Skip to content
SEM Solutions

All Marketing Software

Search and filter 812 marketing tools by category, price, business type, and features.

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score

Results

Brand24 logo

Brand24

Overall Score55/100
3.4Editor Rating
Market Signal 49

Media monitoring platform for tracking online mentions, sentiment and reach.

Best for: PR, social, and brand teams that need ongoing online mention monitoring with sentiment, source, influencer, and trend analysis.

Reputation ManagementSocial MediaAI features
From $249/moFree trial
CleverTap logo

CleverTap

Overall Score54/100
3.6Editor Rating
Market Signal 45

Customer engagement platform combining behavioral analytics, segmentation, campaigns, and personalization.

Best for: Consumer app and digital-product teams using behavioral data to drive lifecycle messaging and retention campaigns.

SMS & Messaging
From $85/moFree trial
Podium logo

Podium

Overall Score54/100
2.9Editor Rating
Market Signal 60

Local business platform for AI-assisted lead handling, messaging and reviews.

Best for: Local businesses with high lead volume that want customer messaging, reviews, phone, and AI-assisted response workflows tied together.

Reputation ManagementSMS & MessagingAI features
MalCare logo

MalCare

Overall Score53/100
4.0Editor Rating
Market Signal 32

WordPress security plugin with malware scanning, one-click cleanup, firewall protection, and vulnerability monitoring.

Best for: WordPress site owners and agencies that want remote malware cleanup plus firewall and vulnerability protection across one or many sites.

Website SecurityWordPress
From $8.25 per site/mo, billed annuallyFree plan
GlobalSign logo

GlobalSign

Overall Score53/100
3.0Editor Rating
Market Signal 57

GMO-owned certificate authority offering the Atlas identity platform, managed PKI and IoT device identity.

Best for: Enterprises and IoT manufacturers that need high-volume certificate issuance or regulated certificates such as eIDAS and PSD2.

Website Security
From $20.75 per month equivalent ($249 USD/mo, DV SSL certificate), billed annually
Pingdom logo

Pingdom

Overall Score53/100
2.9Editor Rating
Market Signal 59

Website monitoring combining synthetic checks with real-user performance measurement.

Best for: Web and application teams that want both simulated availability checks and performance data collected from real visitors.

Website Security
See pricingFree trial
Attentive logo

Attentive

Overall Score53/100
3.2Editor Rating
Market Signal 51

Commerce messaging platform for personalized SMS, email and subscriber growth.

Best for: Consumer and ecommerce brands that want behavior-driven SMS and email programs tied closely to storefront and customer data.

SMS & MessagingAI features
See pricingFree trial
Mentionlytics logo

Mentionlytics

Overall Score52/100
3.8Editor Rating
Market Signal 35

AI social listening platform tracking web, social, reviews, sentiment and brand visibility.

Best for: Brands, agencies and communications teams that need web-wide monitoring plus social listening and sentiment analysis.

Reputation Management
From $69/mo (annual billing)Free trial
Zonka Feedback logo

Zonka Feedback

Overall Score52/100
3.3Editor Rating
Market Signal 47

Feedback platform with SMS, WhatsApp and offline kiosk surveys plus AI theme analysis.

Best for: Multi-location and customer support teams that gather feedback on site, by text and after tickets.

Reputation Management
Custom pricingFree trial
Mention logo

Mention

Overall Score51/100
3.2Editor Rating
Market Signal 47

Social listening and media monitoring platform for keyword alerts, sentiment analytics and reports.

Best for: Brand, PR, and social teams that need configurable web and social monitoring with alerts, analytics, and reporting.

Reputation ManagementSocial Media
From $599/mo, billed annuallyFree trial
GatherUp logo

GatherUp

Overall Score50/100
3.5Editor Rating
Market Signal 39

Customer feedback and reputation platform for review requests, monitoring and surveys.

Best for: Agencies and multi-location businesses that need structured review requests, first-party feedback, monitoring, and reputation reporting.

Reputation Management
From $99/moFree trial
ZeroSSL logo

ZeroSSL

Overall Score50/100
3.8Editor Rating
Market Signal 30

Certificate authority issuing 90-day and annual SSL certificates with ACME automation and a REST API.

Best for: Developers and site owners who want to automate certificate issuance and renewal through ACME clients or an API.

Website Security
From $9.99/mo (annual billing)Free plan
StatusCake logo

StatusCake

Overall Score50/100
3.9Editor Rating
Market Signal 28

Website monitoring for uptime, page speed and domains.

Best for: Small web teams and agencies that want several website-health checks and customer-facing status pages from one monitoring service.

Website Security
From $20.41/mo (annual billing)Free plan
TextMagic logo

TextMagic

Overall Score49/100
3.2Editor Rating
Market Signal 43

Business text messaging service for bulk SMS, two-way conversations and email-to-SMS.

Best for: Businesses that need straightforward bulk or transactional SMS alongside a browser inbox and programmable messaging API.

SMS & Messaging
See pricingFree trial
Customer.io logo

Customer.io

Overall Score49/100
3.3Editor Rating
Market Signal 42

Messaging platform for behavior-triggered email, push and SMS.

Best for: Product-led and lifecycle marketing teams that need event-triggered customer messaging tied closely to product and behavioral data.

Marketing AutomationEmail Marketing
See pricingFree trial
MoEngage logo

MoEngage

Overall Score49/100
3.0Editor Rating
Market Signal 49

Cross-channel customer engagement platform with analytics, personalization, journeys, and Merlin AI.

Best for: Consumer brands and apps coordinating personalized lifecycle campaigns across several messaging and digital channels.

SMS & MessagingAI features
BrandMentions logo

BrandMentions

Overall Score48/100
3.2Editor Rating
Market Signal 40

Media monitoring for web and social mentions with AI summaries, sentiment, and alerts.

Best for: PR, reputation, and marketing teams that want broad mention tracking plus AI-assisted analysis of sentiment, conversation themes, and emerging issues.

Reputation ManagementAI features
From $99/mo (billed quarterly)Free trial
Patchstack logo

Patchstack

Overall Score48/100
3.5Editor Rating
Market Signal 33

WordPress security platform focused on vulnerability intelligence, virtual patching, and plugin-level protection.

Best for: WordPress site owners, agencies, and hosting providers that want vulnerability-focused protection and virtual patches for plugins and themes.

Website SecurityWordPress
From $69/mo (annual billing, $828/yr)Free trial
YouScan logo

YouScan

Overall Score47/100
3.2Editor Rating
Market Signal 40

Social listening with visual recognition, audio monitoring, AI analysis, and audience insights.

Best for: Brand, consumer-insights, and agency teams that need text, image, and spoken-content monitoring with AI-assisted analysis.

Reputation ManagementAI features
From $499/mo (annual billing)
Intruder logo

Intruder

Overall Score47/100
3.6Editor Rating
Market Signal 28

Continuous vulnerability management platform for external infrastructure, cloud environments, and web applications.

Best for: Small and midsize security teams that need recurring vulnerability scanning and prioritization across external infrastructure and cloud assets.

Website Security
See pricingFree plan
Talkwalker logo

Talkwalker

Overall Score47/100
2.7Editor Rating
Market Signal 51

Consumer intelligence platform tracking social, web, visual, audio, and media conversations.

Best for: Enterprise communications, insights, and brand teams that need large-scale monitoring across text, images, audio, video, and social conversations.

Reputation ManagementDigital PR & Outreach
Yext logo

Yext

Overall Score46/100
2.6Editor Rating
Market Signal 52

Digital presence platform for listings, reviews and pages.

Best for: Multi-location brands that need consistent location information, listings, reviews, and on-site search managed from structured data.

Reputation ManagementSEO
Astra Security logo

Astra Security

Overall Score45/100
3.1Editor Rating
Market Signal 37

Continuous pentest platform pairing AI-driven DAST scanning with expert-led penetration testing.

Best for: SaaS companies and engineering teams that need recurring pentests and compliance-ready reports for SOC 2 or ISO 27001 audits.

Website Security
From $58.25/mo (annual billing), Scanner Lite, 1 target
Retently logo

Retently

Overall Score45/100
3.3Editor Rating
Market Signal 32

NPS, CSAT and CES survey platform with AI insights and ecommerce helpdesk integrations.

Best for: Ecommerce and retail brands on Shopify that want post-purchase NPS tied to their helpdesk.

Reputation Management
From $89/mo (annual billing)Free trial
ImmuniWeb logo

ImmuniWeb

Overall Score44/100
3.6Editor Rating
Market Signal 23

Application security platform covering web, API and mobile.

Best for: Security teams that need coordinated testing and monitoring across web applications, APIs, mobile apps, and exposed digital assets.

Website Security
See pricingFree plan
Detectify logo

Detectify

Overall Score43/100
3.5Editor Rating
Market Signal 25

External attack-surface and application security testing driven by automated scans and security researcher findings.

Best for: Application-security and security teams that need continuous testing of internet-facing web assets and externally exposed attack surfaces.

Website Security
See pricingFree plan
ReviewTrackers logo

ReviewTrackers

Overall Score41/100
2.6Editor Rating
Market Signal 44

Review management platform for collecting, monitoring, responding to, and analyzing customer reviews across locations.

Best for: Multi-location companies and agencies that need centralized review monitoring, response workflows, requests, and location-level reputation analytics.

Reputation Management
Postscript logo

Postscript

Overall Score41/100
2.9Editor Rating
Market Signal 34

Shopify-focused SMS marketing platform for subscriber acquisition, automated flows and campaigns.

Best for: Shopify brands that want SMS acquisition and lifecycle messaging deeply tied to storefront and customer events.

SMS & Messaging
See pricingFree trial
Iterable logo

Iterable

Overall Score39/100
2.8Editor Rating
Market Signal 32

Cross-channel customer engagement platform with journey orchestration, unified profiles, personalization, and Nova intelligence.

Best for: Enterprise lifecycle and growth teams coordinating personalized messaging across multiple digital channels from shared customer data.

Marketing AutomationEmail Marketing
SiteLock logo

SiteLock

Overall Score38/100
3.0Editor Rating
Market Signal 27

Sectigo-owned website security service that scans for malware, removes infections and patches vulnerabilities.

Best for: Small business and WordPress site owners who want malware cleanup handled for them after a hack.

Website Security
From $16.58 per month (annual billing, $199/mo), billed annually
Determ (formerly Mediatoolkit) logo

Determ (formerly Mediatoolkit)

Overall Score37/100
2.8Editor Rating
Market Signal 29

Media intelligence platform for real-time monitoring, sentiment analysis and alerts.

Best for: PR, communications, and marketing teams that need continuous media monitoring and analysis across online news and social sources.

Reputation ManagementDigital PR & OutreachAI features
See pricingFree trial
AskNicely logo

AskNicely

Overall Score36/100
2.6Editor Rating
Market Signal 32

CX platform for multi-location service businesses that ties customer feedback to frontline staff.

Best for: Multi-location service companies, such as home services or dental groups, that want feedback tied to individual staff.

Reputation Management
Qualified logo

Qualified

Overall Score35/100
2.7Editor Rating
Market Signal 27

Salesforce-native agentic marketing platform built around Piper, an AI SDR agent.

Best for: Salesforce-based B2B revenue teams that want an AI SDR engaging and qualifying website visitors around the clock.

SMS & MessagingAI features
Airship logo

Airship

Market Signal 37

Mobile engagement platform for cross-channel journeys, in-app experiences, messaging, and wallet.

Best for: Mobile-first brands orchestrating personalized messaging and in-app experiences across customer lifecycle stages.

SMS & Messaging

Red Points

Market Signal 32

Managed AI brand protection service removing counterfeits, fake websites, infringing domains and pirated content.

Best for: Consumer product brands fighting counterfeit listings and cybersquatted domains that want detection and enforcement handled by a managed team.

Reputation ManagementDomains & DNS
Custom pricing
NETSCOUT Arbor logo

NETSCOUT Arbor

Market Signal 18

NETSCOUT's Arbor DDoS line: Sightline, TMS, Arbor Edge Defense and the Arbor Cloud scrubbing service.

Best for: Internet service providers, hosting companies and large enterprises that run their own networks and data centers.

Website Security