Results Overall Score82 /100 Market Signal 90 Google's free report builder for dashboards on Analytics, Ads, Search Console, BigQuery and Sheets data.
Best for: Marketing teams and agencies reporting on Google Analytics, Google Ads and Search Console data who want shareable browser dashboards built on Google's own connectors.
Top-rated in Marketing DashboardsMarketing Reporting From $9 per user per project/mo Free plan
Overall Score79 /100 Market Signal 81 Search marketing suite covering SEO research, rank tracking, site audits and AI answer visibility.
Best for: SEO teams and agencies that want keyword research, rank tracking, audits and AI answer monitoring in one subscription.
Top-rated in SEO AuditingSEO Content Marketing AI features From $117.33/mo (annual billing) Free plan
Overall Score77 /100 Market Signal 78 Website technology intelligence service for stack lookup, technology trends and lead lists.
Best for: Sales, competitive research, and data teams that need to identify website technology stacks or build lists by installed technology.
Top-rated in Technology LookupCompetitive Intelligence Overall Score76 /100 Market Signal 77 SEO research suite for backlinks, keywords and competitors, plus Brand Radar AI tracking.
Best for: SEO specialists and in-house teams that research competitors' backlinks and keywords and want AI search mentions tracked in the same tool.
Top-rated in Technical SEOSEO Competitive Intelligence AI features Overall Score76 /100 Market Signal 77 Visual analytics platform for building dashboards, preparing data and sending metric digests.
Best for: Organizations with dedicated analysts who publish dashboards and metrics for a much larger group of business viewers.
Top-rated in Marketing AnalyticsAnalytics Marketing Reporting From $15 per user/mo (annual billing) Free plan
Overall Score73 /100 Market Signal 84 Digital intelligence platform for website traffic, competitor analysis, audience behavior, and market research.
Best for: Strategy, marketing, sales, and investment teams that need comparative traffic and market intelligence across websites, apps, and industries.
Top-rated in App IntelligenceCompetitive Intelligence From $99/mo (annual billing) Free trial
Overall Score69 /100 Market Signal 57 Lead tracking platform attributing calls, forms, chats, and transactions to marketing campaigns.
Best for: Agencies and marketers that need one attribution view across calls, forms, chats, and ecommerce leads.
Top-rated in Call AttributionCall Tracking From $30/mo + usage Free trial
Overall Score68 /100 Market Signal 49 Microsoft business intelligence for semantic models, dashboards and reports.
Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.
Marketing Reporting Analytics AI features
From $14 per user/mo (annual billing) Free plan
Overall Score68 /100 Market Signal 72 Lead attribution platform tracking calls, texts and forms back to the campaigns behind them.
Best for: Advertisers whose leads arrive by phone and form and who need each lead credited to the campaign behind it.
Top-rated in Call AnalyticsCall Tracking From $50/mo + usage (annual billing) Free trial
Overall Score66 /100 Market Signal 78 B2B contact and company database with intent signals, website visitor identification and engagement tools.
Best for: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.
Top-rated in Website Visitor IdentificationCompetitive Intelligence Lead Generation AI features Overall Score66 /100 Market Signal 59 Competitor PPC and SEO research with historical ad data.
Best for: Marketers wanting deep historical competitor PPC and SEO research together.
SEO Paid Advertising
Overall Score64 /100 Market Signal 55 Review management tool that pulls app store, Steam and Trustpilot feedback into one inbox.
Best for: Mobile and game studios whose support teams answer large volumes of store and Steam reviews.
Competitive Intelligence
From $19/mo (annual billing), ASO plan Free plan
Overall Score64 /100 Market Signal 51 Business analytics platform for dashboards, scorecards and goals.
Best for: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.
Marketing Reporting Analytics AI features
Overall Score64 /100 Market Signal 54 Marketing data integration platform moving advertising, analytics, ecommerce, and CRM data into reporting destinations.
Best for: Marketing analysts and data teams that need repeatable extraction of marketing-platform data into spreadsheets, BI, or warehouses.
Top-rated in PPC ReportingMarketing Reporting From $44/mo (annual billing), 1 user Free trial
Overall Score64 /100 Market Signal 70 SEO platform pairing ZIP-level rank tracking with AI search visibility monitoring.
Best for: Agencies and in-house SEO teams tracking local rankings and AI answer visibility across several sites.
SEO Competitive Intelligence
From $103.20/mo (annual billing) Free trial
Overall Score63 /100 Market Signal 60 Call tracking and contact-center platform combining attribution, routing, automation, and conversation analytics.
Best for: Agencies and service businesses that need call attribution plus routing and contact-center workflows.
Call Tracking
From $65/mo + usage (annual billing)
Overall Score59 /100 Market Signal 43 Pay-per-call tracking platform with routing, attribution, real-time bidding, and publisher management.
Best for: Pay-per-call networks, agencies, and performance marketers that route and monetize inbound phone leads.
Call Tracking
From $99/mo + usage Free plan
Overall Score59 /100 Market Signal 48 App growth platform covering ASO, Apple Ads management and ad creative intelligence for games.
Best for: App and game marketers who need Apple Ads automation alongside competitor ad creative research.
Competitive Intelligence
From $12.50/mo (annual billing) Free plan
Overall Score59 /100 Market Signal 58 AI call analytics platform measuring marketing attribution, lead quality, and agent conversation performance.
Best for: Call-driven businesses that want both campaign attribution and automated analysis of sales or service conversations.
Call Tracking AI features
Overall Score58 /100 Market Signal 51 Marketing reporting tool for automated agency dashboards, recurring reports, templates, and multi-source KPI tracking.
Best for: Agencies and consultants that need straightforward recurring marketing reports combining KPIs from several client data sources.
Top-rated in Agency ReportingMarketing Reporting From $44/mo (annual billing) Free trial
Overall Score57 /100 Market Signal 55 SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
SEO Paid Advertising
Overall Score57 /100 Market Signal 48 SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
SEO Competitive Intelligence
From $29/mo (monthly billing) Free plan
Overall Score57 /100 Market Signal 49 Business dashboard platform offering Klips visual dashboards alongside the newer PowerMetrics analytics product.
Best for: Teams that need highly customized operational dashboards or existing Klips deployments connected to many business data sources.
Marketing Reporting Analytics
From $120/mo (annual billing) Free trial
Overall Score55 /100 Market Signal 38 Call tracking suite with DNI, AI conversation analysis and routing.
Best for: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.
Call Tracking AI features
From $35/mo (annual billing) + usage Free plan
Overall Score55 /100 Market Signal 50 Marketing data hub for collecting, storing and normalizing cross-channel marketing data.
Best for: Marketing and data teams that need a governed source of cross-channel marketing data feeding BI, warehouses, spreadsheets, and AI tools.
Marketing Reporting Analytics
From $300/mo, billed annually
Overall Score53 /100 Market Signal 47 Agency reporting platform with automated dashboards, KPI monitoring, report templates, and marketing data integrations.
Best for: Marketing agencies that want branded recurring reports plus KPI monitoring across a portfolio of client accounts.
Marketing Reporting
Overall Score52 /100 Market Signal 67 Digital market intelligence platform for app, advertising and audience.
Best for: App publishers, investors, advertisers, and market-research teams that need comparative mobile-market and digital performance intelligence.
Competitive Intelligence
Overall Score52 /100 Market Signal 35 Website technology lookup with lead lists, technology change alerts, browser extensions and an MCP server.
Best for: Sales and agency teams prospecting companies by the software their websites run, such as stores on a specific ecommerce platform.
Competitive Intelligence
From $83/mo (annual billing, $990/yr) Free plan
Overall Score52 /100 Market Signal 60 Revenue intelligence platform connecting digital marketing journeys with calls, conversations, and offline outcomes.
Best for: Enterprise marketing and contact-center teams that need to connect advertising spend with phone-driven conversions and revenue.
Call Tracking AI features
Overall Score52 /100 Market Signal 39 Identify the technologies websites are built with.
Best for: Sales, marketing and research teams that need technographic data.
Competitive Intelligence
Overall Score51 /100 Market Signal 48 App store optimization, Apple Ads management and market data platform for mobile apps.
Best for: Mobile app publishers that run both organic store optimization and Apple Ads campaigns from one workspace.
Competitive Intelligence
From $79/mo (annual billing) Free trial
Overall Score51 /100 Market Signal 34 Competitive intelligence for display and native advertising.
Best for: Media buyers and agencies researching competitors' display advertising.
Competitive Intelligence Paid Advertising
Overall Score50 /100 Market Signal 33 Agency reporting platform for PPC dashboards, scheduled reports, portals, and marketing data.
Best for: Digital agencies producing recurring PPC and cross-channel performance reports for multiple clients.
Marketing Reporting
Overall Score50 /100 Market Signal 48 Performance marketing platform combining call distribution, lead management, email automation, and tracking.
Best for: Performance marketing networks and lead-generation businesses that buy, sell, route, and measure calls and web leads.
Call Tracking
Overall Score50 /100 Market Signal 46 Agency reporting platform with client dashboards, automated reports, SEO tools, and marketing data integrations.
Best for: Digital marketing agencies that need repeatable client dashboards and scheduled reports across many marketing channels and accounts.
Marketing Reporting
Overall Score48 /100 Market Signal 47 PPC management suite for automation, optimization and reporting.
Best for: Agencies and in-house PPC teams managing many advertising accounts that need repeatable automation, audits, and budget controls.
Paid Advertising Marketing Reporting