Gong: Pricing, Features & Alternatives

Revenue AI system that turns customer conversations into deal, forecast and coaching signals.

Overall Score48/100

3.1Editor Rating

Market Signal 44

AI features

#5 of 8 in Sales Intelligence by Overall Score

What Is Gong?

Gong captures customer interactions and turns them into revenue signals for sales teams and managers. Its Revenue AI OS supports conversation intelligence, pipeline management, forecasting, coaching and automated agents that work from call, email and CRM context. Gong also offers a broad integration ecosystem, including bi-directional Salesforce sync plus meeting, collaboration and identity tools.

Best for: B2B sales organizations that want call intelligence connected to pipeline inspection, forecasting and coaching.

Gong deal boards are administered as configurable views instead of fixed dashboards, and different boards can be shared with separate management groups. The vendor documents deal-board availability by Gong Foundation or Forecast offerings and separate permissions for managing boards. For organizations already committed to a CRM, its operational value lies in analyzing interaction evidence alongside that data instead of replacing the underlying record system.

3.1

out of 5

Editor Rating

Calculated from facts we verified on Gong's own website, using published thresholds. Nobody can pay to change it. Together with Market Signal it makes the Overall Score of 48 that orders our lists.

Pricing transparency2.0
Entry costNot scored
Free access1.5
Platforms & API4.5
Support3.0
Integrations4.5
Security & compliance5.0

Dimensions without verified data count as a neutral 2.5. Facts checked October 14, 2026. How the rating works

Moderate

Market Signal

Real data

Computed from Ahrefs + Semrush data about Gong's own website. Not an assessment of the product itself. How this works →

Market Strength

Where it stands today

Momentum

46 Mixed ↕

Ahrefs and Semrush disagree on direction

Data Confidence

Medium

How much to trust it

Traffic Strength
46
Search Visibility
38
Authority
45
Brand & Market Presence
45

Tick mark = category average.

Compared with 24 tracked CRM & Sales tools. Data through September 2026, pulled October 12, 2026.

Who Is It Best For?

Revenue operations groups reviewing deal risk from customer conversations
Sales managers coaching teams from recorded buyer interactions

Who Should Avoid It?

Teams needing a standalone contact CRM without conversation capture

Use Cases

Surface risk signals from recorded deal conversations
Review opportunities on configurable deal boards
Coach representatives using discussion evidence
Compare pipeline forecasts against customer interactions

Gong Features

Conversation intelligence
Pipeline management
Revenue forecasting
AI coaching
Gong Assistant
Custom Agents

Gong Pricing

Plan	Monthly	Annual (mo)
Enterprise	Custom	Custom

Pricing shown reflects list prices as of our last check and may have changed. Confirm current pricing on Gong's website before purchasing.

Gong Integrations

Salesforce, Microsoft Teams, Zoom, Microsoft 365 Copilot, Slack, Okta

Customer Support

Help center, Community forum

Gong at a Glance

Founded: 2015
Headquarters: San Francisco, United States
Built for: Mid-Market, Enterprise
Platforms: Web, iOS, Android, API
Languages: English, French, German

Gong Alternatives

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HubSpot

Overall Score89/100

4.9Editor Rating

Market Signal 80

From $7 per user/mo (annual billing)Free plan

Why choose it: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.

Strengths

• The free CRM supports two users and 1,000 contacts with no expiration date.
• All hubs share one contact database, so every team sees the same history.

Limitations

• The full workflow builder requires a Professional or Enterprise edition.
• Sequences need Sales Hub or Service Hub Professional plus an assigned seat.

Read Review Visit Site

Salesforce Sales Cloud

Overall Score86/100

4.6Editor Rating

Market Signal 83

From $25 per user/moFree plan

Why choose it: Sales organizations with defined stages, approvals and forecast reviews that need a CRM they can configure and extend as their process grows.

Strengths

• Six editions run from Free Suite to Max, so teams can start small and upgrade.
• Forecasts roll up by rep, team or region using pipeline, best case and commit categories.

Limitations

• Free and Starter suites have limited API access and a five-flow automation cap.
• Forecasting isn't included in the Free or Starter suites.

Read Review Visit Site

Outreach

Overall Score58/100

3.3Editor Rating

Market Signal –

Custom pricing

Why choose it: Revenue teams that need prospecting sequences, deal workflows and forecasting tied to CRM activity.

Read Review Visit Site

Salesloft

Overall Score54/100

3.3Editor Rating

Market Signal 51

Custom pricing

Why choose it: B2B revenue organizations that want sales engagement and deal execution connected to CRM data and forecasting.

Read Review Visit Site

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Cognism
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6sense
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Demandbase
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Apollo.io
B2B contact database with prospecting, enrichment, email sequences and calling in one workspace.
ZoomInfo
B2B contact and company database with intent signals, website visitor identification and engagement tools.
LinkedIn Sales Navigator
LinkedIn prospecting workspace with advanced search, buyer signals and CRM synchronization.

Frequently Asked Questions

Does Gong have a free trial or free plan?⌄

Gong doesn't currently offer a free plan or free trial.

How much does Gong cost?⌄

Gong uses custom/quote-based pricing. Contact the vendor directly for a quote.

What are the best alternatives to Gong?⌄

Commonly considered alternatives include HubSpot, Salesforce Sales Cloud, Outreach and Salesloft. The Alternatives section on this page shows what each one is best at and its starting price.

Last updated: October 14, 2026Details checked: October 7, 2026Pricing checked: October 14, 2026