Jotform
Online form builder extended with Tables, e-signatures, approval flows and no-code apps.
Best for: Small and mid-sized teams that collect data, payments and signatures through forms and want approvals and storage in the same account.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
66 tools · page 1 of 2
Online form builder extended with Tables, e-signatures, approval flows and no-code apps.
Best for: Small and mid-sized teams that collect data, payments and signatures through forms and want approvals and storage in the same account.
Ecommerce retention suite pairing loyalty and referral programs with product reviews and UGC.
Best for: Direct-to-consumer brands on Shopify or another major store platform that want loyalty, referrals and product reviews from a single vendor.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
B2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Best for: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Visual chat automation for Instagram, Messenger, WhatsApp and TikTok direct messages.
Best for: Creators and consumer brands with heavy comment and DM volume on Instagram or Messenger who want to turn that engagement into leads.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Runtime control platform for feature flags, experimentation and progressive software releases.
Best for: Engineering and product teams that need controlled feature releases, experimentation and operational kill switches.
Product development platform combining experimentation, feature gates, analytics and session replay.
Best for: Product and engineering teams that want feature delivery and statistically measured experiments on shared data.
Customer engagement platform centered on WhatsApp with shared inbox, campaigns, chatbots, and APIs.
Best for: Businesses using WhatsApp as a primary customer channel that also want campaigns, automation, team routing, and additional messaging channels.
Landing page builder with A/B testing, AI-driven Smart Traffic routing and an MCP server.
Best for: Paid acquisition teams and agencies that build many campaign landing pages and want automated variant routing to lift conversions.
Ecommerce loyalty platform with points, tiers and rewards.
Best for: Ecommerce brands that want loyalty data connected to lifecycle marketing and customer-retention workflows.
Flexible form builder with databases, scheduling and payments.
Best for: Teams using Airtable, Notion, CRMs, or spreadsheets that need forms capable of creating and updating connected records.
Developer APIs for sending SMS, MMS, WhatsApp and RCS messages from your own applications.
Best for: Engineering teams that want to build text and chat messaging into their own product or backend systems.
Document-style form builder with payments, scheduling and calculations.
Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.
Shopify loyalty platform for points, VIP tiers and referrals.
Best for: Shopify merchants that want a storefront-integrated loyalty program with points, tiers, and customer referrals.
Digital experience analytics with session replay and heatmaps.
Best for: Product and CRO teams diagnosing where users struggle.
Push notifications, in-app, SMS and email messaging.
Best for: App and web teams adding push notifications.
Communications platform for developer APIs, email and SMS.
Best for: Product and engineering teams that need programmable messaging channels plus business tools for customer communication.
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Minimal form builder with conditional logic, payments and calculations.
Best for: Individuals and small teams that want fast, flexible forms with logic and payments without a visually heavy form-building interface.
Business texting platform for SMS campaigns, two-way messaging and keywords.
Best for: Small businesses and organizations that need both mass text campaigns and conversational customer texting from one number.
Digital experience platform combining web and feature experimentation with CMS, personalization and commerce.
Best for: Enterprises running a structured testing program across marketing sites and product code, with engineers available for SDK work.
AI customer service platform combining Fin AI Agent, helpdesk and messenger.
Best for: Digital businesses that want AI-first customer support with human handoff and a full service desk behind it.
Shopify retention platform combining loyalty, rewards and referrals.
Best for: Shopify brands that want loyalty, referrals, reviews, and wishlists managed through one retention app.
Referral program builder with templates, tracking and rewards.
Best for: Businesses that want to launch referral campaigns without custom development and connect them to existing CRM workflows.
Popup and form platform with behavioral triggers, autoresponders, analytics, and extensive integrations.
Best for: Businesses that want behavior-triggered website lead capture connected directly to email, CRM, and automation platforms.
Ecommerce referral and affiliate platform with rewards, post-purchase enrollment, tracking, and fraud controls.
Best for: Ecommerce stores that want an automated customer referral or affiliate program tied directly to purchases.
SMS marketing platform with keywords, campaigns and workflows.
Best for: Businesses that want subscriber-growth tools and promotional SMS features such as keywords, coupons, contests, and loyalty programs.
Customer engagement platform for cross-channel messaging.
Best for: Consumer brands running lifecycle messaging at scale.
Referral and ambassador platform with enrollment, sharing and attribution.
Best for: B2B and service companies that need structured referral or ambassador programs with participant portals and CRM connectivity.
Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
WhatsApp commerce platform with campaigns, shared inbox and chatbots.
Best for: Shopify and ecommerce teams using WhatsApp for campaigns, customer support, cart recovery and sales conversations.
Ecommerce CRO platform for popups, onsite personalization and product-page experimentation.
Best for: Ecommerce teams that want onsite personalization and popup campaigns without rebuilding their storefront.
Omnichannel messaging inbox with AI Agents, broadcasts, workflows, and contact management.
Best for: Sales and support teams managing high volumes of customer conversations across WhatsApp and other messaging channels.