Contentsquare (formerly Hotjar)
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
25 tools
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Runtime control platform for feature flags, experimentation and progressive software releases.
Best for: Engineering and product teams that need controlled feature releases, experimentation and operational kill switches.
Landing page builder with A/B testing, AI-driven Smart Traffic routing and an MCP server.
Best for: Paid acquisition teams and agencies that build many campaign landing pages and want automated variant routing to lift conversions.
Document-style form builder with payments, scheduling and calculations.
Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.
Sales engagement platform combining email finding, verification and prospecting.
Best for: Small sales and lead-generation teams that want prospect data, email deliverability tools, campaigns, and lightweight CRM in one product.
Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
Semrush PR suite for media discovery, outreach and monitoring.
Best for: PR and communications teams that want journalist discovery, outreach, monitoring, and AI-assisted analysis inside the Semrush ecosystem.
Media monitoring platform for tracking online mentions, sentiment and reach.
Best for: PR, social, and brand teams that need ongoing online mention monitoring with sentiment, source, influencer, and trend analysis.
Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.
Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Behavior analytics suite combining session replay, heatmaps and friction detection.
Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.
Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Content research, media monitoring and journalist discovery.
Best for: Content and PR teams researching topics and coverage.
Website behavior analytics combining heatmaps, recordings and surveys.
Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
Social listening and media monitoring platform for keyword alerts, sentiment analytics and reports.
Best for: Brand, PR, and social teams that need configurable web and social monitoring with alerts, analytics, and reporting.
Landing-page platform with programmatic pages, testing, event tracking and lead management.
Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.
Privacy-conscious experimentation platform for A/B, split-URL, multipage, and personalization testing.
Best for: Optimization teams and agencies that need controlled website experimentation with detailed targeting and integrations into existing analytics stacks.
Shopify-focused conversion and retention platform combining popups, email and SMS.
Best for: Growing Shopify merchants that want list capture, cart recovery, email, and SMS driven by store behavior.
Digital PR and link-outreach CRM for prospect research, relationship history, personalized email, and team workflows.
Best for: Digital PR, content promotion, and link-building teams that need shared relationship history and personalized outreach at campaign scale.
Sales engagement platform for cold email, calling, LinkedIn tasks and lead follow-up.
Best for: Sales development teams and agencies that want structured cold outreach with email plus phone and LinkedIn steps.
PR CRM and newsroom platform combining media contacts, email pitches and stories.
Best for: In-house PR teams and agencies that want journalist CRM, email outreach, and branded online newsrooms in a single workflow.
Onsite messaging platform with targeted campaigns, revenue attribution, forms, and ecommerce-focused personalization.
Best for: Ecommerce teams that want targeted onsite messages with lead synchronization and campaign-level revenue measurement.
Landing-page builder with AI creation, split testing, heatmaps, and direct marketing integrations.
Best for: Small businesses and marketers that need landing pages they can publish, test, and connect to an existing marketing stack.
Media intelligence platform for real-time monitoring, sentiment analysis and alerts.
Best for: PR, communications, and marketing teams that need continuous media monitoring and analysis across online news and social sources.