HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
31 tools
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Email marketing platform with automation flows, segmentation, landing pages and a marketing CRM.
Best for: Small and growing businesses that want newsletters, automated sequences and audience segmentation from one email-first platform.
WordPress SEO plugin with metadata, content analysis and schema.
Best for: WordPress publishers and businesses that want guided content optimization plus core technical SEO settings inside WordPress.
Visual WordPress page builder plugin with theme, WooCommerce, popup and form builders.
Best for: Freelancers and agencies that build WordPress and WooCommerce sites visually and want templates, popups and forms inside one plugin.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Small-business email marketing with event ticketing, SMS and Shopify automations.
Best for: Small businesses that send regular newsletters and also need event registration or simple Shopify email automations.
Microsoft business intelligence for semantic models, dashboards and reports.
Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.
WordPress form builder with AI creation, conversational forms and payments.
Best for: WordPress businesses that need flexible lead, payment, quiz, survey, or registration forms connected to marketing tools.
Email marketing suite with automation, landing pages and webinars.
Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Digital experience analytics combining session replay, product analytics and frontend error diagnosis.
Best for: Product and engineering teams that need user-behavior evidence connected to frontend errors and performance data.
Product-experience platform combining analytics, in-app guidance, feedback and roadmapping context.
Best for: Product and customer-experience teams that want usage analytics and in-app guidance in the same platform.
Digital experience analytics with session replay and heatmaps.
Best for: Product and CRO teams diagnosing where users struggle.
AI sales engagement platform for multichannel outreach across email, LinkedIn, calls, and messaging.
Best for: Outbound sales teams that want lead data and automated multichannel prospecting in the same campaign workspace.
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Business analytics platform for dashboards, scorecards and goals.
Best for: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.
WordPress SEO plugin with content analysis, schema and rank tracking.
Best for: WordPress publishers and ecommerce sites that want technical SEO and content optimization inside the CMS.
Email marketing for small businesses with landing pages, automations, ecommerce, and push.
Best for: Small businesses and creators that want email, list growth, and simple selling tools together.
Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.
Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.
AI analytics and attribution platform for ecommerce brands.
Best for: Direct-to-consumer ecommerce brands measuring paid marketing performance.
Collaborative email and landing-page builder with reusable brand systems, approvals, AI, and ESP exports.
Best for: Email teams and agencies that want collaborative design, brand governance, approvals, and export into an existing sending platform.
B2B attribution and marketing analytics platform.
Best for: B2B marketers attributing pipeline to campaigns.
Cold-email sales platform with unlimited sending accounts, warmup, lead data, and deliverability tooling.
Best for: Outbound sales teams and agencies scaling cold-email campaigns across many mailboxes while closely managing deliverability.
Embeddable drag-and-drop email builder with AI editing, white labeling, collaboration, and developer APIs.
Best for: Software teams embedding a branded email-creation experience inside their own SaaS, CRM, or marketing product.
Email marketing platform with automation workflows, landing pages, forms and transactional email.
Best for: Small and midsize marketing teams that need email campaigns, automation and lead capture in one service.
Email marketing platform with SMS workflows, multivariate testing and demographic audience insights.
Best for: Marketers who need advanced email automation, testing and segmentation, including ecommerce and SMS follow-up.
Customer data and marketing automation platform joining journeys, analytics, email, SMS, and audience profiles.
Best for: SaaS and digital businesses that want lifecycle automation, customer data, and reporting tied together around behavior-based journeys.
Lightweight WordPress SEO plugin automating metadata, schema, sitemaps, redirects, and image alt text.
Best for: WordPress sites that want minimal-setup SEO automation while retaining compatibility with major builders and multilingual plugins.
Cold-outreach platform with sender infrastructure, automated warmup and centralized replies.
Best for: Sales teams and outbound agencies operating large mailbox pools and wanting deliverability, replies, calling, and CRM activity centralized.
Multichannel sales-engagement platform combining prospecting, email and LinkedIn.
Best for: SDR teams and outbound sales organizations coordinating email, LinkedIn, calling, CRM activity, and AI-assisted prospecting.
B2B revenue data platform with multi-touch attribution.
Best for: B2B marketing and revenue teams measuring the full buyer journey.
AI-assisted WordPress website builder producing fully editable layouts for advanced visual development.
Best for: WordPress developers and technical agencies that want visual building with deeper structural control than a conventional page builder.