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SEM Solutions

All Marketing Software

Search and filter 812 marketing tools by category, price, business type, and features.

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score

Results

Trustpilot logo

Trustpilot

Overall Score86/100
4.2Editor Rating
Market Signal 92

Open review platform where businesses invite, answer and display customer reviews.

Best for: Ecommerce and service businesses that want independent, publicly visible reviews and can invite every customer under Trustpilot's rules.

Top-rated in Review ManagementReputation ManagementEcommerce
From $99 per domain/mo (annual billing, 12-month contract)Free plan
Zoom logo

Zoom

Overall Score84/100
4.8Editor Rating
Market Signal 73

Video meetings platform with webinar add-ons for registration, Q&A, polls and simulive broadcasts.

Best for: Marketing teams that already meet on Zoom and want webinars, simulive replays and CRM-connected attendance data on the same account.

Top-rated in Webinar PlatformsVideo & Webinar MarketingAI features
From $14.16 per user/mo (annual billing)Free plan
HeyGen logo

HeyGen

Overall Score81/100
4.7Editor Rating
Market Signal 70

AI video creation with avatars, translation and interactive agents.

Best for: Marketing, sales, and training teams automating multilingual avatar-led video production.

Top-rated in AI Video ToolsVideo & Webinar MarketingDesignAI features
From $24/mo (annual billing)Free plan
Vimeo logo

Vimeo

Overall Score81/100
4.2Editor Rating
Market Signal 82

Ad-free video hosting with embed privacy controls, live events, webinars and a browser screen recorder.

Best for: Marketing and communications teams that host brand video on their own site and run webinars or live events from the same library.

Top-rated in Video HostingVideo & Webinar Marketing
From $12/mo (annual billing)Free plan
Webex logo

Webex

Overall Score78/100
4.7Editor Rating
Market Signal 63

Cisco collaboration suite combining AI-assisted meetings, webinars, messaging, calling, and whiteboarding.

Best for: Organizations that need enterprise meetings plus webinars, team messaging, calling, and cross-platform collaboration in the same suite.

Video & Webinar MarketingAI features
From $12 per user/mo (annual billing)Free plan
Birdeye logo

Birdeye

Overall Score74/100
3.5Editor Rating
Market Signal 85

Reputation and customer experience platform for multi-location brands, run by three AI coworkers.

Best for: Multi-location brands that want reviews, listings, messaging and surveys handled per location, with AI agents taking on much of the routine work.

Top-rated in Local ReputationReputation ManagementAI features
VEED logo

VEED

Overall Score71/100
3.9Editor Rating
Market Signal 69

Browser video editor with AI avatars, captions and dubbing.

Best for: Marketing, training, and social teams creating branded video without desktop editing software.

Video & Webinar MarketingDesignAI features
From $12 per user/mo (annual billing)Free plan
Synthesia logo

Synthesia

Overall Score71/100
4.3Editor Rating
Market Signal 58

AI video platform for scripted avatars, translation and dubbing.

Best for: Learning, enablement, and communications teams producing multilingual presenter videos at scale.

Video & Webinar MarketingDesignAI features
From $14/mo (annual billing)Free plan
Loom logo

Loom

Overall Score69/100
4.3Editor Rating
Market Signal 57

Screen and camera recording for async video messages.

Best for: Teams replacing meetings with quick recorded walkthroughs.

Video & Webinar MarketingAI features
From $18 per user/moFree plan
WhatConverts logo

WhatConverts

Overall Score69/100
4.3Editor Rating
Market Signal 57

Lead tracking platform attributing calls, forms, chats, and transactions to marketing campaigns.

Best for: Agencies and marketers that need one attribution view across calls, forms, chats, and ecommerce leads.

Top-rated in Call AttributionCall Tracking
From $30/mo + usageFree trial
Streamlabs logo

Streamlabs

Overall Score69/100
3.8Editor Rating
Market Signal 66

Creator streaming suite with multistreaming, dual-format output, overlays, and tipping.

Best for: Livestream creators who want broadcasting, overlays, monetization, guest collaboration, and simultaneous distribution across several streaming platforms.

Video & Webinar Marketing
From $15.75/mo (annual billing)Free plan
InVideo logo

InVideo

Overall Score68/100
4.0Editor Rating
Market Signal 63

Agent-driven video editor with a shared timeline, AI image and video generation, and per-seat credits.

Best for: Creators and marketing teams that want AI agents to handle video edits while they review and refine the cut on a shared timeline.

Video & Webinar MarketingDesignAI features
From $20 per seat/mo (annual billing)Free plan
REVIEWS.io logo

REVIEWS.io

Overall Score68/100
3.8Editor Rating
Market Signal 66

Review platform for collecting company, product and video reviews and displaying social proof.

Best for: Ecommerce brands that want verified review collection tied to orders and reusable onsite review widgets.

Reputation ManagementEcommerce
From $29/moFree trial
CallRail logo

CallRail

Overall Score68/100
3.6Editor Rating
Market Signal 72

Lead attribution platform tracking calls, texts and forms back to the campaigns behind them.

Best for: Advertisers whose leads arrive by phone and form and who need each lead credited to the campaign behind it.

Top-rated in Call AnalyticsCall Tracking
From $50/mo + usage (annual billing)Free trial
GetResponse logo

GetResponse

Overall Score67/100
3.9Editor Rating
Market Signal 62

Email marketing suite with automation, landing pages and webinars.

Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.

Email MarketingMarketing AutomationAI features
From $15.58/mo (annual billing)Free trial
StreamYard logo

StreamYard

Overall Score65/100
4.0Editor Rating
Market Signal 57

Browser live-streaming studio for multistreaming, guest interviews and webinars.

Best for: Creators and marketing teams that want easy branded livestreams and guest interviews across several social destinations.

Video & Webinar Marketing
From $35.99/mo (annual billing)Free plan
Riverside logo

Riverside

Overall Score64/100
4.3Editor Rating
Market Signal 44

Remote recording studio for locally captured video, podcasts and livestreams.

Best for: Podcasters, video teams, and marketers that need high-quality remote recordings plus editing and livestreaming tools.

Video & Webinar MarketingContent MarketingAI features
From $24/mo (annual billing)Free plan
CallTrackingMetrics logo

CallTrackingMetrics

Overall Score63/100
3.6Editor Rating
Market Signal 60

Call tracking and contact-center platform combining attribution, routing, automation, and conversation analytics.

Best for: Agencies and service businesses that need call attribution plus routing and contact-center workflows.

Call Tracking
From $65/mo + usage (annual billing)
Descript logo

Descript

Overall Score62/100
4.2Editor Rating
Market Signal 44

AI video and audio editor that edits like a document.

Best for: Creators and marketers producing video and podcast content.

DesignVideo & Webinar MarketingAI features
From $24 per person/moFree plan
BrightLocal logo

BrightLocal

Overall Score61/100
3.5Editor Rating
Market Signal 59

Local SEO software for citation building, rank tracking, and reporting.

Best for: Agencies and multi-location businesses managing local search visibility.

SEOReputation Management
From $41 per location/moFree trial
Restream logo

Restream

Overall Score60/100
4.0Editor Rating
Market Signal 46

Browser-based live studio for multistreaming, guests, recordings, and audience chat.

Best for: Creators, podcasters and organizations that want to produce one live show and distribute it across multiple channels.

Video & Webinar Marketing
From $16/mo (annual billing)Free plan
Reputation logo

Reputation

Overall Score60/100
3.9Editor Rating
Market Signal 49

Reputation experience platform for reviews, listings and surveys.

Best for: Large multi-location brands that need location-level review, listings, survey, social, and customer-experience management from one platform.

Top-rated in Customer FeedbackReputation Management
From $80 per location/mo
Ringba logo

Ringba

Overall Score59/100
4.0Editor Rating
Market Signal 43

Pay-per-call tracking platform with routing, attribution, real-time bidding, and publisher management.

Best for: Pay-per-call networks, agencies, and performance marketers that route and monetize inbound phone leads.

Call Tracking
From $99/mo + usageFree plan
Survicate logo

Survicate

Overall Score59/100
4.1Editor Rating
Market Signal 41

Survey tool for website, in-app, email and mobile feedback with AI analysis of answers.

Best for: Product and growth teams at software companies collecting in-product and post-signup feedback.

Reputation Management
See pricingFree plan
Vidyard logo

Vidyard

Overall Score59/100
3.7Editor Rating
Market Signal 49

Sales video platform for screen recording, personalized outreach and video hosting.

Best for: Sales teams that use personalized video for prospecting, follow-up, demos, and asynchronous buyer communication.

Video & Webinar MarketingAI features
See pricingFree plan
Convirza logo

Convirza

Overall Score59/100
3.4Editor Rating
Market Signal 58

AI call analytics platform measuring marketing attribution, lead quality, and agent conversation performance.

Best for: Call-driven businesses that want both campaign attribution and automated analysis of sales or service conversations.

Call TrackingAI features
From $29/mo
Wistia logo

Wistia

Overall Score58/100
4.0Editor Rating
Market Signal 40

Business video marketing platform with hosting, customizable players and lead capture.

Best for: Marketing teams that want hosted video tied to lead capture, engagement analytics, and branded website experiences.

Video & Webinar Marketing
From $79/mo (annual billing)Free plan
NiceJob logo

NiceJob

Overall Score57/100
4.1Editor Rating
Market Signal 36

Reputation marketing platform for automated review requests, referrals, social proof, and review-powered websites.

Best for: Local service businesses that want automated review generation and referral marketing triggered by completed customer jobs.

Reputation Management
From $75/moFree trial
Google Meet logo

Google Meet

Overall Score57/100
4.1Editor Rating
Market Signal 36

Google video meetings with Workspace scheduling, recordings, breakout rooms, polls, and captions.

Best for: Google Workspace teams that want video meetings tightly connected to Calendar, Drive, Gmail, and collaborative documents.

Video & Webinar Marketing
From $7 per user/moFree plan
Qualtrics logo

Qualtrics

Overall Score56/100
2.6Editor Rating
Market Signal 72

Enterprise experience management platform for customer, employee and market research programs.

Best for: Large enterprises and public sector bodies running organization-wide customer and employee feedback programs.

Reputation Management
Awario logo

Awario

Overall Score56/100
3.5Editor Rating
Market Signal 49

Social listening platform with Boolean search, influencer discovery, sentiment, and lead monitoring.

Best for: Brands and agencies that need configurable social and web listening queries, competitor tracking, influencer discovery, or social lead monitoring.

Top-rated in Brand MonitoringReputation Management
From $49/moFree trial
Brand24 logo

Brand24

Overall Score55/100
3.4Editor Rating
Market Signal 49

Media monitoring platform for tracking online mentions, sentiment and reach.

Best for: PR, social, and brand teams that need ongoing online mention monitoring with sentiment, source, influencer, and trend analysis.

Reputation ManagementSocial MediaAI features
From $249/moFree trial
Nimbata logo

Nimbata

Overall Score55/100
3.9Editor Rating
Market Signal 38

Call tracking suite with DNI, AI conversation analysis and routing.

Best for: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.

Call TrackingAI features
From $35/mo (annual billing) + usageFree plan
Podium logo

Podium

Overall Score54/100
2.9Editor Rating
Market Signal 60

Local business platform for AI-assisted lead handling, messaging and reviews.

Best for: Local businesses with high lead volume that want customer messaging, reviews, phone, and AI-assisted response workflows tied together.

Reputation ManagementSMS & MessagingAI features
Bunny Stream logo

Bunny Stream

Overall Score54/100
3.8Editor Rating
Market Signal 38

Developer-oriented video streaming platform with encoding, player controls, analytics, and global delivery.

Best for: Developers and online platforms that need hosted video encoding and delivery exposed through APIs and configurable players.

Video & Webinar Marketing
From $1/mo (varies by usage)Free trial
Vyond logo

Vyond

Overall Score54/100
3.6Editor Rating
Market Signal 41

Business video platform mixing animation, AI avatars, text-to-video, recording, and translation.

Best for: Training, internal communications, and marketing teams creating branded business videos without studios.

Video & Webinar MarketingDesignAI features
From $58/mo (annual billing)Free trial