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SEM Solutions

All Marketing Software

Search and filter 812 marketing tools by category, price, business type, and features.

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score

Results

Awario logo

Awario

Overall Score56/100
3.5Editor Rating
Market Signal 49

Social listening platform with Boolean search, influencer discovery, sentiment, and lead monitoring.

Best for: Brands and agencies that need configurable social and web listening queries, competitor tracking, influencer discovery, or social lead monitoring.

Top-rated in Brand MonitoringReputation Management
From $49/moFree trial
Brand24 logo

Brand24

Overall Score55/100
3.4Editor Rating
Market Signal 49

Media monitoring platform for tracking online mentions, sentiment and reach.

Best for: PR, social, and brand teams that need ongoing online mention monitoring with sentiment, source, influencer, and trend analysis.

Reputation ManagementSocial MediaAI features
From $249/moFree trial
Gravity Forms logo

Gravity Forms

Overall Score55/100
2.7Editor Rating
Market Signal 67

WordPress form plugin with conditional logic, payments and workflows.

Best for: WordPress sites that need advanced forms with conditional logic, payments, surveys, or workflow integrations.

WordPressForms & Interactive Content
From $4.92 per site/mo, billed annually
Outgrow logo

Outgrow

Overall Score54/100
4.1Editor Rating
Market Signal 33

Interactive content platform for calculators, quizzes and recommendations.

Best for: Marketing and demand-generation teams using calculators, quizzes, or recommenders to qualify visitors and produce personalized outcomes.

Forms & Interactive Content
From $22/moFree plan
Instapage logo

Instapage

Overall Score54/100
3.7Editor Rating
Market Signal 40

Landing page platform for paid campaigns with ad mapping, server-side tests and personalization.

Best for: PPC and demand generation teams that build a dedicated landing page for each ad group and want to test and personalize those pages.

Website BuildersCROAI features
From $79/mo (annual billing)Free trial
Podium logo

Podium

Overall Score54/100
2.9Editor Rating
Market Signal 60

Local business platform for AI-assisted lead handling, messaging and reviews.

Best for: Local businesses with high lead volume that want customer messaging, reviews, phone, and AI-assisted response workflows tied together.

Reputation ManagementSMS & MessagingAI features
Mouseflow logo

Mouseflow

Overall Score54/100
3.5Editor Rating
Market Signal 46

Behavior analytics suite combining session replay, heatmaps and friction detection.

Best for: Conversion, UX, and ecommerce teams that want session-level evidence alongside funnels, forms, and automated friction detection.

CRO
See pricingFree plan
Wisepops logo

Wisepops

Overall Score53/100
3.4Editor Rating
Market Signal 45

Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.

Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.

CROLead Generation
From $599/moFree trial
Mentionlytics logo

Mentionlytics

Overall Score52/100
3.8Editor Rating
Market Signal 35

AI social listening platform tracking web, social, reviews, sentiment and brand visibility.

Best for: Brands, agencies and communications teams that need web-wide monitoring plus social listening and sentiment analysis.

Reputation Management
From $69/mo (annual billing)Free trial
Zonka Feedback logo

Zonka Feedback

Overall Score52/100
3.3Editor Rating
Market Signal 47

Feedback platform with SMS, WhatsApp and offline kiosk surveys plus AI theme analysis.

Best for: Multi-location and customer support teams that gather feedback on site, by text and after tickets.

Reputation Management
Custom pricingFree trial
Crazy Egg logo

Crazy Egg

Overall Score51/100
2.5Editor Rating
Market Signal 65

Website behavior analytics combining heatmaps, recordings and surveys.

Best for: Marketing and conversion teams that want visual website behavior evidence plus lightweight testing in the same tool.

CRO
See pricingFree trial
Mention logo

Mention

Overall Score51/100
3.2Editor Rating
Market Signal 47

Social listening and media monitoring platform for keyword alerts, sentiment analytics and reports.

Best for: Brand, PR, and social teams that need configurable web and social monitoring with alerts, analytics, and reporting.

Reputation ManagementSocial Media
From $599/mo, billed annuallyFree trial
Beacon logo

Beacon

Overall Score51/100
3.8Editor Rating
Market Signal 33

Lead magnet creator that turns blog posts into eBooks, checklists and gated resource libraries.

Best for: Bloggers and content marketers who want to repurpose existing articles into email list incentives.

Forms & Interactive Content
From $15.83/mo (annual billing, $190/yr Lite)Free plan
OptinMonster logo

OptinMonster

Overall Score50/100
3.1Editor Rating
Market Signal 50

Onsite conversion platform using behavior-triggered popups, targeting rules, retargeting, and lead integrations.

Best for: Publishers, ecommerce stores, and lead-generation sites that want behavior-based onsite campaigns tied to existing email or CRM tools.

CROLead Generation
From $9/mo (annual billing)
GatherUp logo

GatherUp

Overall Score50/100
3.5Editor Rating
Market Signal 39

Customer feedback and reputation platform for review requests, monitoring and surveys.

Best for: Agencies and multi-location businesses that need structured review requests, first-party feedback, monitoring, and reputation reporting.

Reputation Management
From $99/moFree trial
Landingi logo

Landingi

Overall Score50/100
3.9Editor Rating
Market Signal 29

Landing-page platform with programmatic pages, testing, event tracking and lead management.

Best for: Marketing teams and agencies that need landing pages plus testing and event tracking without developer work.

Website BuildersCRO
From $24/mo (annual billing)Free trial
Convert logo

Convert

Overall Score49/100
3.5Editor Rating
Market Signal 37

Privacy-conscious experimentation platform for A/B, split-URL, multipage, and personalization testing.

Best for: Optimization teams and agencies that need controlled website experimentation with detailed targeting and integrations into existing analytics stacks.

CRO
From $299/mo (annual billing)Free trial
Crowdsignal logo

Crowdsignal

Overall Score48/100
3.7Editor Rating
Market Signal 30

Automattic's poll, survey and quiz builder, formerly Polldaddy, with a WordPress plugin.

Best for: WordPress publishers and bloggers who want reader polls and ratings embedded in posts.

Forms & Interactive Content
From $15/mo (annual billing)Free plan
Privy logo

Privy

Overall Score48/100
3.7Editor Rating
Market Signal 30

Shopify-focused conversion and retention platform combining popups, email and SMS.

Best for: Growing Shopify merchants that want list capture, cart recovery, email, and SMS driven by store behavior.

CRO
From $30/moFree trial
BrandMentions logo

BrandMentions

Overall Score48/100
3.2Editor Rating
Market Signal 40

Media monitoring for web and social mentions with AI summaries, sentiment, and alerts.

Best for: PR, reputation, and marketing teams that want broad mention tracking plus AI-assisted analysis of sentiment, conversation themes, and emerging issues.

Reputation ManagementAI features
From $99/mo (billed quarterly)Free trial
YouScan logo

YouScan

Overall Score47/100
3.2Editor Rating
Market Signal 40

Social listening with visual recognition, audio monitoring, AI analysis, and audience insights.

Best for: Brand, consumer-insights, and agency teams that need text, image, and spoken-content monitoring with AI-assisted analysis.

Reputation ManagementAI features
From $499/mo (annual billing)
Talkwalker logo

Talkwalker

Overall Score47/100
2.7Editor Rating
Market Signal 51

Consumer intelligence platform tracking social, web, visual, audio, and media conversations.

Best for: Enterprise communications, insights, and brand teams that need large-scale monitoring across text, images, audio, video, and social conversations.

Reputation ManagementDigital PR & Outreach
Yext logo

Yext

Overall Score46/100
2.6Editor Rating
Market Signal 52

Digital presence platform for listings, reviews and pages.

Best for: Multi-location brands that need consistent location information, listings, reviews, and on-site search managed from structured data.

Reputation ManagementSEO
Ceros logo

Ceros

Overall Score46/100
2.5Editor Rating
Market Signal 54

Free-canvas design studio for building animated, interactive web content without code.

Best for: In-house creative and brand teams that want to ship interactive content without front-end developers.

Forms & Interactive Content
Retently logo

Retently

Overall Score45/100
3.3Editor Rating
Market Signal 32

NPS, CSAT and CES survey platform with AI insights and ecommerce helpdesk integrations.

Best for: Ecommerce and retail brands on Shopify that want post-purchase NPS tied to their helpdesk.

Reputation Management
From $89/mo (annual billing)Free trial
Designrr logo

Designrr

Overall Score43/100
3.0Editor Rating
Market Signal 35

Content repurposing app that converts posts, documents and videos into eBooks and flipbooks.

Best for: Podcasters, bloggers and course creators turning existing content into downloadable books.

Forms & Interactive Content
From $29/mo (monthly billing)
Sleeknote logo

Sleeknote

Overall Score42/100
3.4Editor Rating
Market Signal 26

Onsite messaging platform with targeted campaigns, revenue attribution, forms, and ecommerce-focused personalization.

Best for: Ecommerce teams that want targeted onsite messages with lead synchronization and campaign-level revenue measurement.

CROAI features
From $69/moFree trial
ReviewTrackers logo

ReviewTrackers

Overall Score41/100
2.6Editor Rating
Market Signal 44

Review management platform for collecting, monitoring, responding to, and analyzing customer reviews across locations.

Best for: Multi-location companies and agencies that need centralized review monitoring, response workflows, requests, and location-level reputation analytics.

Reputation Management
Calcapp logo

Calcapp

Overall Score40/100
3.5Editor Rating
Market Signal 18

No-code builder that turns Excel-style formulas into offline-capable calculator web apps.

Best for: Engineers, consultants and sales teams who already model calculations in spreadsheets and want to share them as apps.

Forms & Interactive Content
From $9/mo (Starter, monthly billing)Free plan
Leadpages logo

Leadpages

Overall Score40/100
3.0Editor Rating
Market Signal 31

Landing-page builder with AI creation, split testing, heatmaps, and direct marketing integrations.

Best for: Small businesses and marketers that need landing pages they can publish, test, and connect to an existing marketing stack.

Website BuildersCROAI features
From $29/moFree trial
Nosto logo

Nosto

Overall Score38/100
2.3Editor Rating
Market Signal 43

AI-powered ecommerce personalization, merchandising and search.

Best for: Mid-size and enterprise ecommerce brands personalizing the storefront.

EcommerceCROAI features
Determ (formerly Mediatoolkit) logo

Determ (formerly Mediatoolkit)

Overall Score37/100
2.8Editor Rating
Market Signal 29

Media intelligence platform for real-time monitoring, sentiment analysis and alerts.

Best for: PR, communications, and marketing teams that need continuous media monitoring and analysis across online news and social sources.

Reputation ManagementDigital PR & OutreachAI features
See pricingFree trial
AskNicely logo

AskNicely

Overall Score36/100
2.6Editor Rating
Market Signal 32

CX platform for multi-location service businesses that ties customer feedback to frontline staff.

Best for: Multi-location service companies, such as home services or dental groups, that want feedback tied to individual staff.

Reputation Management
Turtl logo

Turtl

Overall Score36/100
2.4Editor Rating
Market Signal 37

ABM content platform that generates personalized interactive documents for target accounts.

Best for: B2B marketing teams running account-based campaigns that need to prove which content influences deals.

Forms & Interactive Content
Thrive Leads logo

Thrive Leads

Overall Score33/100
2.7Editor Rating
Market Signal 23

WordPress opt-in form plugin from Thrive Themes with targeting and split testing.

Best for: WordPress bloggers and course sellers who want list-building forms managed inside their own site.

Forms & Interactive Content
From $24.92/mo (annual billing, Thrive Suite; $299 first year, renews at $599/yr)