All Marketing Software

SpyFu

Overall Score66/100

3.9Editor Rating

Market Signal 59

Competitor PPC and SEO research with historical ad data.

Best for: Marketers wanting deep historical competitor PPC and SEO research together.

Fillout

Overall Score65/100

4.1Editor Rating

Market Signal 53

Flexible form builder with databases, scheduling and payments.

Best for: Teams using Airtable, Notion, CRMs, or spreadsheets that need forms capable of creating and updating connected records.

Paperform

Overall Score65/100

4.6Editor Rating

Market Signal 41

Document-style form builder with payments, scheduling and calculations.

Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.

Shutterstock

Overall Score65/100

3.0Editor Rating

Market Signal 80

Stock media marketplace for images, video, music and editorial content, with a licensing API.

Best for: Creative teams and developers who need licensed images, video and music from one catalog, inside their own apps or campaigns.

Fullstory

Overall Score65/100

3.6Editor Rating

Market Signal 64

Digital experience analytics with session replay and heatmaps.

Best for: Product and CRO teams diagnosing where users struggle.

Microsoft Clarity

Overall Score64/100

3.9Editor Rating

Market Signal 58

Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.

Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.

AppFollow

Overall Score64/100

4.0Editor Rating

Market Signal 55

Review management tool that pulls app store, Steam and Trustpilot feedback into one inbox.

Best for: Mobile and game studios whose support teams answer large volumes of store and Steam reviews.

Tally

Overall Score64/100

4.0Editor Rating

Market Signal 55

Minimal form builder with conditional logic, payments and calculations.

Best for: Individuals and small teams that want fast, flexible forms with logic and payments without a visually heavy form-building interface.

Visme

Overall Score64/100

4.0Editor Rating

Market Signal 54

Visual content platform for presentations, infographics and data visualization.

Best for: Marketing, sales, training, and communications teams creating data-rich or interactive visual content across multiple formats.

Leonardo.Ai

Overall Score64/100

4.3Editor Rating

Market Signal 46

Generative image and video platform with editing, upscaling, custom models, and developer API.

Best for: Designers, game and concept artists, marketers, and developers creating or embedding generated image and video assets.

Databox

Overall Score64/100

4.1Editor Rating

Market Signal 51

Business analytics platform for dashboards, scorecards and goals.

Best for: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.

iStock

Overall Score64/100

3.0Editor Rating

Market Signal 78

Royalty-free photos, vectors and video, plus an AI generator trained only on licensed content.

Best for: Marketing and content teams that license visuals every month and want legal protection attached to each download, including AI-generated images.

SE Ranking

Overall Score64/100

3.3Editor Rating

Market Signal 70

SEO platform pairing ZIP-level rank tracking with AI search visibility monitoring.

Best for: Agencies and in-house SEO teams tracking local rankings and AI answer visibility across several sites.

Oxylabs

Overall Score63/100

3.6Editor Rating

Market Signal 62

Web intelligence infrastructure offering proxy networks, scraping APIs, browser access, and search data extraction.

Best for: Data and engineering teams that need enterprise proxy infrastructure or managed APIs for large-scale public web collection.

GoLogin

Overall Score63/100

4.0Editor Rating

Market Signal 49

Anti-detect browser for running multiple accounts with unique fingerprints.

Best for: Marketers who need separate browser identities for multiple accounts.

Webshare

Overall Score62/100

4.2Editor Rating

Market Signal 46

Datacenter and residential proxies with a free starting tier.

Best for: Individuals and small teams starting with proxies on a small budget.

Optimizely

Overall Score62/100

3.0Editor Rating

Market Signal 74

Digital experience platform combining web and feature experimentation with CMS, personalization and commerce.

Best for: Enterprises running a structured testing program across marketing sites and product code, with engineers available for SDK work.

Descript

Overall Score62/100

4.2Editor Rating

Market Signal 44

AI video and audio editor that edits like a document.

Best for: Creators and marketers producing video and podcast content.

remove.bg

Overall Score62/100

3.3Editor Rating

Market Signal 66

Automatic background remover for photos, with desktop apps, a Photoshop extension and an API.

Best for: Online sellers and car dealerships that need product or vehicle photos cut out in volume through an API or desktop app.

Kapwing

Overall Score62/100

3.8Editor Rating

Market Signal 54

Browser video editor combining collaborative production, automatic subtitles, and AI editing tools.

Best for: Social, content, and creative teams producing short-form and marketing videos collaboratively in a browser.

Surfshark

Overall Score61/100

2.9Editor Rating

Market Signal 76

Consumer VPN allowing unlimited simultaneous devices, with Bypasser split tunneling and MultiHop routes.

Best for: Households and individuals who want to cover many phones, laptops and tablets under one VPN account.

Google Analytics

Overall Score61/100

4.3Editor Rating

Market Signal 40

Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.

Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.

Triple Whale

Overall Score60/100

3.8Editor Rating

Market Signal 51

AI analytics and attribution platform for ecommerce brands.

Best for: Direct-to-consumer ecommerce brands measuring paid marketing performance.

Photopea

Overall Score60/100

3.6Editor Rating

Market Signal 55

Browser image editor that opens PSD, AI, Figma and RAW files without uploading them.

Best for: Designers and students who need to open and edit Photoshop files on any computer without installing software.

Decodo (formerly Smartproxy)

Overall Score60/100

3.6Editor Rating

Market Signal 54

Residential, mobile, ISP and datacenter proxies plus a web scraping API.

Best for: Teams that need rotating proxies across several IP types from one provider.

Poptin

Overall Score60/100

4.6Editor Rating

Market Signal 30

Popup and form platform with behavioral triggers, autoresponders, analytics, and extensive integrations.

Best for: Businesses that want behavior-triggered website lead capture connected directly to email, CRM, and automation platforms.

Plausible

Overall Score59/100

3.3Editor Rating

Market Signal 62

Lightweight privacy-first web analytics with simple traffic reports, goals, funnels, and Search Console data.

Best for: Site owners and teams that want simple privacy-oriented web analytics without the complexity of a broader marketing analytics suite.

Piktochart

Overall Score59/100

3.9Editor Rating

Market Signal 47

Visual communication editor for infographics, presentations and reports.

Best for: Communications, education, and marketing teams that regularly turn data or text-heavy material into visual explanations.

MobileAction

Overall Score59/100

3.8Editor Rating

Market Signal 48

App growth platform covering ASO, Apple Ads management and ad creative intelligence for games.

Best for: App and game marketers who need Apple Ads automation alongside competitor ad creative research.

Envato Elements

Overall Score59/100

2.9Editor Rating

Market Signal 71

Creative-asset subscription covering stock, templates and fonts.

Best for: Designers, editors, marketers, and web creators who regularly need varied templates, stock media, fonts, audio, and site assets.

Umami

Overall Score58/100

4.1Editor Rating

Market Signal 40

Open-source privacy analytics with funnels, session replay and heatmaps.

Best for: Teams wanting privacy-first analytics they can run in Umami Cloud or self-host while retaining detailed behavioral and conversion reporting.

Serpstat

Overall Score57/100

3.4Editor Rating

Market Signal 55

SEO and PPC research platform covering keywords, rankings, backlinks and audits.

Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.

Ideogram

Overall Score57/100

4.0Editor Rating

Market Signal 39

Generative media platform emphasizing readable typography, image editing, purpose-built apps, API, and MCP.

Best for: Creative teams and developers producing typography-heavy visuals, advertising variants, edited images, or embedded generation workflows.

ConvertFlow

Overall Score57/100

4.2Editor Rating

Market Signal 34

Funnel builder for lead capture and ecommerce popups, forms and quizzes.

Best for: Ecommerce and B2B marketers capturing leads on-site.

Ubersuggest

Overall Score57/100

3.6Editor Rating

Market Signal 48

SEO research suite for keywords, audits and backlinks.

Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.

Klipfolio

Overall Score57/100

3.6Editor Rating

Market Signal 49

Business dashboard platform offering Klips visual dashboards alongside the newer PowerMetrics analytics product.

Best for: Teams that need highly customized operational dashboards or existing Klips deployments connected to many business data sources.