Jotform
Online form builder extended with Tables, e-signatures, approval flows and no-code apps.
Best for: Small and mid-sized teams that collect data, payments and signatures through forms and want approvals and storage in the same account.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
68 tools · page 1 of 2
Online form builder extended with Tables, e-signatures, approval flows and no-code apps.
Best for: Small and mid-sized teams that collect data, payments and signatures through forms and want approvals and storage in the same account.
Customer data platform that collects event data, enforces tracking plans and syncs warehouse data.
Best for: Product and data teams that want one governed event pipeline feeding analytics, marketing tools and a warehouse.
Ecommerce retention suite pairing loyalty and referral programs with product reviews and UGC.
Best for: Direct-to-consumer brands on Shopify or another major store platform that want loyalty, referrals and product reviews from a single vendor.
Contact lookup platform for verified emails and direct dials, with intent signals and automated lists.
Best for: Sales and recruiting teams that need verified emails and phone numbers delivered into a CRM, ATS or sales engagement tool.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Go-to-market data workspace combining enrichment, web research, AI agents, and outbound workflows.
Best for: Growth and sales operations teams building custom prospecting, enrichment, scoring, and outbound data workflows.
B2B contact database with prospecting, enrichment, email sequences and calling in one workspace.
Best for: Startups and small sales teams that want prospect data, outreach sequences and calling in a single tool.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Warehouse-native customer data platform for event pipelines, profiles, audiences, and activation.
Best for: Data teams that want customer-data collection and activation centered on their existing cloud data warehouse.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Email prospecting platform for finding, verifying, organizing, and contacting professional email addresses by company.
Best for: Sales, recruiting, PR, and link-outreach teams that need professional email discovery, verification, and lightweight campaign sending.
Runtime control platform for feature flags, experimentation and progressive software releases.
Best for: Engineering and product teams that need controlled feature releases, experimentation and operational kill switches.
Product development platform combining experimentation, feature gates, analytics and session replay.
Best for: Product and engineering teams that want feature delivery and statistically measured experiments on shared data.
Landing page builder with A/B testing, AI-driven Smart Traffic routing and an MCP server.
Best for: Paid acquisition teams and agencies that build many campaign landing pages and want automated variant routing to lift conversions.
Warehouse-connected customer data platform for activation, audiences, journeys and AI agents.
Best for: Data-mature marketing teams that want to activate warehouse data without maintaining a separate traditional CDP database.
Ecommerce loyalty platform with points, tiers and rewards.
Best for: Ecommerce brands that want loyalty data connected to lifecycle marketing and customer-retention workflows.
B2B sales intelligence platform for contact discovery, buyer signals and enrichment.
Best for: Sales teams that need contact details and company intelligence directly inside prospecting and CRM workflows.
B2B contact and company database with intent signals, website visitor identification and engagement tools.
Best for: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.
Flexible form builder with databases, scheduling and payments.
Best for: Teams using Airtable, Notion, CRMs, or spreadsheets that need forms capable of creating and updating connected records.
Document-style form builder with payments, scheduling and calculations.
Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.
Shopify loyalty platform for points, VIP tiers and referrals.
Best for: Shopify merchants that want a storefront-integrated loyalty program with points, tiers, and customer referrals.
Digital experience analytics with session replay and heatmaps.
Best for: Product and CRO teams diagnosing where users struggle.
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Minimal form builder with conditional logic, payments and calculations.
Best for: Individuals and small teams that want fast, flexible forms with logic and payments without a visually heavy form-building interface.
Digital experience platform combining web and feature experimentation with CMS, personalization and commerce.
Best for: Enterprises running a structured testing program across marketing sites and product code, with engineers available for SDK work.
Salesforce data layer for unifying profiles, zero-copy access, segmentation and activation.
Best for: Large Salesforce customers that need to unify enterprise customer data for segmentation, personalization and activation.
Shopify retention platform combining loyalty, rewards and referrals.
Best for: Shopify brands that want loyalty, referrals, reviews, and wishlists managed through one retention app.
Referral program builder with templates, tracking and rewards.
Best for: Businesses that want to launch referral campaigns without custom development and connect them to existing CRM workflows.
Popup and form platform with behavioral triggers, autoresponders, analytics, and extensive integrations.
Best for: Businesses that want behavior-triggered website lead capture connected directly to email, CRM, and automation platforms.
Ecommerce referral and affiliate platform with rewards, post-purchase enrollment, tracking, and fraud controls.
Best for: Ecommerce stores that want an automated customer referral or affiliate program tied directly to purchases.
Referral and ambassador platform with enrollment, sharing and attribution.
Best for: B2B and service companies that need structured referral or ambassador programs with participant portals and CRM connectivity.
Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
Customer data platform connecting event collection, identity, audiences, governance, and downstream tools.
Best for: Product, growth, and data teams managing customer data across mobile and web properties with many downstream marketing and analytics services.
Ecommerce CRO platform for popups, onsite personalization and product-page experimentation.
Best for: Ecommerce teams that want onsite personalization and popup campaigns without rebuilding their storefront.
Real-time customer data platform for unified profiles, audiences, connectors, and predictive scoring.
Best for: Enterprises that need real-time customer profiles and audience activation across a large marketing technology stack.
Creator-management platform linking recruitment, content, product seeding, contracts, payments, and ROI reporting.
Best for: Consumer brands running ongoing influencer, affiliate, athlete, PR, or creator programs with significant relationship-management needs.