Semrush
Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.
Best for: SEO teams and agencies that want keyword research, rank tracking, audits and AI answer monitoring in one subscription.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
33 tools
Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.
Best for: SEO teams and agencies that want keyword research, rank tracking, audits and AI answer monitoring in one subscription.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Digital intelligence platform for website traffic, competitor analysis, audience behavior, and market research.
Best for: Strategy, marketing, sales, and investment teams that need comparative traffic and market intelligence across websites, apps, and industries.
Runtime control platform for feature flags, experimentation and progressive software releases.
Best for: Engineering and product teams that need controlled feature releases, experimentation and operational kill switches.
Landing page builder with A/B testing, AI-driven Smart Traffic routing and an MCP server.
Best for: Paid acquisition teams and agencies that build many campaign landing pages and want automated variant routing to lift conversions.
B2B contact and company database with intent signals, website visitor identification and engagement tools.
Best for: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.
Document-style form builder with payments, scheduling and calculations.
Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.
Review management tool that pulls app store, Steam and Trustpilot feedback into one inbox.
Best for: Mobile and game studios whose support teams answer large volumes of store and Steam reviews.
SEO platform pairing ZIP-level rank tracking with AI search visibility monitoring.
Best for: Agencies and in-house SEO teams tracking local rankings and AI answer visibility across several sites.
Web intelligence infrastructure offering proxy networks, scraping APIs, browser access, and search data extraction.
Best for: Data and engineering teams that need enterprise proxy infrastructure or managed APIs for large-scale public web collection.
Anti-detect browser for running multiple accounts with unique fingerprints.
Best for: Marketers who need separate browser identities for multiple accounts.
Residential, mobile, ISP and datacenter proxies plus a web scraping API.
Best for: Teams that need rotating proxies across several IP types from one provider.
App growth platform covering ASO, Apple Ads management and ad creative intelligence for games.
Best for: App and game marketers who need Apple Ads automation alongside competitor ad creative research.
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
Identity-based zero trust access built to replace business VPNs, with DNS filtering and SSH access.
Best for: IT and DevOps teams that want to retire a legacy VPN and manage access to cloud and on-prem resources as code.
Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.
Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Web data platform with proxies, scraping APIs and browser infrastructure.
Best for: Data, AI, ecommerce, and research teams that need large-scale public web access through proxies, APIs, browsers, or datasets.
Behavior analytics suite combining session replay, heatmaps and friction detection.
Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.
Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Website behavior analytics combining heatmaps, recordings and surveys.
Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
App store optimization, Apple Ads management and market data platform for mobile apps.
Best for: Mobile app publishers that run both organic store optimization and Apple Ads campaigns from one workspace.
Landing-page platform with programmatic pages, testing, event tracking and lead management.
Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.
Privacy-conscious experimentation platform for A/B, split-URL, multipage, and personalization testing.
Best for: Optimization teams and agencies that need controlled website experimentation with detailed targeting and integrations into existing analytics stacks.
Shopify-focused conversion and retention platform combining popups, email and SMS.
Best for: Growing Shopify merchants that want list capture, cart recovery, email, and SMS driven by store behavior.
ASO platform from SplitMetrics with keyword tracking and a bulk store listing editor.
Best for: App developers who update store listings in many languages and want to skip the store consoles.
Onsite messaging platform with targeted campaigns, revenue attribution, forms, and ecommerce-focused personalization.
Best for: Ecommerce teams that want targeted onsite messages with lead synchronization and campaign-level revenue measurement.
Landing-page builder with AI creation, split testing, heatmaps, and direct marketing integrations.
Best for: Small businesses and marketers that need landing pages they can publish, test, and connect to an existing marketing stack.
Cloud zero trust access service with dedicated static IP gateways and Access Cards segmentation.
Best for: Small and mid-size businesses without network specialists that need remote staff to reach whitelisted cloud apps from one static IP.
Anti-detect browser for multi-accounting.
Best for: Teams that need isolated browser identities for multiple accounts.