Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
26 tools
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Lead tracking platform attributing calls, forms, chats, and transactions to marketing campaigns.
Best for: Agencies and marketers that need one attribution view across calls, forms, chats, and ecommerce leads.
Runtime control platform for feature flags, experimentation and progressive software releases.
Best for: Engineering and product teams that need controlled feature releases, experimentation and operational kill switches.
Website monitoring with global probes, synthetic transactions, RUM, and private polling.
Best for: IT operations and web teams that need public and private website monitoring across many locations with broader observability options.
Lead attribution platform tracking calls, texts and forms back to the campaigns behind them.
Best for: Advertisers whose leads arrive by phone and form and who need each lead credited to the campaign behind it.
Landing page builder with A/B testing, AI-driven Smart Traffic routing and an MCP server.
Best for: Paid acquisition teams and agencies that build many campaign landing pages and want automated variant routing to lift conversions.
Document-style form builder with payments, scheduling and calculations.
Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.
Exposure-management portfolio covering vulnerability scanning, cloud security and identity exposure.
Best for: Enterprise security and vulnerability teams that need asset exposure data across traditional infrastructure, cloud, identity, and operational technology.
Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
Thales-owned application and data security vendor with DDoS protection for websites, networks and IPs.
Best for: Enterprises and regulated firms that want DDoS, web application and data protection from a single vendor.
Call tracking suite with DNI, AI conversation analysis and routing.
Best for: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.
Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.
Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Behavior analytics suite combining session replay, heatmaps and friction detection.
Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
Website monitoring combining synthetic checks with real-user performance measurement.
Best for: Web and application teams that want both simulated availability checks and performance data collected from real visitors.
Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.
Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Website behavior analytics combining heatmaps, recordings and surveys.
Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
Landing-page platform with programmatic pages, testing, event tracking and lead management.
Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.
Website monitoring for uptime, page speed and domains.
Best for: Small web teams and agencies that want several website-health checks and customer-facing status pages from one monitoring service.
Privacy-conscious experimentation platform for A/B, split-URL, multipage, and personalization testing.
Best for: Optimization teams and agencies that need controlled website experimentation with detailed targeting and integrations into existing analytics stacks.
Shopify-focused conversion and retention platform combining popups, email and SMS.
Best for: Growing Shopify merchants that want list capture, cart recovery, email, and SMS driven by store behavior.
WordPress security platform focused on vulnerability intelligence, virtual patching, and plugin-level protection.
Best for: WordPress site owners, agencies, and hosting providers that want vulnerability-focused protection and virtual patches for plugins and themes.
Continuous vulnerability management platform for external infrastructure, cloud environments, and web applications.
Best for: Small and midsize security teams that need recurring vulnerability scanning and prioritization across external infrastructure and cloud assets.
Onsite messaging platform with targeted campaigns, revenue attribution, forms, and ecommerce-focused personalization.
Best for: Ecommerce teams that want targeted onsite messages with lead synchronization and campaign-level revenue measurement.
Landing-page builder with AI creation, split testing, heatmaps, and direct marketing integrations.
Best for: Small businesses and marketers that need landing pages they can publish, test, and connect to an existing marketing stack.