Contentsquare (formerly Hotjar)
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
30 tools
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Visual chat automation for Instagram, Messenger, WhatsApp and TikTok direct messages.
Best for: Creators and consumer brands with heavy comment and DM volume on Instagram or Messenger who want to turn that engagement into leads.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Runtime control platform for feature flags, experimentation and progressive software releases.
Best for: Engineering and product teams that need controlled feature releases, experimentation and operational kill switches.
Customer engagement platform centered on WhatsApp with shared inbox, campaigns, chatbots, and APIs.
Best for: Businesses using WhatsApp as a primary customer channel that also want campaigns, automation, team routing, and additional messaging channels.
Landing page builder with A/B testing, AI-driven Smart Traffic routing and an MCP server.
Best for: Paid acquisition teams and agencies that build many campaign landing pages and want automated variant routing to lift conversions.
Developer APIs for sending SMS, MMS, WhatsApp and RCS messages from your own applications.
Best for: Engineering teams that want to build text and chat messaging into their own product or backend systems.
Document-style form builder with payments, scheduling and calculations.
Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.
Business texting platform for SMS campaigns, two-way messaging and keywords.
Best for: Small businesses and organizations that need both mass text campaigns and conversational customer texting from one number.
AI customer service platform combining Fin AI Agent, helpdesk and messenger.
Best for: Digital businesses that want AI-first customer support with human handoff and a full service desk behind it.
SMS marketing platform with keywords, campaigns and workflows.
Best for: Businesses that want subscriber-growth tools and promotional SMS features such as keywords, coupons, contests, and loyalty programs.
Customer engagement platform for cross-channel messaging.
Best for: Consumer brands running lifecycle messaging at scale.
Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
WhatsApp commerce platform with campaigns, shared inbox and chatbots.
Best for: Shopify and ecommerce teams using WhatsApp for campaigns, customer support, cart recovery and sales conversations.
Omnichannel messaging inbox with AI Agents, broadcasts, workflows, and contact management.
Best for: Sales and support teams managing high volumes of customer conversations across WhatsApp and other messaging channels.
Customer engagement platform combining behavioral analytics, segmentation, campaigns, and personalization.
Best for: Consumer app and digital-product teams using behavioral data to drive lifecycle messaging and retention campaigns.
Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.
Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.
Behavior analytics suite combining session replay, heatmaps and friction detection.
Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.
Commerce messaging platform for personalized SMS, email and subscriber growth.
Best for: Consumer and ecommerce brands that want behavior-driven SMS and email programs tied closely to storefront and customer data.
Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.
Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.
Experimentation and personalization platform formed by the merger of VWO and AB Tasty.
Best for: Teams running a structured, ongoing A/B testing program.
Website behavior analytics combining heatmaps, recordings and surveys.
Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.
Landing-page platform with programmatic pages, testing, event tracking and lead management.
Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.
Business text messaging service for bulk SMS, two-way conversations and email-to-SMS.
Best for: Businesses that need straightforward bulk or transactional SMS alongside a browser inbox and programmable messaging API.
Messaging platform for behavior-triggered email, push and SMS.
Best for: Product-led and lifecycle marketing teams that need event-triggered customer messaging tied closely to product and behavioral data.
Privacy-conscious experimentation platform for A/B, split-URL, multipage, and personalization testing.
Best for: Optimization teams and agencies that need controlled website experimentation with detailed targeting and integrations into existing analytics stacks.
Shopify-focused conversion and retention platform combining popups, email and SMS.
Best for: Growing Shopify merchants that want list capture, cart recovery, email, and SMS driven by store behavior.
Onsite messaging platform with targeted campaigns, revenue attribution, forms, and ecommerce-focused personalization.
Best for: Ecommerce teams that want targeted onsite messages with lead synchronization and campaign-level revenue measurement.
Shopify-focused SMS marketing platform for subscriber acquisition, automated flows and campaigns.
Best for: Shopify brands that want SMS acquisition and lifecycle messaging deeply tied to storefront and customer events.
Landing-page builder with AI creation, split testing, heatmaps, and direct marketing integrations.
Best for: Small businesses and marketers that need landing pages they can publish, test, and connect to an existing marketing stack.