Moz Pro
Overall Score64/100
3.3Editor Rating
Market Signal 72Established SEO suite built around Domain Authority.
Best for: Teams that want a straightforward SEO toolset with an approachable interface.
SEO
From $49/moFree trial
All Marketing Software
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
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Overall Score64/100
3.0Editor Rating
Market Signal 77WordPress SEO plugin with content analysis, schema and rank tracking.
Best for: WordPress publishers and ecommerce sites that want technical SEO and content optimization inside the CMS.
WordPressSEOAI features
See pricingFree plan
SE Ranking
Overall Score64/100
3.3Editor Rating
Market Signal 70SEO platform pairing ZIP-level rank tracking with AI search visibility monitoring.
Best for: Agencies and in-house SEO teams tracking local rankings and AI answer visibility across several sites.
SEOCompetitive Intelligence
From $103.20/mo (annual billing)Free trial
Formstack
Overall Score63/100
3.5Editor Rating
Market Signal 65No-code forms, document generation, eSignatures, and workflows in one automation suite.
Best for: Operations teams digitizing document-heavy processes that start with forms and end in signatures.
Forms & Interactive Content
From $83/mo (annual billing)Free trial
Calconic
Overall Score62/100
3.9Editor Rating
Market Signal 52Drag-and-drop calculator widget builder with PayPal payments and order collection.
Best for: Service businesses that want a price or delivery-fee calculator on their site without hiring a developer.
Forms & Interactive Content
From $5/mo (annual billing), excl. VATFree plan
Optimizely
Overall Score62/100
3.0Editor Rating
Market Signal 74Digital experience platform combining web and feature experimentation with CMS, personalization and commerce.
Best for: Enterprises running a structured testing program across marketing sites and product code, with engineers available for SDK work.
Top-rated in PersonalizationCRO
Snov.io
Overall Score62/100
3.9Editor Rating
Market Signal 53Sales engagement platform combining email finding, verification and prospecting.
Best for: Small sales and lead-generation teams that want prospect data, email deliverability tools, campaigns, and lightweight CRM in one product.
Lead GenerationEmail Marketing
From $29.25/mo (annual billing), unlimited team seatsFree plan
SEO PowerSuite
Overall Score62/100
3.7Editor Rating
Market Signal 56Desktop SEO software suite: rank tracking, site audit, and link building.
Best for: Teams wanting desktop SEO software on an annual licence as an alternative to cloud SEO suites.
SEO
From $29.10/mo (annual billing)Free plan
Screaming Frog SEO Spider
Overall Score61/100
3.7Editor Rating
Market Signal 56Desktop crawler for technical SEO audits, with a 500-URL free version and yearly licence.
Best for: Technical SEO specialists and agencies that need detailed, configurable crawls of sites of any size on their own hardware.
SEO
From $23.25 per user/mo, billed annuallyFree plan
Cognito Forms
Overall Score61/100
3.8Editor Rating
Market Signal 53Online form builder with workflow automation, calculations and payments.
Best for: Organizations that need complex forms with calculations, payments, approvals, repeating data, or multi-step internal workflows.
Forms & Interactive Content
From $24/moFree plan
BrightLocal
Overall Score61/100
3.5Editor Rating
Market Signal 59Local SEO software for citation building, rank tracking, and reporting.
Best for: Agencies and multi-location businesses managing local search visibility.
SEOReputation Management
From $41 per location/moFree trial
Poll Everywhere
Overall Score60/100
3.8Editor Rating
Market Signal 49Audience response tool that runs live polls, word clouds and Q&A inside slide decks.
Best for: University instructors and corporate presenters who want live audience responses during lectures and meetings.
Forms & Interactive Content
From $10/mo (annual billing only)Free plan
Poptin
Overall Score60/100
4.6Editor Rating
Market Signal 30Popup and form platform with behavioral triggers, autoresponders, analytics, and extensive integrations.
Best for: Businesses that want behavior-triggered website lead capture connected directly to email, CRM, and automation platforms.
CROLead Generation
From $20/mo (annual billing)Free plan
Sitechecker
Overall Score59/100
3.3Editor Rating
Market Signal 61SEO monitoring with real-time technical issue alerts.
Best for: Teams wanting always-on monitoring and alerts, not periodic manual audits.
SEO
From $99/moFree trial
Leadfeeder
Overall Score59/100
3.9Editor Rating
Market Signal 47B2B lead generation platform for identifying website visitors and acting on account intent.
Best for: B2B marketing and sales teams that want to identify visiting companies and combine website intent with account and contact research.
Lead Generation
See pricingFree plan
RB2B
Overall Score59/100
4.1Editor Rating
Market Signal 40Website visitor identification that reveals U.S. contacts and routes profiles into sales tools.
Best for: B2B sales teams focused on U.S. website traffic that want named visitor profiles sent directly into CRM and outreach workflows.
Lead Generation
From $79/moFree plan
Seamless.AI
Overall Score58/100
3.7Editor Rating
Market Signal 49AI sales intelligence platform for prospect search, contact data and enrichment.
Best for: Sales teams that want high-volume contact discovery and enrichment connected directly to CRM and engagement systems.
Lead GenerationCRM & SalesAI features
Custom pricingFree plan
Serpstat
Overall Score57/100
3.4Editor Rating
Market Signal 55SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
SEOPaid Advertising
From $50/moFree trial
Bing Webmaster Tools
Overall Score57/100
3.7Editor Rating
Market Signal 48Microsoft webmaster console for Bing indexing, search diagnostics and URLs.
Best for: SEO teams that want direct diagnostics and search-performance data for Bing visibility.
SEO
FreeFree plan
Opinion Stage
Overall Score57/100
4.4Editor Rating
Market Signal 31Quiz, poll and assessment maker for capturing leads and audience insights on websites.
Best for: Publishers and marketers using quizzes and polls to grow email lists and learn about readers.
Forms & Interactive Content
From $25/mo (annual billing)Free plan
ConvertFlow
Overall Score57/100
4.2Editor Rating
Market Signal 34Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
Lead GenerationCRO
From $29/mo + trafficFree plan
Ubersuggest
Overall Score57/100
3.6Editor Rating
Market Signal 48SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
SEOCompetitive Intelligence
From $29/mo (monthly billing)Free plan
Mangools
Overall Score57/100
3.2Editor Rating
Market Signal 58Approachable, budget-friendly SEO toolset built around KWFinder.
Best for: Solo marketers and small teams who want simple keyword research without a steep learning curve.
SEO
From $37.70 per month (annual billing, $452.40/mo), billed annually
Positive Surfer (formerly Surfer SEO)
Overall Score57/100
3.4Editor Rating
Market Signal 54Content optimization platform with a live Content Score editor, Content Audit and AI Tracker.
Best for: Content and SEO teams that publish articles at volume and want each draft scored against current search results before it goes live.
Top-rated in Content Brief ToolsSEOContent MarketingAI features
From $49/mo (annual billing)Free trial
OptiMonk
Overall Score56/100
4.2Editor Rating
Market Signal 33Ecommerce CRO platform for popups, onsite personalization and product-page experimentation.
Best for: Ecommerce teams that want onsite personalization and popup campaigns without rebuilding their storefront.
CRO
From $19/mo (annual billing)Free plan
Conductor
Overall Score56/100
3.2Editor Rating
Market Signal 57Enterprise SEO and content intelligence platform.
Best for: Large brands needing enterprise-grade SEO research and real-time site monitoring together.
SEOAI features
Custom pricingFree trial
Majestic
Overall Score55/100
3.1Editor Rating
Market Signal 59One of the original backlink-index tools, built around Trust Flow and Citation Flow.
Best for: Link builders who want Majestic's specific Trust Flow/Citation Flow metrics alongside standard backlink data.
SEO
From $41.67/mo (annual billing)
Gravity Forms
Overall Score55/100
2.7Editor Rating
Market Signal 67WordPress form plugin with conditional logic, payments and workflows.
Best for: WordPress sites that need advanced forms with conditional logic, payments, surveys, or workflow integrations.
WordPressForms & Interactive Content
From $4.92 per site/mo, billed annually
Outgrow
Overall Score54/100
4.1Editor Rating
Market Signal 33Interactive content platform for calculators, quizzes and recommendations.
Best for: Marketing and demand-generation teams using calculators, quizzes, or recommenders to qualify visitors and produce personalized outcomes.
Forms & Interactive Content
From $22/moFree plan
Kaspr
Overall Score54/100
4.0Editor Rating
Market Signal 34LinkedIn contact-data extension with phone, email enrichment and CRM export workflows.
Best for: SDRs, recruiters and founders who prospect on LinkedIn and need contact details sent into their CRM.
Lead Generation
From $49 per user/mo (annual billing)Free plan
Instapage
Overall Score54/100
3.7Editor Rating
Market Signal 40Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.
Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Website BuildersCROAI features
From $79/mo (annual billing)Free trial
WooRank
Overall Score54/100
3.3Editor Rating
Market Signal 49Website review and SEO audit tool with actionable checklists.
Best for: Teams wanting a quick, checklist-style SEO health review instead of a deep crawl.
SEO
From $53.25/mo (annual billing)Free trial
Mouseflow
Overall Score54/100
3.5Editor Rating
Market Signal 46Behavior analytics suite combining session replay, heatmaps and friction detection.
Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
CRO
See pricingFree plan
Wisepops
Overall Score53/100
3.4Editor Rating
Market Signal 45Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.
Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.
CROLead Generation
From $599/moFree trial
Getsitecontrol
Overall Score52/100
4.1Editor Rating
Market Signal 29Popup, form and survey builder with built-in email campaigns and automations.
Best for: Small online stores and content sites that want on-site capture and email sending in one tool.
Lead Generation
From $19/moFree plan
Wingify (formerly VWO)
Overall Score52/100
3.1Editor Rating
Market Signal 51Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
CRO
Custom pricingFree trial