Results

Overall Score50/100Market Signal 50 Onsite conversion platform using behavior-triggered popups, targeting rules, retargeting, and lead integrations.
Best for: Publishers, ecommerce stores, and lead-generation sites that want behavior-based onsite campaigns tied to existing email or CRM tools.
CROLead Generation
From $9/mo (annual billing)

Overall Score50/100Market Signal 40 B2B prospecting database with real-time email verification, company filters and technographics.
Best for: B2B sales teams that prioritize verified email data and filtered account lists for outbound prospecting.
Lead GenerationData & Enrichment

Overall Score50/100Market Signal 39 Customer feedback and reputation platform for review requests, monitoring and surveys.
Best for: Agencies and multi-location businesses that need structured review requests, first-party feedback, monitoring, and reputation reporting.
Reputation Management

Overall Score50/100Market Signal 30 Certificate authority issuing 90-day and annual SSL certificates with ACME automation and a REST API.
Best for: Developers and site owners who want to automate certificate issuance and renewal through ACME clients or an API.
Website Security
From $9.99/mo (annual billing)Free plan

Overall Score50/100Market Signal 28 Website monitoring for uptime, page speed and domains.
Best for: Small web teams and agencies that want several website-health checks and customer-facing status pages from one monitoring service.
Website Security
From $20.41/mo (annual billing)Free plan

Overall Score49/100Market Signal – Sales intelligence from Dun & Bradstreet that surfaces buying signals on companies and contacts.
Best for: B2B sales teams that prospect by account and want Dun & Bradstreet data and buying signals inside their CRM.
Lead GenerationAI features

Overall Score48/100Market Signal 40 Media monitoring for web and social mentions with AI summaries, sentiment, and alerts.
Best for: PR, reputation, and marketing teams that want broad mention tracking plus AI-assisted analysis of sentiment, conversation themes, and emerging issues.
Reputation ManagementAI features
From $99/mo (billed quarterly)Free trial

Overall Score48/100Market Signal 33 WordPress security platform focused on vulnerability intelligence, virtual patching, and plugin-level protection.
Best for: WordPress site owners, agencies, and hosting providers that want vulnerability-focused protection and virtual patches for plugins and themes.
Website SecurityWordPress
From $69/mo (annual billing, $828/yr)Free trial

Overall Score48/100Market Signal 38 B2B visitor identification linking company signals to scoring, CRM, and ad activation.
Best for: B2B marketing and revenue teams that want website account identification tied to attribution, scoring, and advertising activation.
Lead Generation

Overall Score47/100Market Signal 40 Social listening with visual recognition, audio monitoring, AI analysis, and audience insights.
Best for: Brand, consumer-insights, and agency teams that need text, image, and spoken-content monitoring with AI-assisted analysis.
Reputation ManagementAI features
From $499/mo (annual billing)

Overall Score47/100Market Signal 28 Continuous vulnerability management platform for external infrastructure, cloud environments, and web applications.
Best for: Small and midsize security teams that need recurring vulnerability scanning and prioritization across external infrastructure and cloud assets.
Website Security

Overall Score47/100Market Signal 51 Consumer intelligence platform tracking social, web, visual, audio, and media conversations.
Best for: Enterprise communications, insights, and brand teams that need large-scale monitoring across text, images, audio, video, and social conversations.
Reputation ManagementDigital PR & Outreach

Overall Score47/100Market Signal 52 B2B sales intelligence platform centered on verified mobile numbers, compliant contact data, intent, and enrichment.
Best for: B2B sales teams that rely on phone outreach and need verified contact data, enrichment, and compliance-focused prospecting.
Lead GenerationData & Enrichment

Overall Score46/100Market Signal 52 Digital presence platform for listings, reviews and pages.
Best for: Multi-location brands that need consistent location information, listings, reviews, and on-site search managed from structured data.
Reputation ManagementSEO

Overall Score46/100Market Signal 24 Open-source lightweight web analytics storing aggregated statistics without cross-page visitor profiling.
Best for: Small websites and developers wanting lightweight analytics that can be hosted by GoatCounter or on their own infrastructure.
Analytics

Overall Score46/100Market Signal 36 Omnichannel analytics for consumer brands that merges ecommerce, Amazon and Nielsen or SPINS retail data.
Best for: CPG brands selling direct on Shopify plus Amazon and grocery or specialty retail that want one view of sell-through.
Analytics

Overall Score45/100Market Signal 37 Continuous pentest platform pairing AI-driven DAST scanning with expert-led penetration testing.
Best for: SaaS companies and engineering teams that need recurring pentests and compliance-ready reports for SOC 2 or ISO 27001 audits.
Website Security
From $58.25/mo (annual billing), Scanner Lite, 1 target

Overall Score45/100Market Signal 32 NPS, CSAT and CES survey platform with AI insights and ecommerce helpdesk integrations.
Best for: Ecommerce and retail brands on Shopify that want post-purchase NPS tied to their helpdesk.
Reputation Management
From $89/mo (annual billing)Free trial

Overall Score45/100Market Signal 46 Marketing attribution and intelligence for ecommerce growth.
Best for: Ecommerce brands with meaningful multi-channel ad spend.
AnalyticsEcommerce
From $1,500/mo (varies by pageviews)

Overall Score44/100Market Signal 29 Popup and opt-in form tool rebuilt by Showit from the former Sumo product.
Best for: Creative businesses and Showit site owners who want to grow an email list with popups and timers.
Lead Generation
From $19 per month (annual billing, $228/mo), 1 site, billed annuallyFree trial

Overall Score44/100Market Signal 23 Application security platform covering web, API and mobile.
Best for: Security teams that need coordinated testing and monitoring across web applications, APIs, mobile apps, and exposed digital assets.
Website Security

Overall Score43/100Market Signal 35 Person-level website identification with intent signals, AI chat, routing, and outreach.
Best for: B2B sales teams that want to identify high-intent site visitors and trigger fast personalized outreach or rep routing.
Lead GenerationAI features
From $833.33/mo, billed annually

Overall Score43/100Market Signal 25 External attack-surface and application security testing driven by automated scans and security researcher findings.
Best for: Application-security and security teams that need continuous testing of internet-facing web assets and externally exposed attack surfaces.
Website Security

Overall Score43/100Market Signal 41 Enterprise digital analytics for cross-channel segmentation, attribution, journeys, and reporting.
Best for: Enterprise analytics teams needing detailed cross-channel behavioral analysis and attribution controls.
Analytics

Overall Score41/100Market Signal 48 B2B revenue data platform with multi-touch attribution.
Best for: B2B marketing and revenue teams measuring the full buyer journey.
AnalyticsAI features

Overall Score41/100Market Signal 44 Review management platform for collecting, monitoring, responding to, and analyzing customer reviews across locations.
Best for: Multi-location companies and agencies that need centralized review monitoring, response workflows, requests, and location-level reputation analytics.
Reputation Management

Overall Score39/100Market Signal 31 Commerce data platform combining automated ELT, a data warehouse and Looker-based reporting for retailers.
Best for: Multi-brand retailers and agencies that sell across web stores, Amazon and retail POS and need one reporting warehouse.
Analytics

Overall Score39/100Market Signal 41 Shopify analytics stack with its own Snowflake warehouse, Polar Pixel attribution and incrementality tests.
Best for: Shopify and Shopify Plus brands spending heavily on Meta and Google ads that want attribution and incrementality without a data team.
Analytics

Overall Score38/100Market Signal 27 Sectigo-owned website security service that scans for malware, removes infections and patches vulnerabilities.
Best for: Small business and WordPress site owners who want malware cleanup handled for them after a hack.
Website Security
From $16.58 per month (annual billing, $199/mo), billed annually

Overall Score37/100Market Signal 29 Media intelligence platform for real-time monitoring, sentiment analysis and alerts.
Best for: PR, communications, and marketing teams that need continuous media monitoring and analysis across online news and social sources.
Reputation ManagementDigital PR & OutreachAI features

Overall Score37/100Market Signal 33 Multi-touch attribution, marketing mix modeling and incrementality testing.
Best for: Brands comparing attribution, MMM and incrementality in one place.
Analytics

Overall Score36/100Market Signal 32 CX platform for multi-location service businesses that ties customer feedback to frontline staff.
Best for: Multi-location service companies, such as home services or dental groups, that want feedback tied to individual staff.
Reputation Management

Overall Score33/100Market Signal 24 B2B visitor identification combining company intent signals with automated sales outreach.
Best for: B2B revenue teams that want to identify visiting companies and trigger CRM, email, or LinkedIn actions from observed buying intent.
Lead Generation
B2B revenue intelligence using intent signals, predictive buying stages, and seller insights.
Best for: B2B revenue teams prioritizing accounts from intent, fit, and predicted buying stage.
Lead GenerationCRM & Sales
Account-based go-to-market platform combining B2B intelligence, advertising, and sales signals.
Best for: B2B revenue teams coordinating account-based marketing and sales around shared account signals.
Lead GenerationCRM & Sales
Managed AI brand protection service removing counterfeits, fake websites, infringing domains and pirated content.
Best for: Consumer product brands fighting counterfeit listings and cybersquatted domains that want detection and enforcement handled by a managed team.
Reputation ManagementDomains & DNS