Skip to content
SEM Solutions

All Marketing Software

Search and filter 812 marketing tools by category, price, business type, and features.

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score

Results

Survicate logo

Survicate

Overall Score59/100
4.1Editor Rating
Market Signal 41

Survey tool for website, in-app, email and mobile feedback with AI analysis of answers.

Best for: Product and growth teams at software companies collecting in-product and post-signup feedback.

Reputation Management
See pricingFree plan
Serpstat logo

Serpstat

Overall Score57/100
3.4Editor Rating
Market Signal 55

SEO and PPC research platform covering keywords, rankings, backlinks and audits.

Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.

SEOPaid Advertising
From $50/moFree trial
Bing Webmaster Tools logo

Bing Webmaster Tools

Overall Score57/100
3.7Editor Rating
Market Signal 48

Microsoft webmaster console for Bing indexing, search diagnostics and URLs.

Best for: SEO teams that want direct diagnostics and search-performance data for Bing visibility.

SEO
FreeFree plan
NiceJob logo

NiceJob

Overall Score57/100
4.1Editor Rating
Market Signal 36

Reputation marketing platform for automated review requests, referrals, social proof, and review-powered websites.

Best for: Local service businesses that want automated review generation and referral marketing triggered by completed customer jobs.

Reputation Management
From $75/moFree trial
Ubersuggest logo

Ubersuggest

Overall Score57/100
3.6Editor Rating
Market Signal 48

SEO research suite for keywords, audits and backlinks.

Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.

SEOCompetitive Intelligence
From $29/mo (monthly billing)Free plan
Mangools logo

Mangools

Overall Score57/100
3.2Editor Rating
Market Signal 58

Approachable, budget-friendly SEO toolset built around KWFinder.

Best for: Solo marketers and small teams who want simple keyword research without a steep learning curve.

SEO
From $37.70 per month (annual billing, $452.40/mo), billed annually
Positive Surfer (formerly Surfer SEO) logo

Positive Surfer (formerly Surfer SEO)

Overall Score57/100
3.4Editor Rating
Market Signal 54

Content optimization platform with a live Content Score editor, Content Audit and AI Tracker.

Best for: Content and SEO teams that publish articles at volume and want each draft scored against current search results before it goes live.

Top-rated in Content Brief ToolsSEOContent MarketingAI features
From $49/mo (annual billing)Free trial
Conductor logo

Conductor

Overall Score56/100
3.2Editor Rating
Market Signal 57

Enterprise SEO and content intelligence platform.

Best for: Large brands needing enterprise-grade SEO research and real-time site monitoring together.

SEOAI features
Custom pricingFree trial
Qualtrics logo

Qualtrics

Overall Score56/100
2.6Editor Rating
Market Signal 72

Enterprise experience management platform for customer, employee and market research programs.

Best for: Large enterprises and public sector bodies running organization-wide customer and employee feedback programs.

Reputation Management
Awario logo

Awario

Overall Score56/100
3.5Editor Rating
Market Signal 49

Social listening platform with Boolean search, influencer discovery, sentiment, and lead monitoring.

Best for: Brands and agencies that need configurable social and web listening queries, competitor tracking, influencer discovery, or social lead monitoring.

Top-rated in Brand MonitoringReputation Management
From $49/moFree trial
Majestic logo

Majestic

Overall Score55/100
3.1Editor Rating
Market Signal 59

One of the original backlink-index tools, built around Trust Flow and Citation Flow.

Best for: Link builders who want Majestic's specific Trust Flow/Citation Flow metrics alongside standard backlink data.

SEO
From $41.67/mo (annual billing)
Brand24 logo

Brand24

Overall Score55/100
3.4Editor Rating
Market Signal 49

Media monitoring platform for tracking online mentions, sentiment and reach.

Best for: PR, social, and brand teams that need ongoing online mention monitoring with sentiment, source, influencer, and trend analysis.

Reputation ManagementSocial MediaAI features
From $249/moFree trial
Carrd logo

Carrd

Overall Score54/100
3.3Editor Rating
Market Signal 51

Focused one-page site builder with custom domains, forms, embeds, and responsive templates.

Best for: Individuals and small teams launching simple one-page sites and landing pages quickly.

Website Builders
From $0.75/mo, billed annuallyFree plan
Instapage logo

Instapage

Overall Score54/100
3.7Editor Rating
Market Signal 40

Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.

Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.

Website BuildersCROAI features
From $79/mo (annual billing)Free trial
Podium logo

Podium

Overall Score54/100
2.9Editor Rating
Market Signal 60

Local business platform for AI-assisted lead handling, messaging and reviews.

Best for: Local businesses with high lead volume that want customer messaging, reviews, phone, and AI-assisted response workflows tied together.

Reputation ManagementSMS & MessagingAI features
WooRank logo

WooRank

Overall Score54/100
3.3Editor Rating
Market Signal 49

Website review and SEO audit tool with actionable checklists.

Best for: Teams wanting a quick, checklist-style SEO health review instead of a deep crawl.

SEO
From $53.25/mo (annual billing)Free trial
Softr logo

Softr

Overall Score53/100
3.6Editor Rating
Market Signal 41

No-code builder for client portals and internal tools on Airtable, Google Sheets or Softr Databases.

Best for: Operations teams and agencies that keep data in Airtable or Google Sheets and need a login-protected portal for clients or staff.

Website Builders
See pricingFree plan
Mentionlytics logo

Mentionlytics

Overall Score52/100
3.8Editor Rating
Market Signal 35

AI social listening platform tracking web, social, reviews, sentiment and brand visibility.

Best for: Brands, agencies and communications teams that need web-wide monitoring plus social listening and sentiment analysis.

Reputation Management
From $69/mo (annual billing)Free trial
Zonka Feedback logo

Zonka Feedback

Overall Score52/100
3.3Editor Rating
Market Signal 47

Feedback platform with SMS, WhatsApp and offline kiosk surveys plus AI theme analysis.

Best for: Multi-location and customer support teams that gather feedback on site, by text and after tickets.

Reputation Management
Custom pricingFree trial
Keyword.com logo

Keyword.com

Overall Score52/100
3.2Editor Rating
Market Signal 47

Accurate, granular rank tracking with local and mobile support.

Best for: Agencies needing precise, client-reportable rank tracking across locations and devices.

SEO
From $4/moFree trial
Sitebulb logo

Sitebulb

Overall Score51/100
3.4Editor Rating
Market Signal 43

Desktop and cloud technical SEO crawler with prioritized Hints and visual audit reporting.

Best for: Technical SEO professionals and agencies that need detailed crawls with explainable issue prioritization.

SEO
From $18/moFree trial
Mention logo

Mention

Overall Score51/100
3.2Editor Rating
Market Signal 47

Social listening and media monitoring platform for keyword alerts, sentiment analytics and reports.

Best for: Brand, PR, and social teams that need configurable web and social monitoring with alerts, analytics, and reporting.

Reputation ManagementSocial Media
From $599/mo, billed annuallyFree trial
AccuRanker logo

AccuRanker

Overall Score51/100
3.4Editor Rating
Market Signal 44

Dedicated rank tracker with on-demand updates, tagging, Share of Voice, and reporting.

Best for: SEO agencies and in-house teams that need focused, frequently refreshed keyword rank tracking.

SEO
From $224/moFree trial
Kajabi logo

Kajabi

Overall Score51/100
3.4Editor Rating
Market Signal 42

Creator platform for courses, coaching and communities.

Best for: Coaches, educators, consultants, and creators selling structured expertise through courses, memberships, communities, or coaching.

Website Builders
From $143/mo (annual billing)Free trial
GatherUp logo

GatherUp

Overall Score50/100
3.5Editor Rating
Market Signal 39

Customer feedback and reputation platform for review requests, monitoring and surveys.

Best for: Agencies and multi-location businesses that need structured review requests, first-party feedback, monitoring, and reputation reporting.

Reputation Management
From $99/moFree trial
Landingi logo

Landingi

Overall Score50/100
3.9Editor Rating
Market Signal 29

Landing-page platform with programmatic pages, testing, event tracking and lead management.

Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.

Website BuildersCRO
From $24/mo (annual billing)Free trial
Duda logo

Duda

Overall Score49/100
3.7Editor Rating
Market Signal 32

Agency-focused website builder with white labeling, client controls, dynamic pages, and automation APIs.

Best for: Agencies and web professionals building, managing, and white-labeling multiple client websites.

Website BuildersAI features
From $25/moFree trial
seoClarity logo

seoClarity

Overall Score49/100
2.9Editor Rating
Market Signal 51

Enterprise SEO platform for large-scale content and rank tracking.

Best for: Large enterprises needing SEO research and rank tracking at scale, with dedicated support.

SEOAI features
cognitiveSEO logo

cognitiveSEO

Overall Score48/100
3.2Editor Rating
Market Signal 43

SEO suite with a focus on backlink risk detection.

Best for: SEOs who want proactive backlink risk monitoring alongside standard rank tracking.

SEO
From $129.99/moFree trial
BrandMentions logo

BrandMentions

Overall Score48/100
3.2Editor Rating
Market Signal 40

Media monitoring for web and social mentions with AI summaries, sentiment, and alerts.

Best for: PR, reputation, and marketing teams that want broad mention tracking plus AI-assisted analysis of sentiment, conversation themes, and emerging issues.

Reputation ManagementAI features
From $99/mo (billed quarterly)Free trial
BuzzStream logo

BuzzStream

Overall Score48/100
4.0Editor Rating
Market Signal 21

Digital PR and link-outreach CRM for prospect research, relationship history, personalized email, and team workflows.

Best for: Digital PR, content promotion, and link-building teams that need shared relationship history and personalized outreach at campaign scale.

Digital PR & OutreachSEO
From $19/moFree trial
MarketMuse logo

MarketMuse

Overall Score48/100
3.1Editor Rating
Market Signal 43

AI-driven content strategy and topic modeling platform.

Best for: Content teams planning topic strategy at a site-wide level, beyond single articles.

Content MarketingSEOAI features
See pricingFree plan
BrightEdge logo

BrightEdge

Overall Score48/100
2.5Editor Rating
Market Signal 58

Enterprise SEO platform combining search data, content optimization, technical monitoring, and automation.

Best for: Enterprise SEO teams managing organic search across large sites, markets, and content programs.

SEO
Pixpa logo

Pixpa

Overall Score48/100
3.1Editor Rating
Market Signal 44

Portfolio website builder for photographers and artists with client proofing galleries and a commission-free store.

Best for: Wedding and portrait photographers who deliver proofs to clients and sell prints from the same site that hosts their portfolio.

Website Builders
From $9/moFree trial
Ghost logo

Ghost

Overall Score48/100
3.4Editor Rating
Market Signal 36

Open-source publishing platform with newsletters, memberships, subscriptions, analytics, and extensible APIs.

Best for: Independent publishers, newsletters, and membership businesses that want website publishing, email delivery, and paid subscriptions under their own brand.

Website BuildersEmail Marketing
From $18/mo (annual billing)Free trial
Nightwatch logo

Nightwatch

Overall Score47/100
3.0Editor Rating
Market Signal 44

Clean, agency-friendly rank tracking and SEO reporting.

Best for: Agencies wanting an approachable rank-tracking tool with clean client-facing reports.

SEO
See pricingFree trial