Instapage
Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.
Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
62 tools · page 2 of 2
Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.
Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Behavior analytics suite combining session replay, heatmaps and friction detection.
Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.
Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.
Popup, form and survey builder with built-in email campaigns and automations.
Best for: Small online stores and content sites that want on-site capture and email sending in one tool.
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Revenue intelligence platform connecting digital marketing journeys with calls, conversations, and offline outcomes.
Best for: Enterprise marketing and contact-center teams that need to connect advertising spend with phone-driven conversions and revenue.
Website behavior analytics combining heatmaps, recordings and surveys.
Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
Onsite conversion platform using behavior-triggered popups, targeting rules, retargeting, and lead integrations.
Best for: Publishers, ecommerce stores, and lead-generation sites that want behavior-based onsite campaigns tied to existing email or CRM tools.
B2B prospecting database with real-time email verification, company filters and technographics.
Best for: B2B sales teams that prioritize verified email data and filtered account lists for outbound prospecting.
Landing-page platform with programmatic pages, testing, event tracking and lead management.
Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.
Performance marketing platform combining call distribution, lead management, email automation, and tracking.
Best for: Performance marketing networks and lead-generation businesses that buy, sell, route, and measure calls and web leads.
Sales intelligence from Dun & Bradstreet that surfaces buying signals on companies and contacts.
Best for: B2B sales teams that prospect by account and want Dun & Bradstreet data and buying signals inside their CRM.
Privacy-conscious experimentation platform for A/B, split-URL, multipage, and personalization testing.
Best for: Optimization teams and agencies that need controlled website experimentation with detailed targeting and integrations into existing analytics stacks.
Shopify-focused conversion and retention platform combining popups, email and SMS.
Best for: Growing Shopify merchants that want list capture, cart recovery, email, and SMS driven by store behavior.
B2B visitor identification linking company signals to scoring, CRM, and ad activation.
Best for: B2B marketing and revenue teams that want website account identification tied to attribution, scoring, and advertising activation.
B2B sales intelligence platform centered on verified mobile numbers, compliant contact data, intent, and enrichment.
Best for: B2B sales teams that rely on phone outreach and need verified contact data, enrichment, and compliance-focused prospecting.
Popup and opt-in form tool rebuilt by Showit from the former Sumo product.
Best for: Creative businesses and Showit site owners who want to grow an email list with popups and timers.
Person-level website identification with intent signals, AI chat, routing, and outreach.
Best for: B2B sales teams that want to identify high-intent site visitors and trigger fast personalized outreach or rep routing.
Onsite messaging platform with targeted campaigns, revenue attribution, forms, and ecommerce-focused personalization.
Best for: Ecommerce teams that want targeted onsite messages with lead synchronization and campaign-level revenue measurement.
Landing-page builder with AI creation, split testing, heatmaps, and direct marketing integrations.
Best for: Small businesses and marketers that need landing pages they can publish, test, and connect to an existing marketing stack.
Call tracking and conversation intelligence platform focused on attribution, recordings, and lead outcomes.
Best for: Marketing teams and agencies that need campaign-level call attribution and analysis of inbound lead conversations.
Conversation intelligence platform analyzing customer calls and connecting behavior to marketing and sales outcomes.
Best for: Call-heavy sales and service organizations that need automated conversation analysis tied to performance metrics.
AI-powered ecommerce personalization, merchandising and search.
Best for: Mid-size and enterprise ecommerce brands personalizing the storefront.
B2B visitor identification combining company intent signals with automated sales outreach.
Best for: B2B revenue teams that want to identify visiting companies and trigger CRM, email, or LinkedIn actions from observed buying intent.
B2B revenue intelligence using intent signals, predictive buying stages, and seller insights.
Best for: B2B revenue teams prioritizing accounts from intent, fit, and predicted buying stage.
Account-based go-to-market platform combining B2B intelligence, advertising, and sales signals.
Best for: B2B revenue teams coordinating account-based marketing and sales around shared account signals.