HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
59 tools · page 1 of 2
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Email marketing platform with automation flows, segmentation, landing pages and a marketing CRM.
Best for: Small and growing businesses that want newsletters, automated sequences and audience segmentation from one email-first platform.
Drag-and-drop website builder with built-in SEO tools, tiered ecommerce plans and an app market.
Best for: Small businesses and solo owners who want to build and run a site, store or booking page without hiring a developer.
Open review platform where businesses invite, answer and display customer reviews.
Best for: Ecommerce and service businesses that want independent, publicly visible reviews and can invite every customer under Trustpilot's rules.
Ecommerce retention suite pairing loyalty and referral programs with product reviews and UGC.
Best for: Direct-to-consumer brands on Shopify or another major store platform that want loyalty, referrals and product reviews from a single vendor.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
B2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Best for: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Visual analytics platform for building dashboards, preparing data and sending metric digests.
Best for: Organizations with dedicated analysts who publish dashboards and metrics for a much larger group of business viewers.
Email marketing platform with newsletters, automation and landing pages.
Best for: Creators, small businesses, and lean marketing teams that need straightforward email campaigns, automations, signup pages, and audience growth tools.
Digital analytics platform for product behavior, experimentation, session replay, and customer journey analysis.
Best for: Product, growth, and data teams that need event-based behavioral analysis tied to experiments, replay, and downstream activation.
Privacy-focused, self-hostable web analytics.
Best for: Organizations that need full data ownership or strict privacy/compliance guarantees.
Event analytics platform pairing funnels, retention, cohorts, session replay, and heatmaps for digital products.
Best for: Product, growth, and data teams that need self-serve event analytics with session-level context for web and app experiences.
Shopify app for product and store reviews, with 16 widgets and syndication to shopping channels.
Best for: Shopify stores of any size, from new dropshippers to Shopify Plus brands, that need reviews syndicated to Google Shopping.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Email-design platform with reusable modules, AMP interactivity and testing.
Best for: Email marketing teams that design reusable branded templates before sending them through a separate ESP or marketing platform.
Ecommerce marketing platform mixing email, SMS and web push in prebuilt store automations.
Best for: Online stores on Shopify, WooCommerce, BigCommerce or Wix that want cart recovery and promotions across email, SMS and push from one builder.
Email prospecting platform for finding, verifying, organizing, and contacting professional email addresses by company.
Best for: Sales, recruiting, PR, and link-outreach teams that need professional email discovery, verification, and lightweight campaign sending.
Email delivery platform with an email testing sandbox.
Best for: Developer and product teams sending and testing application email.
Newsletter and publishing network with paid subscriptions, podcasts, video, Notes and subscriber chat.
Best for: Independent writers and podcasters who want to publish free and paid work and grow through Substack's reader network.
Email platform combining campaign design, transactional sending and automation.
Best for: Teams that need marketing campaigns and developer-triggered transactional email in one service.
Transactional email API with validation, deliverability and email testing.
Best for: Developers sending transactional email at scale.
Newsletter platform combining publishing, websites and automations.
Best for: Newsletter publishers, creators, and media brands that want audience growth and monetization tools built into their email platform.
Microsoft business intelligence for semantic models, dashboards and reports.
Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.
Creator email platform with visual automations, recommendations, digital commerce, and newsletter sponsorships.
Best for: Professional creators, authors, coaches, and newsletter operators monetizing an audience through email, products, memberships, or sponsorships.
Cloud inventory platform with multichannel orders, warehouses and serial tracking.
Best for: Small and midsize merchants that want inventory and order management connected to ecommerce, shipping, and Zoho applications.
Amazon and Walmart seller suite for product research, keywords and listings.
Best for: Amazon and Walmart sellers that want research, listing optimization, operations, advertising, and profitability tools in one suite.
Developer email API with React templates, domain management and event webhooks.
Best for: Software teams that want a developer-first API for transactional and product email.
Product-experience platform combining analytics, in-app guidance, feedback and roadmapping context.
Best for: Product and customer-experience teams that want usage analytics and in-app guidance in the same platform.
Digital insights platform with automatic event capture, product analytics, and integrated session replay.
Best for: Product and growth teams that want broad behavioral capture with retrospective event definition and replay tied directly to analytics.
Email validation, list cleaning and deliverability tools.
Best for: Email marketers cleaning lists before sending.
Subscription billing and revenue platform covering recurring invoicing, pricing, collections, and revenue recognition.
Best for: SaaS and subscription businesses that need flexible billing operations across pricing, collections, revenue, and customer lifecycle changes.
Email and SMS platform with visual automation, ecommerce messaging and audience capture.
Best for: Small businesses and ecommerce teams that want email, SMS and behavioral automation in a single web app.
Digital experience analytics with session replay and heatmaps.
Best for: Product and CRO teams diagnosing where users struggle.
Free, open-source WordPress plugin that adds a store, checkout and extension marketplace to a site.
Best for: Businesses already running WordPress that want full control over their store, hosting and choice of payment gateway.
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.