HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
51 tools · page 1 of 2
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
No-code automation linking 9,000+ apps through Zaps, Tables, Forms and AI agents.
Best for: Small and mid-sized teams that want to connect SaaS apps without developers, from simple alerts to branching workflows.
Ecommerce retention suite pairing loyalty and referral programs with product reviews and UGC.
Best for: Direct-to-consumer brands on Shopify or another major store platform that want loyalty, referrals and product reviews from a single vendor.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Visual scenario builder for branching automations with routers, error handlers and AI agents.
Best for: Operations and marketing teams that build multi-branch automations across many apps and need control over how failures are handled.
B2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Best for: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Visual chat automation for Instagram, Messenger, WhatsApp and TikTok direct messages.
Best for: Creators and consumer brands with heavy comment and DM volume on Instagram or Messenger who want to turn that engagement into leads.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Node-based workflow automation with AI agent nodes, code steps and a self-hostable Community Edition.
Best for: Technical operations and marketing ops teams that want code-level control over automations and the option to keep workflow data on their own servers.
Enterprise automation platform for integrations, workflows and data orchestration.
Best for: Enterprise IT and operations teams automating cross-application processes with governance, APIs, data flows, and AI agents.
Applet-based automation service linking apps, smart home devices and AI assistants through triggers.
Best for: Individuals and small teams that want quick automations between consumer apps, social accounts and smart-home devices without building multi-branch business workflows.
Lead tracking platform attributing calls, forms, chats, and transactions to marketing campaigns.
Best for: Agencies and marketers that need one attribution view across calls, forms, chats, and ecommerce leads.
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
Lead attribution platform tracking calls, texts and forms back to the campaigns behind them.
Best for: Advertisers whose leads arrive by phone and form and who need each lead credited to the campaign behind it.
Email marketing suite with automation, landing pages and webinars.
Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Ecommerce loyalty platform with points, tiers and rewards.
Best for: Ecommerce brands that want loyalty data connected to lifecycle marketing and customer-retention workflows.
Shopify loyalty platform for points, VIP tiers and referrals.
Best for: Shopify merchants that want a storefront-integrated loyalty program with points, tiers, and customer referrals.
AI agent builder for companies, with central IT governance, MCP connectors and reusable Skills.
Best for: Mid-size and enterprise companies that want non-technical staff building agents while IT keeps control of access and spend.
Call tracking and contact-center platform combining attribution, routing, automation, and conversation analytics.
Best for: Agencies and service businesses that need call attribution plus routing and contact-center workflows.
No-code integration and automation between apps.
Best for: Small businesses automating app-to-app workflows on a budget.
AI teammate that triages email, takes meeting notes and runs scheduled routines across work apps.
Best for: Small teams and busy professionals who want an assistant to run email, meeting follow-ups and routine reporting from Slack or iMessage.
Shopify retention platform combining loyalty, rewards and referrals.
Best for: Shopify brands that want loyalty, referrals, reviews, and wishlists managed through one retention app.
Referral program builder with templates, tracking and rewards.
Best for: Businesses that want to launch referral campaigns without custom development and connect them to existing CRM workflows.
Ecommerce referral and affiliate platform with rewards, post-purchase enrollment, tracking, and fraud controls.
Best for: Ecommerce stores that want an automated customer referral or affiliate program tied directly to purchases.
Pay-per-call tracking platform with routing, attribution, real-time bidding, and publisher management.
Best for: Pay-per-call networks, agencies, and performance marketers that route and monetize inbound phone leads.
AI call analytics platform measuring marketing attribution, lead quality, and agent conversation performance.
Best for: Call-driven businesses that want both campaign attribution and automated analysis of sales or service conversations.
Referral and ambassador platform with enrollment, sharing and attribution.
Best for: B2B and service companies that need structured referral or ambassador programs with participant portals and CRM connectivity.
Call tracking suite with DNI, AI conversation analysis and routing.
Best for: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.
Small-business CRM connecting lead capture, sales pipelines, follow-up, invoices, and automation.
Best for: Small service businesses that want CRM, follow-up automation, scheduling, and payments together.
Creator-management platform linking recruitment, content, product seeding, contracts, payments, and ROI reporting.
Best for: Consumer brands running ongoing influencer, affiliate, athlete, PR, or creator programs with significant relationship-management needs.
No-code automation platform emphasizing ready-made app workflows and one-click integration setup.
Best for: Small businesses and operations teams that want quick no-code automations using prebuilt recipes instead of building every workflow from scratch.
Affiliate and referral software for Stripe-based SaaS with recurring commissions, portals, campaigns, and automated payouts.
Best for: Stripe-based SaaS companies that need recurring affiliate commissions without building custom tracking around subscription billing.
CRM and automation platform combining customer data, campaigns, payments and web experiences.
Best for: Growing small businesses that want CRM, marketing automation, payments and membership experiences connected to one customer record.
Revenue intelligence platform connecting digital marketing journeys with calls, conversations, and offline outcomes.
Best for: Enterprise marketing and contact-center teams that need to connect advertising spend with phone-driven conversions and revenue.
Salesforce B2B automation for lead capture, nurture and scoring.
Best for: B2B organizations already using Salesforce CRM and needing marketing-to-sales lead qualification.
Performance marketing platform combining call distribution, lead management, email automation, and tracking.
Best for: Performance marketing networks and lead-generation businesses that buy, sell, route, and measure calls and web leads.