All Marketing Software

Webshare

Overall Score62/100

4.2Editor Rating

Market Signal 46

Datacenter and residential proxies with a free starting tier.

Best for: Individuals and small teams starting with proxies on a small budget.

Optimizely

Overall Score62/100

3.0Editor Rating

Market Signal 74

Digital experience platform combining web and feature experimentation with CMS, personalization and commerce.

Best for: Enterprises running a structured testing program across marketing sites and product code, with engineers available for SDK work.

Surfshark

Overall Score61/100

2.9Editor Rating

Market Signal 76

Consumer VPN allowing unlimited simultaneous devices, with Bypasser split tunneling and MultiHop routes.

Best for: Households and individuals who want to cover many phones, laptops and tablets under one VPN account.

Google Analytics

Overall Score61/100

4.3Editor Rating

Market Signal 40

Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.

Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.

Cognito Forms

Overall Score61/100

3.8Editor Rating

Market Signal 53

Online form builder with workflow automation, calculations and payments.

Best for: Organizations that need complex forms with calculations, payments, approvals, repeating data, or multi-step internal workflows.

Triple Whale

Overall Score60/100

3.8Editor Rating

Market Signal 51

AI analytics and attribution platform for ecommerce brands.

Best for: Direct-to-consumer ecommerce brands measuring paid marketing performance.

Poll Everywhere

Overall Score60/100

3.8Editor Rating

Market Signal 49

Audience response tool that runs live polls, word clouds and Q&A inside slide decks.

Best for: University instructors and corporate presenters who want live audience responses during lectures and meetings.

Decodo (formerly Smartproxy)

Overall Score60/100

3.6Editor Rating

Market Signal 54

Residential, mobile, ISP and datacenter proxies plus a web scraping API.

Best for: Teams that need rotating proxies across several IP types from one provider.

Poptin

Overall Score60/100

4.6Editor Rating

Market Signal 30

Popup and form platform with behavioral triggers, autoresponders, analytics, and extensive integrations.

Best for: Businesses that want behavior-triggered website lead capture connected directly to email, CRM, and automation platforms.

Plausible

Overall Score59/100

3.3Editor Rating

Market Signal 62

Lightweight privacy-first web analytics with simple traffic reports, goals, funnels, and Search Console data.

Best for: Site owners and teams that want simple privacy-oriented web analytics without the complexity of a broader marketing analytics suite.

Umami

Overall Score58/100

4.1Editor Rating

Market Signal 40

Open-source privacy analytics with funnels, session replay and heatmaps.

Best for: Teams wanting privacy-first analytics they can run in Umami Cloud or self-host while retaining detailed behavioral and conversion reporting.

Opinion Stage

Overall Score57/100

4.4Editor Rating

Market Signal 31

Quiz, poll and assessment maker for capturing leads and audience insights on websites.

Best for: Publishers and marketers using quizzes and polls to grow email lists and learn about readers.

ConvertFlow

Overall Score57/100

4.2Editor Rating

Market Signal 34

Funnel builder for lead capture and ecommerce popups, forms and quizzes.

Best for: Ecommerce and B2B marketers capturing leads on-site.

Klipfolio

Overall Score57/100

3.6Editor Rating

Market Signal 49

Business dashboard platform offering Klips visual dashboards alongside the newer PowerMetrics analytics product.

Best for: Teams that need highly customized operational dashboards or existing Klips deployments connected to many business data sources.

OptiMonk

Overall Score56/100

4.2Editor Rating

Market Signal 33

Ecommerce CRO platform for popups, onsite personalization and product-page experimentation.

Best for: Ecommerce teams that want onsite personalization and popup campaigns without rebuilding their storefront.

ExpressVPN

Overall Score56/100

2.7Editor Rating

Market Signal 69

Consumer VPN built on its own open-source Lightway protocol and RAM-only TrustedServer infrastructure.

Best for: Individuals and households who want an audited VPN protocol, router-level coverage and split tunneling on most of their devices.

Fathom Analytics

Overall Score56/100

3.4Editor Rating

Market Signal 52

Privacy-focused web analytics with simple dashboards, event tracking, uptime monitoring, and EU isolation.

Best for: Businesses, publishers, and agencies that want lightweight website analytics with privacy and simple reporting as core requirements.

Twingate

Overall Score56/100

4.1Editor Rating

Market Signal 34

Identity-based zero trust access built to replace business VPNs, with DNS filtering and SSH access.

Best for: IT and DevOps teams that want to retire a legacy VPN and manage access to cloud and on-prem resources as code.

Dreamdata

Overall Score55/100

3.7Editor Rating

Market Signal 43

B2B attribution and marketing analytics platform.

Best for: B2B marketers attributing pipeline to campaigns.

Gravity Forms

Overall Score55/100

2.7Editor Rating

Market Signal 67

WordPress form plugin with conditional logic, payments and workflows.

Best for: WordPress sites that need advanced forms with conditional logic, payments, surveys, or workflow integrations.

Funnel

Overall Score55/100

3.4Editor Rating

Market Signal 50

Marketing data hub for collecting, storing and normalizing cross-channel marketing data.

Best for: Marketing and data teams that need a governed source of cross-channel marketing data feeding BI, warehouses, spreadsheets, and AI tools.

Outgrow

Overall Score54/100

4.1Editor Rating

Market Signal 33

Interactive content platform for calculators, quizzes and recommendations.

Best for: Marketing and demand-generation teams using calculators, quizzes, or recommenders to qualify visitors and produce personalized outcomes.

AdsPower

Overall Score54/100

3.5Editor Rating

Market Signal 47

Anti-detect browser for multi-account management.

Best for: Teams managing many ad, marketplace or social accounts.

Instapage

Overall Score54/100

3.7Editor Rating

Market Signal 40

Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.

Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.

Bright Data

Overall Score54/100

2.7Editor Rating

Market Signal 65

Web data platform with proxies, scraping APIs and browser infrastructure.

Best for: Data, AI, ecommerce, and research teams that need large-scale public web access through proxies, APIs, browsers, or datasets.

NordLayer

Overall Score54/100

3.1Editor Rating

Market Signal 56

Business network security platform with VPN, zero trust access, a secure browser and threat protection.

Best for: Small and mid-size companies and MSPs that want to replace hardware VPNs and add zero trust controls without on-site equipment.

Mouseflow

Overall Score54/100

3.5Editor Rating

Market Signal 46

Behavior analytics suite combining session replay, heatmaps and friction detection.

Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.

Simple Analytics

Overall Score53/100

3.3Editor Rating

Market Signal 49

Cookieless web analytics with events, funnels and raw-data exports.

Best for: Organizations that want privacy-oriented analytics while retaining events, conversion funnels, exports, and programmatic access to raw data.

Wisepops

Overall Score53/100

3.4Editor Rating

Market Signal 45

Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.

Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.

Multilogin

Overall Score52/100

3.5Editor Rating

Market Signal 42

Anti-detect browser and cloud phones for managing many accounts.

Best for: Agencies and marketers operating many separate accounts from one dashboard.

Wingify (formerly VWO)

Overall Score52/100

3.1Editor Rating

Market Signal 51

Experimentation and personalization platform formed by the merger of VWO and AB Tasty.

Best for: Teams running a structured, ongoing A/B testing program.

Crazy Egg

Overall Score51/100

2.5Editor Rating

Market Signal 65

Website behavior analytics combining heatmaps, recordings and surveys.

Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.

Pirsch

Overall Score51/100

3.7Editor Rating

Market Signal 34

Cookieless analytics with session analysis, funnels and goals.

Best for: Developers and businesses wanting cookieless analytics with server-side tracking and detailed conversion or session analysis.

Dolphin{anty}

Overall Score51/100

3.7Editor Rating

Market Signal 34

Anti-detect browser built for affiliate marketing and traffic arbitrage.

Best for: Affiliate marketers and media buyers running many ad accounts.

Beacon

Overall Score51/100

3.8Editor Rating

Market Signal 33

Lead magnet creator that turns blog posts into eBooks, checklists and gated resource libraries.

Best for: Bloggers and content marketers who want to repurpose existing articles into email list incentives.

OptinMonster

Overall Score50/100

3.1Editor Rating

Market Signal 50

Onsite conversion platform using behavior-triggered popups, targeting rules, retargeting, and lead integrations.

Best for: Publishers, ecommerce stores, and lead-generation sites that want behavior-based onsite campaigns tied to existing email or CRM tools.