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SEM Solutions

All Marketing Software

Search and filter 812 marketing tools by category, price, business type, and features.

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score

Results

Shutterstock logo

Shutterstock

Overall Score65/100
3.0Editor Rating
Market Signal 80

Stock media marketplace for images, video, music and editorial content, with a licensing API.

Best for: Creative teams and developers who need licensed images, video and music from one catalog, inside their own apps or campaigns.

DesignAI features
From $25/mo (annual billing)
Fullstory logo

Fullstory

Overall Score65/100
3.6Editor Rating
Market Signal 64

Digital experience analytics with session replay and heatmaps.

Best for: Product and CRO teams diagnosing where users struggle.

AnalyticsCROAI features
See pricingFree plan
Microsoft Clarity logo

Microsoft Clarity

Overall Score64/100
3.9Editor Rating
Market Signal 58

Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.

Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.

CROAnalyticsAI features
FreeFree plan
Tally logo

Tally

Overall Score64/100
4.0Editor Rating
Market Signal 55

Minimal form builder with conditional logic, payments and calculations.

Best for: Individuals and small teams that want fast, flexible forms with logic and payments without a visually heavy form-building interface.

Forms & Interactive ContentCRO
From $29/moFree plan
Visme logo

Visme

Overall Score64/100
4.0Editor Rating
Market Signal 54

Visual content platform for presentations, infographics and data visualization.

Best for: Marketing, sales, training, and communications teams creating data-rich or interactive visual content across multiple formats.

DesignAI features
From $12.25 per person/mo, billed annuallyFree plan
Leonardo.Ai logo

Leonardo.Ai

Overall Score64/100
4.3Editor Rating
Market Signal 46

Generative image and video platform with editing, upscaling, custom models, and developer API.

Best for: Designers, game and concept artists, marketers, and developers creating or embedding generated image and video assets.

DesignAI features
From $12/moFree plan
Databox logo

Databox

Overall Score64/100
4.1Editor Rating
Market Signal 51

Business analytics platform for dashboards, scorecards and goals.

Best for: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.

Marketing ReportingAnalyticsAI features
See pricingFree plan
iStock logo

iStock

Overall Score64/100
3.0Editor Rating
Market Signal 78

Royalty-free photos, vectors and video, plus an AI generator trained only on licensed content.

Best for: Marketing and content teams that license visuals every month and want legal protection attached to each download, including AI-generated images.

DesignAI features
From $29/mo (annual billing)
Formstack logo

Formstack

Overall Score63/100
3.5Editor Rating
Market Signal 65

No-code forms, document generation, eSignatures, and workflows in one automation suite.

Best for: Operations teams digitizing document-heavy processes that start with forms and end in signatures.

Forms & Interactive Content
From $83/mo (annual billing)Free trial
Calconic logo

Calconic

Overall Score62/100
3.9Editor Rating
Market Signal 52

Drag-and-drop calculator widget builder with PayPal payments and order collection.

Best for: Service businesses that want a price or delivery-fee calculator on their site without hiring a developer.

Forms & Interactive Content
From $5/mo (annual billing), excl. VATFree plan
Descript logo

Descript

Overall Score62/100
4.2Editor Rating
Market Signal 44

AI video and audio editor that edits like a document.

Best for: Creators and marketers producing video and podcast content.

DesignVideo & Webinar MarketingAI features
From $24 per person/moFree plan
remove.bg logo

remove.bg

Overall Score62/100
3.3Editor Rating
Market Signal 66

Automatic background remover for photos, with desktop apps, a Photoshop extension and an API.

Best for: Online sellers and car dealerships that need product or vehicle photos cut out in volume through an API or desktop app.

Design
From $9/moFree plan
Kapwing logo

Kapwing

Overall Score62/100
3.8Editor Rating
Market Signal 54

Browser video editor combining collaborative production, automatic subtitles, and AI editing tools.

Best for: Social, content, and creative teams producing short-form and marketing videos collaboratively in a browser.

DesignAI features
From $16 per member/mo (annual billing)Free plan
Google Analytics logo

Google Analytics

Overall Score61/100
4.3Editor Rating
Market Signal 40

Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.

Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.

Top-rated in Ecommerce AnalyticsAnalyticsAI features
See pricingFree plan
Cognito Forms logo

Cognito Forms

Overall Score61/100
3.8Editor Rating
Market Signal 53

Online form builder with workflow automation, calculations and payments.

Best for: Organizations that need complex forms with calculations, payments, approvals, repeating data, or multi-step internal workflows.

Forms & Interactive Content
From $24/moFree plan
BrightLocal logo

BrightLocal

Overall Score61/100
3.5Editor Rating
Market Signal 59

Local SEO software for citation building, rank tracking, and reporting.

Best for: Agencies and multi-location businesses managing local search visibility.

SEOReputation Management
From $41 per location/moFree trial
Reputation logo

Reputation

Overall Score60/100
3.9Editor Rating
Market Signal 49

Reputation experience platform for reviews, listings and surveys.

Best for: Large multi-location brands that need location-level review, listings, survey, social, and customer-experience management from one platform.

Top-rated in Customer FeedbackReputation Management
From $80 per location/mo
Triple Whale logo

Triple Whale

Overall Score60/100
3.8Editor Rating
Market Signal 51

AI analytics and attribution platform for ecommerce brands.

Best for: Direct-to-consumer ecommerce brands measuring paid marketing performance.

Top-rated in AttributionAnalyticsEcommerceAI features
See pricingFree plan
Poll Everywhere logo

Poll Everywhere

Overall Score60/100
3.8Editor Rating
Market Signal 49

Audience response tool that runs live polls, word clouds and Q&A inside slide decks.

Best for: University instructors and corporate presenters who want live audience responses during lectures and meetings.

Forms & Interactive Content
From $10/mo (annual billing only)Free plan
Photopea logo

Photopea

Overall Score60/100
3.6Editor Rating
Market Signal 55

Browser image editor that opens PSD, AI, Figma and RAW files without uploading them.

Best for: Designers and students who need to open and edit Photoshop files on any computer without installing software.

Design
See pricingFree plan
Plausible logo

Plausible

Overall Score59/100
3.3Editor Rating
Market Signal 62

Lightweight privacy-first web analytics with simple traffic reports, goals, funnels, and Search Console data.

Best for: Site owners and teams that want simple privacy-oriented web analytics without the complexity of a broader marketing analytics suite.

Analytics
From $9/moFree trial
Piktochart logo

Piktochart

Overall Score59/100
3.9Editor Rating
Market Signal 47

Visual communication editor for infographics, presentations and reports.

Best for: Communications, education, and marketing teams that regularly turn data or text-heavy material into visual explanations.

DesignAI features
From $10 per account member/mo (annual billing)Free plan
Survicate logo

Survicate

Overall Score59/100
4.1Editor Rating
Market Signal 41

Survey tool for website, in-app, email and mobile feedback with AI analysis of answers.

Best for: Product and growth teams at software companies collecting in-product and post-signup feedback.

Reputation Management
See pricingFree plan
Envato Elements logo

Envato Elements

Overall Score59/100
2.9Editor Rating
Market Signal 71

Creative-asset subscription covering stock, templates and fonts.

Best for: Designers, editors, marketers, and web creators who regularly need varied templates, stock media, fonts, audio, and site assets.

DesignAI features
From $16.50/mo (annual billing)
Umami logo

Umami

Overall Score58/100
4.1Editor Rating
Market Signal 40

Open-source privacy analytics with funnels, session replay and heatmaps.

Best for: Teams wanting privacy-first analytics they can run in Umami Cloud or self-host while retaining detailed behavioral and conversion reporting.

Analytics
From $20/moFree plan
Opinion Stage logo

Opinion Stage

Overall Score57/100
4.4Editor Rating
Market Signal 31

Quiz, poll and assessment maker for capturing leads and audience insights on websites.

Best for: Publishers and marketers using quizzes and polls to grow email lists and learn about readers.

Forms & Interactive Content
From $25/mo (annual billing)Free plan
Ideogram logo

Ideogram

Overall Score57/100
4.0Editor Rating
Market Signal 39

Generative media platform emphasizing readable typography, image editing, purpose-built apps, API, and MCP.

Best for: Creative teams and developers producing typography-heavy visuals, advertising variants, edited images, or embedded generation workflows.

Design
From $15/mo (annual billing)Free plan
NiceJob logo

NiceJob

Overall Score57/100
4.1Editor Rating
Market Signal 36

Reputation marketing platform for automated review requests, referrals, social proof, and review-powered websites.

Best for: Local service businesses that want automated review generation and referral marketing triggered by completed customer jobs.

Reputation Management
From $75/moFree trial
Klipfolio logo

Klipfolio

Overall Score57/100
3.6Editor Rating
Market Signal 49

Business dashboard platform offering Klips visual dashboards alongside the newer PowerMetrics analytics product.

Best for: Teams that need highly customized operational dashboards or existing Klips deployments connected to many business data sources.

Marketing ReportingAnalytics
From $120/mo (annual billing)Free trial
Depositphotos logo

Depositphotos

Overall Score56/100
3.0Editor Rating
Market Signal 64

Stock media marketplace with photos, vectors and video.

Best for: Marketing and creative teams that need stock visual and audio assets plus lightweight AI generation and image utilities.

DesignAI features
From $25/mo (annual billing)
Pixlr logo

Pixlr

Overall Score56/100
3.2Editor Rating
Market Signal 58

Browser-based photo editors with generative AI tools, offered as Pixlr Express and Pixlr Editor.

Best for: Social media creators and students who want quick AI photo edits in a browser or on a phone without installing desktop software.

Design
From $2.49/moFree plan
Qualtrics logo

Qualtrics

Overall Score56/100
2.6Editor Rating
Market Signal 72

Enterprise experience management platform for customer, employee and market research programs.

Best for: Large enterprises and public sector bodies running organization-wide customer and employee feedback programs.

Reputation Management
Awario logo

Awario

Overall Score56/100
3.5Editor Rating
Market Signal 49

Social listening platform with Boolean search, influencer discovery, sentiment, and lead monitoring.

Best for: Brands and agencies that need configurable social and web listening queries, competitor tracking, influencer discovery, or social lead monitoring.

Top-rated in Brand MonitoringReputation Management
From $49/moFree trial
Fathom Analytics logo

Fathom Analytics

Overall Score56/100
3.4Editor Rating
Market Signal 52

Privacy-focused web analytics with simple dashboards, event tracking, uptime monitoring, and EU isolation.

Best for: Businesses, publishers, and agencies that want lightweight website analytics with privacy and simple reporting as core requirements.

Analytics
From $15/moFree trial
Dreamdata logo

Dreamdata

Overall Score55/100
3.7Editor Rating
Market Signal 43

B2B attribution and marketing analytics platform.

Best for: B2B marketers attributing pipeline to campaigns.

AnalyticsAI features
See pricingFree plan
Brand24 logo

Brand24

Overall Score55/100
3.4Editor Rating
Market Signal 49

Media monitoring platform for tracking online mentions, sentiment and reach.

Best for: PR, social, and brand teams that need ongoing online mention monitoring with sentiment, source, influencer, and trend analysis.

Reputation ManagementSocial MediaAI features
From $249/moFree trial