personalized outreach or rep routing.
B2B revenue data platform with multi-touch attribution.
Best for: B2B marketing and revenue teams measuring the full buyer journey.