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SEM Solutions

All Marketing Software

Search and filter 812 marketing tools by category, price, business type, and features.

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score

Results

Apify logo

Apify

Overall Score84/100
4.3Editor Rating
Market Signal 85

Cloud platform for running, scheduling and selling web scrapers packaged as serverless Actors.

Best for: Developer and data teams that need scheduled, scalable scraping jobs whose results arrive by API, webhook or an automation tool.

Top-rated in Data ExtractionWeb Data & Scraping
From $19/mo + usageFree plan
Twilio Segment logo

Twilio Segment

Overall Score83/100
4.3Editor Rating
Market Signal –

Customer data platform that collects event data, enforces tracking plans and syncs warehouse data.

Best for: Product and data teams that want one governed event pipeline feeding analytics, marketing tools and a warehouse.

Top-rated in Customer Data PlatformsData & Enrichment
From $120/mo + usageFree plan
RocketReach logo

RocketReach

Overall Score78/100
3.8Editor Rating
Market Signal 86

Contact lookup platform for verified emails and direct dials, with intent signals and automated lists.

Best for: Sales and recruiting teams that need verified emails and phone numbers delivered into a CRM, ATS or sales engagement tool.

Top-rated in Lead DatabasesLead GenerationData & Enrichment
From $33/mo (annual billing)Free plan
Clay logo

Clay

Overall Score77/100
4.3Editor Rating
Market Signal 71

Go-to-market data workspace combining enrichment, web research, AI agents, and outbound workflows.

Best for: Growth and sales operations teams building custom prospecting, enrichment, scoring, and outbound data workflows.

Data & EnrichmentLead GenerationAI features
From $167/moFree plan
Apollo.io logo

Apollo.io

Overall Score77/100
4.5Editor Rating
Market Signal 66

B2B contact database with prospecting, enrichment, email sequences and calling in one workspace.

Best for: Startups and small sales teams that want prospect data, outreach sequences and calling in a single tool.

Top-rated in Sales IntelligenceLead GenerationData & Enrichment
From $49 per seat/mo (annual billing)Free plan
Firecrawl logo

Firecrawl

Overall Score75/100
4.3Editor Rating
Market Signal 68

Developer API for search, scraping, crawling, mapping, and structured web extraction for AI applications.

Best for: AI and developer teams that need clean web content or structured extraction for agents, RAG pipelines, and data applications.

Web Data & Scraping
From $16/mo (annual billing)Free plan
RudderStack logo

RudderStack

Overall Score73/100
4.3Editor Rating
Market Signal 64

Warehouse-native customer data platform for event pipelines, profiles, audiences, and activation.

Best for: Data teams that want customer-data collection and activation centered on their existing cloud data warehouse.

Top-rated in Identity ResolutionData & Enrichment
From $265/moFree plan
Hunter logo

Hunter

Overall Score70/100
4.2Editor Rating
Market Signal 61

Email prospecting platform for finding, verifying, organizing, and contacting professional email addresses by company.

Best for: Sales, recruiting, PR, and link-outreach teams that need professional email discovery, verification, and lightweight campaign sending.

Top-rated in Cold EmailLead GenerationEmail Marketing
From $34/mo (annual billing)Free plan
WhatConverts logo

WhatConverts

Overall Score69/100
4.3Editor Rating
Market Signal 57

Lead tracking platform attributing calls, forms, chats, and transactions to marketing campaigns.

Best for: Agencies and marketers that need one attribution view across calls, forms, chats, and ecommerce leads.

Top-rated in Call AttributionCall Tracking
From $30/mo + usageFree trial
CallRail logo

CallRail

Overall Score68/100
3.6Editor Rating
Market Signal 72

Lead attribution platform tracking calls, texts and forms back to the campaigns behind them.

Best for: Advertisers whose leads arrive by phone and form and who need each lead credited to the campaign behind it.

Top-rated in Call AnalyticsCall Tracking
From $50/mo + usage (annual billing)Free trial
Hightouch logo

Hightouch

Overall Score67/100
3.6Editor Rating
Market Signal 68

Warehouse-connected customer data platform for activation, audiences, journeys and AI agents.

Best for: Data-mature marketing teams that want to activate warehouse data without maintaining a separate traditional CDP database.

Data & EnrichmentAI features
Browserless logo

Browserless

Overall Score66/100
4.1Editor Rating
Market Signal 55

Hosted browser infrastructure for Puppeteer, Playwright and scraping.

Best for: Developers building scraping, testing, PDF, screenshot, or browser-agent workflows that need hosted Chrome-compatible infrastructure.

Web Data & Scraping
From $25/mo (annual billing)Free plan
Lusha logo

Lusha

Overall Score66/100
4.3Editor Rating
Market Signal 50

B2B sales intelligence platform for contact discovery, buyer signals and enrichment.

Best for: Sales teams that need contact details and company intelligence directly inside prospecting and CRM workflows.

Lead GenerationData & Enrichment
From $37.45/mo (annual billing)Free plan
ZoomInfo logo

ZoomInfo

Overall Score66/100
3.1Editor Rating
Market Signal 78

B2B contact and company database with intent signals, website visitor identification and engagement tools.

Best for: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.

Top-rated in Website Visitor IdentificationCompetitive IntelligenceLead GenerationAI features
Custom pricingFree trial
Oxylabs logo

Oxylabs

Overall Score63/100
3.6Editor Rating
Market Signal 62

Web intelligence infrastructure offering proxy networks, scraping APIs, browser access, and search data extraction.

Best for: Data and engineering teams that need enterprise proxy infrastructure or managed APIs for large-scale public web collection.

Top-rated in Proxy ServicesWeb Data & ScrapingVPN & Privacy
From $49/mo (varies by product)Free trial
CallTrackingMetrics logo

CallTrackingMetrics

Overall Score63/100
3.6Editor Rating
Market Signal 60

Call tracking and contact-center platform combining attribution, routing, automation, and conversation analytics.

Best for: Agencies and service businesses that need call attribution plus routing and contact-center workflows.

Call Tracking
From $65/mo + usage (annual billing)
Salesforce Data 360 (formerly Data Cloud) logo

Salesforce Data 360 (formerly Data Cloud)

Overall Score62/100
3.5Editor Rating
Market Signal 62

Salesforce data layer for unifying profiles, zero-copy access, segmentation and activation.

Best for: Large Salesforce customers that need to unify enterprise customer data for segmentation, personalization and activation.

Data & Enrichment
See pricingFree trial
Octoparse logo

Octoparse

Overall Score61/100
4.0Editor Rating
Market Signal 47

No-code web scraping application with cloud extraction, templates, scheduled runs, and AI-assisted workflow building.

Best for: Analysts and operations teams that need recurring web data extraction without maintaining custom scraping code.

Web Data & ScrapingAI features
From $119/moFree plan
ScraperAPI logo

ScraperAPI

Overall Score60/100
3.8Editor Rating
Market Signal 50

Web scraping API handling proxies, retries, geotargeting, rendering, and structured extraction behind one endpoint.

Best for: Developers and data teams that want to outsource proxy rotation and anti-blocking mechanics while keeping their own scraping logic.

Web Data & Scraping
From $49/moFree plan
Ringba logo

Ringba

Overall Score59/100
4.0Editor Rating
Market Signal 43

Pay-per-call tracking platform with routing, attribution, real-time bidding, and publisher management.

Best for: Pay-per-call networks, agencies, and performance marketers that route and monetize inbound phone leads.

Call Tracking
From $99/mo + usageFree plan
Convirza logo

Convirza

Overall Score59/100
3.4Editor Rating
Market Signal 58

AI call analytics platform measuring marketing attribution, lead quality, and agent conversation performance.

Best for: Call-driven businesses that want both campaign attribution and automated analysis of sales or service conversations.

Call TrackingAI features
From $29/mo
mParticle logo

mParticle

Overall Score57/100
2.9Editor Rating
Market Signal 65

Customer data platform connecting event collection, identity, audiences, governance, and downstream tools.

Best for: Product, growth, and data teams managing customer data across mobile and web properties with many downstream marketing and analytics services.

Data & Enrichment
ZenRows logo

ZenRows

Overall Score56/100
4.3Editor Rating
Market Signal 28

Web scraping toolkit combining proxy rotation, anti-bot bypass and browser rendering.

Best for: Developers and data teams scraping sites with JavaScript or anti-bot controls who want managed browser and proxy infrastructure.

Web Data & Scraping
From $16/moFree plan
Tealium logo

Tealium

Overall Score55/100
3.2Editor Rating
Market Signal 56

Real-time customer data platform for unified profiles, audiences, connectors, and predictive scoring.

Best for: Enterprises that need real-time customer profiles and audience activation across a large marketing technology stack.

Data & Enrichment
From $1,000/mo (billed annually), billed annually
Nimbata logo

Nimbata

Overall Score55/100
3.9Editor Rating
Market Signal 38

Call tracking suite with DNI, AI conversation analysis and routing.

Best for: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.

Call TrackingAI features
From $35/mo (annual billing) + usageFree plan
Bright Data logo

Bright Data

Overall Score54/100
2.7Editor Rating
Market Signal 65

Web data platform with proxies, scraping APIs and browser infrastructure.

Best for: Data, AI, ecommerce, and research teams that need large-scale public web access through proxies, APIs, browsers, or datasets.

Web Data & ScrapingVPN & Privacy
See pricingFree trial
People Data Labs logo

People Data Labs

Overall Score54/100
3.9Editor Rating
Market Signal 35

Developer data platform providing person, company, job, and location datasets through APIs and files.

Best for: Data and engineering teams that need programmable B2B person or company data for enrichment, search, and analytics.

Data & Enrichment
From $98/moFree plan
LiveRamp logo

LiveRamp

Overall Score53/100
2.7Editor Rating
Market Signal 64

Data collaboration network built on RampID identity, clean rooms and audience activation.

Best for: Large advertisers, retailers and publishers sharing first-party data with media partners for targeting and measurement.

Data & Enrichment
From $1,666.67/mo equivalent of a $20,000 annual token commitment (Standard), billed annually
DataForSEO logo

DataForSEO

Overall Score53/100
2.7Editor Rating
Market Signal 63

SEO and SERP data via API.

Best for: Developers and SEO tool builders needing SERP and keyword data by API.

Web Data & Scraping
See pricingFree trial
Invoca logo

Invoca

Overall Score52/100
2.7Editor Rating
Market Signal 60

Revenue intelligence platform connecting digital marketing journeys with calls, conversations, and offline outcomes.

Best for: Enterprise marketing and contact-center teams that need to connect advertising spend with phone-driven conversions and revenue.

Call TrackingAI features
Treasure AI (formerly Treasure Data) logo

Treasure AI (formerly Treasure Data)

Overall Score51/100
3.0Editor Rating
Market Signal –

Agentic customer experience platform combining CDP data, AI agents, audiences, and activation.

Best for: Enterprises that want governed customer data, audience activation, and AI agents working from a shared customer-data foundation.

Data & EnrichmentAI features
UpLead logo

UpLead

Overall Score50/100
3.4Editor Rating
Market Signal 40

B2B prospecting database with real-time email verification, company filters and technographics.

Best for: B2B sales teams that prioritize verified email data and filtered account lists for outbound prospecting.

Lead GenerationData & Enrichment
From $99/moFree trial
Phonexa logo

Phonexa

Overall Score50/100
3.1Editor Rating
Market Signal 48

Performance marketing platform combining call distribution, lead management, email automation, and tracking.

Best for: Performance marketing networks and lead-generation businesses that buy, sell, route, and measure calls and web leads.

Call Tracking
Diffbot logo

Diffbot

Overall Score50/100
4.1Editor Rating
Market Signal 23

AI web data platform for page extraction, crawling and NLP.

Best for: Developers and data teams building large-scale web extraction and structured knowledge pipelines.

Web Data & Scraping
From $299/moFree plan
Insycle logo

Insycle

Overall Score49/100
3.6Editor Rating
Market Signal 33

CRM data integrity tool for deduplicating, standardizing and governing HubSpot and Salesforce records.

Best for: RevOps teams and HubSpot or Salesforce admins keeping CRM fields consistent for routing and AI agents.

Top-rated in Data CleaningData & Enrichment
From $25/mo (annual billing), up to 25,000 CRM recordsFree trial
ScrapingBee logo

ScrapingBee

Overall Score48/100
3.0Editor Rating
Market Signal 47

Web scraping API with headless browser rendering, proxy rotation and geolocation.

Best for: Developers who need rendered pages or proxy-backed scraping without maintaining browsers and proxy infrastructure themselves.

Web Data & Scraping
From $19/mo