HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
111 tools · page 1 of 4
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Online form builder extended with Tables, e-signatures, approval flows and no-code apps.
Best for: Small and mid-sized teams that collect data, payments and signatures through forms and want approvals and storage in the same account.
Drag-and-drop website builder with built-in SEO tools, tiered ecommerce plans and an app market.
Best for: Small businesses and solo owners who want to build and run a site, store or booking page without hiring a developer.
Open review platform where businesses invite, answer and display customer reviews.
Best for: Ecommerce and service businesses that want independent, publicly visible reviews and can invite every customer under Trustpilot's rules.
Hosted ecommerce platform covering online storefront, checkout, point of sale and multichannel selling.
Best for: Brands and retailers that want a hosted store and checkout, selling online, on social channels and in person from one admin.
No-code automation linking 9,000+ apps through Zaps, Tables, Forms and AI agents.
Best for: Small and mid-sized teams that want to connect SaaS apps without developers, from simple alerts to branching workflows.
Ecommerce retention suite pairing loyalty and referral programs with product reviews and UGC.
Best for: Direct-to-consumer brands on Shopify or another major store platform that want loyalty, referrals and product reviews from a single vendor.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Composable ecommerce platform with multi-storefront, B2B, checkout customization, and marketplace channel tools.
Best for: Growing ecommerce brands and B2B sellers that need multiple storefronts, channel selling, and customizable commerce infrastructure.
Visual scenario builder for branching automations with routers, error handlers and AI agents.
Best for: Operations and marketing teams that build multi-branch automations across many apps and need control over how failures are handled.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
B2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Best for: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Visual chat automation for Instagram, Messenger, WhatsApp and TikTok direct messages.
Best for: Creators and consumer brands with heavy comment and DM volume on Instagram or Messenger who want to turn that engagement into leads.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Template-based website builder with built-in commerce, Email Campaigns add-on and Commerce APIs.
Best for: Creatives and small businesses that want a polished template-based site with a built-in store and branded email from one vendor.
Shopify app for product and store reviews, with 16 widgets and syndication to shopping channels.
Best for: Shopify stores of any size, from new dropshippers to Shopify Plus brands, that need reviews syndicated to Google Shopping.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Node-based workflow automation with AI agent nodes, code steps and a self-hostable Community Edition.
Best for: Technical operations and marketing ops teams that want code-level control over automations and the option to keep workflow data on their own servers.
Enterprise automation platform for integrations, workflows and data orchestration.
Best for: Enterprise IT and operations teams automating cross-application processes with governance, APIs, data flows, and AI agents.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Ecommerce marketing platform mixing email, SMS and web push in prebuilt store automations.
Best for: Online stores on Shopify, WooCommerce, BigCommerce or Wix that want cart recovery and promotions across email, SMS and push from one builder.
Applet-based automation service linking apps, smart home devices and AI assistants through triggers.
Best for: Individuals and small teams that want quick automations between consumer apps, social accounts and smart-home devices without building multi-branch business workflows.
Runtime control platform for feature flags, experimentation and progressive software releases.
Best for: Engineering and product teams that need controlled feature releases, experimentation and operational kill switches.
Product development platform combining experimentation, feature gates, analytics and session replay.
Best for: Product and engineering teams that want feature delivery and statistically measured experiments on shared data.
Review platform for collecting company, product and video reviews and displaying social proof.
Best for: Ecommerce brands that want verified review collection tied to orders and reusable onsite review widgets.
Retail commerce platform combining point of sale, inventory and payments.
Best for: Retailers with physical and online locations that need connected POS, inventory, payments, and multi-store operations.
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
Cloud inventory platform with multichannel orders, warehouses and serial tracking.
Best for: Small and midsize merchants that want inventory and order management connected to ecommerce, shipping, and Zoho applications.
Landing page builder with A/B testing, AI-driven Smart Traffic routing and an MCP server.
Best for: Paid acquisition teams and agencies that build many campaign landing pages and want automated variant routing to lift conversions.
Email marketing suite with automation, landing pages and webinars.
Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Inventory and order-management platform connecting products, warehouses, sales channels, purchasing, and accounting.
Best for: Growing product businesses that sell through multiple channels and need shared inventory, purchasing, warehouse, and order control.
Amazon and Walmart seller suite for product research, keywords and listings.
Best for: Amazon and Walmart sellers that want research, listing optimization, operations, advertising, and profitability tools in one suite.
Flexible form builder with databases, scheduling and payments.
Best for: Teams using Airtable, Notion, CRMs, or spreadsheets that need forms capable of creating and updating connected records.
Subscription billing and revenue platform covering recurring invoicing, pricing, collections, and revenue recognition.
Best for: SaaS and subscription businesses that need flexible billing operations across pricing, collections, revenue, and customer lifecycle changes.
Inventory and order-management system with purchasing, sales and barcode scanning.
Best for: Wholesalers, distributors, manufacturers, and small product businesses that need inventory plus purchasing and fulfillment controls.
Document-style form builder with payments, scheduling and calculations.
Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.