All Marketing Software

Webshare

Overall Score62/100

4.2Editor Rating

Market Signal 46

Datacenter and residential proxies with a free starting tier.

Best for: Individuals and small teams starting with proxies on a small budget.

SEO PowerSuite

Overall Score62/100

3.7Editor Rating

Market Signal 56

Desktop SEO software suite: rank tracking, site audit, and link building.

Best for: Teams wanting desktop SEO software on an annual licence as an alternative to cloud SEO suites.

Surfshark

Overall Score61/100

2.9Editor Rating

Market Signal 76

Consumer VPN allowing unlimited simultaneous devices, with Bypasser split tunneling and MultiHop routes.

Best for: Households and individuals who want to cover many phones, laptops and tablets under one VPN account.

Screaming Frog SEO Spider

Overall Score61/100

3.7Editor Rating

Market Signal 56

Desktop crawler for technical SEO audits, with a 500-URL free version and yearly licence.

Best for: Technical SEO specialists and agencies that need detailed, configurable crawls of sites of any size on their own hardware.

Google Analytics

Overall Score61/100

4.3Editor Rating

Market Signal 40

Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.

Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.

BrightLocal

Overall Score61/100

3.5Editor Rating

Market Signal 59

Local SEO software for citation building, rank tracking, and reporting.

Best for: Agencies and multi-location businesses managing local search visibility.

Reputation

Overall Score60/100

3.9Editor Rating

Market Signal 49

Reputation experience platform for reviews, listings and surveys.

Best for: Large multi-location brands that need location-level review, listings, survey, social, and customer-experience management from one platform.

Triple Whale

Overall Score60/100

3.8Editor Rating

Market Signal 51

AI analytics and attribution platform for ecommerce brands.

Best for: Direct-to-consumer ecommerce brands measuring paid marketing performance.

Decodo (formerly Smartproxy)

Overall Score60/100

3.6Editor Rating

Market Signal 54

Residential, mobile, ISP and datacenter proxies plus a web scraping API.

Best for: Teams that need rotating proxies across several IP types from one provider.

Plausible

Overall Score59/100

3.3Editor Rating

Market Signal 62

Lightweight privacy-first web analytics with simple traffic reports, goals, funnels, and Search Console data.

Best for: Site owners and teams that want simple privacy-oriented web analytics without the complexity of a broader marketing analytics suite.

Sitechecker

Overall Score59/100

3.3Editor Rating

Market Signal 61

SEO monitoring with real-time technical issue alerts.

Best for: Teams wanting always-on monitoring and alerts, not periodic manual audits.

Ringba

Overall Score59/100

4.0Editor Rating

Market Signal 43

Pay-per-call tracking platform with routing, attribution, real-time bidding, and publisher management.

Best for: Pay-per-call networks, agencies, and performance marketers that route and monetize inbound phone leads.

Survicate

Overall Score59/100

4.1Editor Rating

Market Signal 41

Survey tool for website, in-app, email and mobile feedback with AI analysis of answers.

Best for: Product and growth teams at software companies collecting in-product and post-signup feedback.

Convirza

Overall Score59/100

3.4Editor Rating

Market Signal 58

AI call analytics platform measuring marketing attribution, lead quality, and agent conversation performance.

Best for: Call-driven businesses that want both campaign attribution and automated analysis of sales or service conversations.

Umami

Overall Score58/100

4.1Editor Rating

Market Signal 40

Open-source privacy analytics with funnels, session replay and heatmaps.

Best for: Teams wanting privacy-first analytics they can run in Umami Cloud or self-host while retaining detailed behavioral and conversion reporting.

Serpstat

Overall Score57/100

3.4Editor Rating

Market Signal 55

SEO and PPC research platform covering keywords, rankings, backlinks and audits.

Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.

Bing Webmaster Tools

Overall Score57/100

3.7Editor Rating

Market Signal 48

Microsoft webmaster console for Bing indexing, search diagnostics and URLs.

Best for: SEO teams that want direct diagnostics and search-performance data for Bing visibility.

NiceJob

Overall Score57/100

4.1Editor Rating

Market Signal 36

Reputation marketing platform for automated review requests, referrals, social proof, and review-powered websites.

Best for: Local service businesses that want automated review generation and referral marketing triggered by completed customer jobs.

Ubersuggest

Overall Score57/100

3.6Editor Rating

Market Signal 48

SEO research suite for keywords, audits and backlinks.

Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.

Mangools

Overall Score57/100

3.2Editor Rating

Market Signal 58

Approachable, budget-friendly SEO toolset built around KWFinder.

Best for: Solo marketers and small teams who want simple keyword research without a steep learning curve.

Positive Surfer (formerly Surfer SEO)

Overall Score57/100

3.4Editor Rating

Market Signal 54

Content optimization platform with a live Content Score editor, Content Audit and AI Tracker.

Best for: Content and SEO teams that publish articles at volume and want each draft scored against current search results before it goes live.

Klipfolio

Overall Score57/100

3.6Editor Rating

Market Signal 49

Business dashboard platform offering Klips visual dashboards alongside the newer PowerMetrics analytics product.

Best for: Teams that need highly customized operational dashboards or existing Klips deployments connected to many business data sources.

Conductor

Overall Score56/100

3.2Editor Rating

Market Signal 57

Enterprise SEO and content intelligence platform.

Best for: Large brands needing enterprise-grade SEO research and real-time site monitoring together.

Qualtrics

Overall Score56/100

2.6Editor Rating

Market Signal 72

Enterprise experience management platform for customer, employee and market research programs.

Best for: Large enterprises and public sector bodies running organization-wide customer and employee feedback programs.

ExpressVPN

Overall Score56/100

2.7Editor Rating

Market Signal 69

Consumer VPN built on its own open-source Lightway protocol and RAM-only TrustedServer infrastructure.

Best for: Individuals and households who want an audited VPN protocol, router-level coverage and split tunneling on most of their devices.

Awario

Overall Score56/100

3.5Editor Rating

Market Signal 49

Social listening platform with Boolean search, influencer discovery, sentiment, and lead monitoring.

Best for: Brands and agencies that need configurable social and web listening queries, competitor tracking, influencer discovery, or social lead monitoring.

Fathom Analytics

Overall Score56/100

3.4Editor Rating

Market Signal 52

Privacy-focused web analytics with simple dashboards, event tracking, uptime monitoring, and EU isolation.

Best for: Businesses, publishers, and agencies that want lightweight website analytics with privacy and simple reporting as core requirements.

Twingate

Overall Score56/100

4.1Editor Rating

Market Signal 34

Identity-based zero trust access built to replace business VPNs, with DNS filtering and SSH access.

Best for: IT and DevOps teams that want to retire a legacy VPN and manage access to cloud and on-prem resources as code.

Dreamdata

Overall Score55/100

3.7Editor Rating

Market Signal 43

B2B attribution and marketing analytics platform.

Best for: B2B marketers attributing pipeline to campaigns.

Majestic

Overall Score55/100

3.1Editor Rating

Market Signal 59

One of the original backlink-index tools, built around Trust Flow and Citation Flow.

Best for: Link builders who want Majestic's specific Trust Flow/Citation Flow metrics alongside standard backlink data.

Brand24

Overall Score55/100

3.4Editor Rating

Market Signal 49

Media monitoring platform for tracking online mentions, sentiment and reach.

Best for: PR, social, and brand teams that need ongoing online mention monitoring with sentiment, source, influencer, and trend analysis.

Nimbata

Overall Score55/100

3.9Editor Rating

Market Signal 38

Call tracking suite with DNI, AI conversation analysis and routing.

Best for: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.

Funnel

Overall Score55/100

3.4Editor Rating

Market Signal 50

Marketing data hub for collecting, storing and normalizing cross-channel marketing data.

Best for: Marketing and data teams that need a governed source of cross-channel marketing data feeding BI, warehouses, spreadsheets, and AI tools.

AdsPower

Overall Score54/100

3.5Editor Rating

Market Signal 47

Anti-detect browser for multi-account management.

Best for: Teams managing many ad, marketplace or social accounts.

Podium

Overall Score54/100

2.9Editor Rating

Market Signal 60

Local business platform for AI-assisted lead handling, messaging and reviews.

Best for: Local businesses with high lead volume that want customer messaging, reviews, phone, and AI-assisted response workflows tied together.

Bright Data

Overall Score54/100

2.7Editor Rating

Market Signal 65

Web data platform with proxies, scraping APIs and browser infrastructure.

Best for: Data, AI, ecommerce, and research teams that need large-scale public web access through proxies, APIs, browsers, or datasets.