Google Analytics
Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.
Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.
Search and filter 816 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
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Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.
Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.
WordPress ecommerce plugin built specifically for digital files, subscriptions, licensing, and secure delivery.
Best for: Creators and software businesses selling downloads, licenses, subscriptions, courses, or other digitally delivered products through WordPress.
AI analytics and attribution platform for ecommerce brands.
Best for: Direct-to-consumer ecommerce brands measuring paid marketing performance.
Gutenberg-oriented WordPress theme with advanced headers, dynamic content, hooks, and WooCommerce extensions.
Best for: WordPress site builders who want a block-editor-friendly theme with conditional templates and deeper WooCommerce customization.
Google Analytics WordPress plugin with ecommerce, form and Search Console reporting.
Best for: WordPress publishers, stores, and service businesses that want Google Analytics reporting and event tracking without custom tagging.
WordPress page builder for agencies with responsive editing, reusable templates, and theme-layout control.
Best for: WordPress freelancers and agencies building client sites that need reusable layouts and controlled editing workflows.
WordPress security plugin with endpoint firewall, malware scanning, login protection, and vulnerability intelligence.
Best for: WordPress site owners and agencies that want firewall, malware scanning, login security, and multi-site security management.
Affiliate link-management suite with product displays, monetization discovery, Brand Deals, and storefront pages.
Best for: Content publishers and affiliate marketers managing product links and monetized displays across WordPress posts and social profiles.
App growth platform covering ASO, Apple Ads management and ad creative intelligence for games.
Best for: App and game marketers who need Apple Ads automation alongside competitor ad creative research.
Open-source privacy analytics with funnels, session replay and heatmaps.
Best for: Teams wanting privacy-first analytics they can run in Umami Cloud or self-host while retaining detailed behavioral and conversion reporting.
SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
Visual WordPress builder with dynamic loops, forms and popups.
Best for: WordPress professionals wanting visual site building plus dynamic data, ecommerce layouts, forms, and developer automation.
WordPress cache and optimization plugin pairing LiteSpeed server caching with QUIC.cloud services.
Best for: WordPress sites on LiteSpeed infrastructure that want server caching plus QUIC.cloud optimization services.
B2B attribution and marketing analytics platform.
Best for: B2B marketers attributing pipeline to campaigns.
WordPress form builder that turns submissions into views, calculators, directories, payments, and workflows.
Best for: WordPress businesses building data-driven forms, calculators, directories, registrations, or front-end applications from submitted entries.
Modular WordPress form builder extended with conditional logic, payments, CRM connections, and submission tools.
Best for: WordPress users who want a form builder they can extend selectively with specific workflow, payment, CRM, or submission add-ons.
WordPress product company behind Neve, Hestia, Otter Blocks, and other themes and plugins.
Best for: WordPress users that want a coordinated set of themes and plugins from the same product company.
Stripe payment-form plugin for WordPress with subscriptions, taxes, installments, and alternative payment methods.
Best for: WordPress sites that need Stripe payments, donations, or subscriptions without running a full ecommerce catalog.
WordPress-native analytics storing privacy-friendly traffic data directly in the site's database.
Best for: WordPress site owners who want cookieless, first-party analytics managed and stored within their own WordPress installation.
WordPress performance plugin spanning page, object and database caching.
Best for: WordPress sites needing granular control over several caching layers, minification, and CDN delivery.
WordPress ecommerce platform for physical, digital, service, and subscription products with cloud-assisted checkout.
Best for: WordPress sellers needing one commerce system for downloads, services, physical goods, or recurring subscriptions.
Privacy-focused WordPress analytics with goals, engagement reporting, ecommerce funnels, and REST endpoints.
Best for: WordPress sites that want locally managed analytics, conversion goals, and optional ecommerce funnel reporting without external tracking dependencies.
WordPress plugin for link shortening, cloaking and tracking.
Best for: WordPress site owners managing affiliate links.
WordPress security plugin with malware scanning, one-click cleanup, firewall protection, and vulnerability monitoring.
Best for: WordPress site owners and agencies that want remote malware cleanup plus firewall and vulnerability protection across one or many sites.
Cookieless web analytics with events, funnels and raw-data exports.
Best for: Organizations that want privacy-oriented analytics while retaining events, conversion funnels, exports, and programmatic access to raw data.
WordPress backup and migration plugin with scheduled cloud backups, recovery points, and drag-and-drop imports.
Best for: WordPress professionals moving, cloning, or backing up sites across hosts and cloud storage destinations.
Website technology lookup with lead lists, technology change alerts, browser extensions and an MCP server.
Best for: Sales and agency teams prospecting companies by the software their websites run, such as stores on a specific ecommerce platform.
Gutenberg site builder with advanced blocks, dynamic content, popups, and AI-assisted creation.
Best for: WordPress users who want to build full sites inside Gutenberg with richer blocks and design controls.
Identify the technologies websites are built with.
Best for: Sales, marketing and research teams that need technographic data.
WordPress backup toolkit with migration, staging, incremental backups, and multiple cloud-storage targets.
Best for: WordPress site owners and agencies needing backups, site transfers, staging, and flexible remote-storage choices.
Automated WordPress SEO plugin with modular extensions for content, schema, local, and analytics.
Best for: WordPress users who prefer automated core SEO with optional modules added only when needed.
Competitive intelligence for display and native advertising.
Best for: Media buyers and agencies researching competitors' display advertising.
WordPress forms, polls, and quizzes with payments, calculations, PDFs, and conditional integrations.
Best for: WordPress sites that want forms, polls, quizzes, and payment collection managed by one plugin.
WordPress Google Analytics plugin with ecommerce, forms, Search Console, and event tracking.
Best for: WordPress publishers, stores, and membership sites that want Google Analytics reporting and automated event tracking inside WordPress.
WordPress optimizer combining database cleanup, page caching, image compression, and code minification.
Best for: WordPress sites that want database maintenance, cache management, image compression, and minification from one plugin.
Google's WordPress plugin connecting Search Console, Analytics, AdSense, PageSpeed, and tagging services.
Best for: WordPress site owners who want official Google search, analytics, monetization, and performance data inside WordPress.