Jotform
Online form builder extended with Tables, e-signatures, approval flows and no-code apps.
Best for: Small and mid-sized teams that collect data, payments and signatures through forms and want approvals and storage in the same account.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
106 tools · page 1 of 3
Online form builder extended with Tables, e-signatures, approval flows and no-code apps.
Best for: Small and mid-sized teams that collect data, payments and signatures through forms and want approvals and storage in the same account.
Cloud platform for running, scheduling and selling web scrapers packaged as serverless Actors.
Best for: Developer and data teams that need scheduled, scalable scraping jobs whose results arrive by API, webhook or an automation tool.
Ecommerce retention suite pairing loyalty and referral programs with product reviews and UGC.
Best for: Direct-to-consumer brands on Shopify or another major store platform that want loyalty, referrals and product reviews from a single vendor.
Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.
Best for: SEO teams and agencies that want keyword research, rank tracking, audits and AI answer monitoring in one subscription.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
SEO research suite for backlinks, keywords and competitors, plus Brand Radar AI tracking.
Best for: SEO specialists and in-house teams that research competitors' backlinks and keywords and want AI search mentions tracked in the same tool.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
WordPress SEO plugin with metadata, content analysis and schema.
Best for: WordPress publishers and businesses that want guided content optimization plus core technical SEO settings inside WordPress.
Developer API for search, scraping, crawling, mapping, and structured web extraction for AI applications.
Best for: AI and developer teams that need clean web content or structured extraction for agents, RAG pipelines, and data applications.
Google's own console for search performance, indexing status and URL-level crawl diagnostics.
Best for: Any site owner or SEO team that needs Google's first-party data on queries, indexing and crawl problems.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Runtime control platform for feature flags, experimentation and progressive software releases.
Best for: Engineering and product teams that need controlled feature releases, experimentation and operational kill switches.
Product development platform combining experimentation, feature gates, analytics and session replay.
Best for: Product and engineering teams that want feature delivery and statistically measured experiments on shared data.
Web-based SEO suite for site crawling, Google rank tracking and backlink monitoring.
Best for: Small businesses and agencies tracking Google rankings for a handful of sites alongside recurring technical audits.
Landing page builder with A/B testing, AI-driven Smart Traffic routing and an MCP server.
Best for: Paid acquisition teams and agencies that build many campaign landing pages and want automated variant routing to lift conversions.
SEO toolset with a keyword finder, rank tracker and backlink checker.
Best for: Freelancers and small businesses wanting core SEO tools without a big-suite price tag.
Hosted browser infrastructure for Puppeteer, Playwright and scraping.
Best for: Developers building scraping, testing, PDF, screenshot, or browser-agent workflows that need hosted Chrome-compatible infrastructure.
Ecommerce loyalty platform with points, tiers and rewards.
Best for: Ecommerce brands that want loyalty data connected to lifecycle marketing and customer-retention workflows.
Free SEO audits and white-label reports for agencies.
Best for: Agencies wanting a free-audit lead-generation tool with white-label reporting.
Competitor PPC and SEO research with historical ad data.
Best for: Marketers wanting deep historical competitor PPC and SEO research together.
Flexible form builder with databases, scheduling and payments.
Best for: Teams using Airtable, Notion, CRMs, or spreadsheets that need forms capable of creating and updating connected records.
Document-style form builder with payments, scheduling and calculations.
Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.
Shopify loyalty platform for points, VIP tiers and referrals.
Best for: Shopify merchants that want a storefront-integrated loyalty program with points, tiers, and customer referrals.
Digital experience analytics with session replay and heatmaps.
Best for: Product and CRO teams diagnosing where users struggle.
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Minimal form builder with conditional logic, payments and calculations.
Best for: Individuals and small teams that want fast, flexible forms with logic and payments without a visually heavy form-building interface.
Established SEO suite built around Domain Authority.
Best for: Teams that want a straightforward SEO toolset with an approachable interface.
WordPress SEO plugin with content analysis, schema and rank tracking.
Best for: WordPress publishers and ecommerce sites that want technical SEO and content optimization inside the CMS.
SEO platform pairing ZIP-level rank tracking with AI search visibility monitoring.
Best for: Agencies and in-house SEO teams tracking local rankings and AI answer visibility across several sites.
Web intelligence infrastructure offering proxy networks, scraping APIs, browser access, and search data extraction.
Best for: Data and engineering teams that need enterprise proxy infrastructure or managed APIs for large-scale public web collection.
Digital experience platform combining web and feature experimentation with CMS, personalization and commerce.
Best for: Enterprises running a structured testing program across marketing sites and product code, with engineers available for SDK work.
Desktop SEO software suite: rank tracking, site audit, and link building.
Best for: Teams wanting desktop SEO software on an annual licence as an alternative to cloud SEO suites.
Desktop crawler for technical SEO audits, with a 500-URL free version and yearly licence.
Best for: Technical SEO specialists and agencies that need detailed, configurable crawls of sites of any size on their own hardware.
Local SEO software for citation building, rank tracking, and reporting.
Best for: Agencies and multi-location businesses managing local search visibility.
No-code web scraping application with cloud extraction, templates, scheduled runs, and AI-assisted workflow building.
Best for: Analysts and operations teams that need recurring web data extraction without maintaining custom scraping code.
Shopify retention platform combining loyalty, rewards and referrals.
Best for: Shopify brands that want loyalty, referrals, reviews, and wishlists managed through one retention app.