Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
128 tools · page 2 of 4
Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.
Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.
Local SEO software for citation building, rank tracking, and reporting.
Best for: Agencies and multi-location businesses managing local search visibility.
Reputation experience platform for reviews, listings and surveys.
Best for: Large multi-location brands that need location-level review, listings, survey, social, and customer-experience management from one platform.
AI analytics and attribution platform for ecommerce brands.
Best for: Direct-to-consumer ecommerce brands measuring paid marketing performance.
Lightweight privacy-first web analytics with simple traffic reports, goals, funnels, and Search Console data.
Best for: Site owners and teams that want simple privacy-oriented web analytics without the complexity of a broader marketing analytics suite.
SEO monitoring with real-time technical issue alerts.
Best for: Teams wanting always-on monitoring and alerts, not periodic manual audits.
Pay-per-call tracking platform with routing, attribution, real-time bidding, and publisher management.
Best for: Pay-per-call networks, agencies, and performance marketers that route and monetize inbound phone leads.
App growth platform covering ASO, Apple Ads management and ad creative intelligence for games.
Best for: App and game marketers who need Apple Ads automation alongside competitor ad creative research.
Survey tool for website, in-app, email and mobile feedback with AI analysis of answers.
Best for: Product and growth teams at software companies collecting in-product and post-signup feedback.
AI call analytics platform measuring marketing attribution, lead quality, and agent conversation performance.
Best for: Call-driven businesses that want both campaign attribution and automated analysis of sales or service conversations.
Open-source privacy analytics with funnels, session replay and heatmaps.
Best for: Teams wanting privacy-first analytics they can run in Umami Cloud or self-host while retaining detailed behavioral and conversion reporting.
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
Microsoft webmaster console for Bing indexing, search diagnostics and URLs.
Best for: SEO teams that want direct diagnostics and search-performance data for Bing visibility.
Reputation marketing platform for automated review requests, referrals, social proof, and review-powered websites.
Best for: Local service businesses that want automated review generation and referral marketing triggered by completed customer jobs.
SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
Approachable, budget-friendly SEO toolset built around KWFinder.
Best for: Solo marketers and small teams who want simple keyword research without a steep learning curve.
Content optimization platform with a live Content Score editor, Content Audit and AI Tracker.
Best for: Content and SEO teams that publish articles at volume and want each draft scored against current search results before it goes live.
Business dashboard platform offering Klips visual dashboards alongside the newer PowerMetrics analytics product.
Best for: Teams that need highly customized operational dashboards or existing Klips deployments connected to many business data sources.
Enterprise SEO and content intelligence platform.
Best for: Large brands needing enterprise-grade SEO research and real-time site monitoring together.
Enterprise experience management platform for customer, employee and market research programs.
Best for: Large enterprises and public sector bodies running organization-wide customer and employee feedback programs.
Social listening platform with Boolean search, influencer discovery, sentiment, and lead monitoring.
Best for: Brands and agencies that need configurable social and web listening queries, competitor tracking, influencer discovery, or social lead monitoring.
Privacy-focused web analytics with simple dashboards, event tracking, uptime monitoring, and EU isolation.
Best for: Businesses, publishers, and agencies that want lightweight website analytics with privacy and simple reporting as core requirements.
B2B attribution and marketing analytics platform.
Best for: B2B marketers attributing pipeline to campaigns.
One of the original backlink-index tools, built around Trust Flow and Citation Flow.
Best for: Link builders who want Majestic's specific Trust Flow/Citation Flow metrics alongside standard backlink data.
Media monitoring platform for tracking online mentions, sentiment and reach.
Best for: PR, social, and brand teams that need ongoing online mention monitoring with sentiment, source, influencer, and trend analysis.
Call tracking suite with DNI, AI conversation analysis and routing.
Best for: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.
Marketing data hub for collecting, storing and normalizing cross-channel marketing data.
Best for: Marketing and data teams that need a governed source of cross-channel marketing data feeding BI, warehouses, spreadsheets, and AI tools.
Local business platform for AI-assisted lead handling, messaging and reviews.
Best for: Local businesses with high lead volume that want customer messaging, reviews, phone, and AI-assisted response workflows tied together.
Website review and SEO audit tool with actionable checklists.
Best for: Teams wanting a quick, checklist-style SEO health review instead of a deep crawl.
Cookieless web analytics with events, funnels and raw-data exports.
Best for: Organizations that want privacy-oriented analytics while retaining events, conversion funnels, exports, and programmatic access to raw data.
Digital market intelligence platform for app, advertising and audience.
Best for: App publishers, investors, advertisers, and market-research teams that need comparative mobile-market and digital performance intelligence.
AI social listening platform tracking web, social, reviews, sentiment and brand visibility.
Best for: Brands, agencies and communications teams that need web-wide monitoring plus social listening and sentiment analysis.
Feedback platform with SMS, WhatsApp and offline kiosk surveys plus AI theme analysis.
Best for: Multi-location and customer support teams that gather feedback on site, by text and after tickets.
Website technology lookup with lead lists, technology change alerts, browser extensions and an MCP server.
Best for: Sales and agency teams prospecting companies by the software their websites run, such as stores on a specific ecommerce platform.
Revenue intelligence platform connecting digital marketing journeys with calls, conversations, and offline outcomes.
Best for: Enterprise marketing and contact-center teams that need to connect advertising spend with phone-driven conversions and revenue.
Identify the technologies websites are built with.
Best for: Sales, marketing and research teams that need technographic data.