HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
72 tools · page 1 of 2
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Online form builder extended with Tables, e-signatures, approval flows and no-code apps.
Best for: Small and mid-sized teams that collect data, payments and signatures through forms and want approvals and storage in the same account.
No-code automation linking 9,000+ apps through Zaps, Tables, Forms and AI agents.
Best for: Small and mid-sized teams that want to connect SaaS apps without developers, from simple alerts to branching workflows.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Visual scenario builder for branching automations with routers, error handlers and AI agents.
Best for: Operations and marketing teams that build multi-branch automations across many apps and need control over how failures are handled.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
B2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Best for: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Visual chat automation for Instagram, Messenger, WhatsApp and TikTok direct messages.
Best for: Creators and consumer brands with heavy comment and DM volume on Instagram or Messenger who want to turn that engagement into leads.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Node-based workflow automation with AI agent nodes, code steps and a self-hostable Community Edition.
Best for: Technical operations and marketing ops teams that want code-level control over automations and the option to keep workflow data on their own servers.
Enterprise automation platform for integrations, workflows and data orchestration.
Best for: Enterprise IT and operations teams automating cross-application processes with governance, APIs, data flows, and AI agents.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Applet-based automation service linking apps, smart home devices and AI assistants through triggers.
Best for: Individuals and small teams that want quick automations between consumer apps, social accounts and smart-home devices without building multi-branch business workflows.
Runtime control platform for feature flags, experimentation and progressive software releases.
Best for: Engineering and product teams that need controlled feature releases, experimentation and operational kill switches.
Product development platform combining experimentation, feature gates, analytics and session replay.
Best for: Product and engineering teams that want feature delivery and statistically measured experiments on shared data.
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
Customer engagement platform centered on WhatsApp with shared inbox, campaigns, chatbots, and APIs.
Best for: Businesses using WhatsApp as a primary customer channel that also want campaigns, automation, team routing, and additional messaging channels.
Landing page builder with A/B testing, AI-driven Smart Traffic routing and an MCP server.
Best for: Paid acquisition teams and agencies that build many campaign landing pages and want automated variant routing to lift conversions.
Email marketing suite with automation, landing pages and webinars.
Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Flexible form builder with databases, scheduling and payments.
Best for: Teams using Airtable, Notion, CRMs, or spreadsheets that need forms capable of creating and updating connected records.
Developer APIs for sending SMS, MMS, WhatsApp and RCS messages from your own applications.
Best for: Engineering teams that want to build text and chat messaging into their own product or backend systems.
Document-style form builder with payments, scheduling and calculations.
Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.
Digital experience analytics with session replay and heatmaps.
Best for: Product and CRO teams diagnosing where users struggle.
Push notifications, in-app, SMS and email messaging.
Best for: App and web teams adding push notifications.
Communications platform for developer APIs, email and SMS.
Best for: Product and engineering teams that need programmable messaging channels plus business tools for customer communication.
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Minimal form builder with conditional logic, payments and calculations.
Best for: Individuals and small teams that want fast, flexible forms with logic and payments without a visually heavy form-building interface.
Business texting platform for SMS campaigns, two-way messaging and keywords.
Best for: Small businesses and organizations that need both mass text campaigns and conversational customer texting from one number.
AI agent builder for companies, with central IT governance, MCP connectors and reusable Skills.
Best for: Mid-size and enterprise companies that want non-technical staff building agents while IT keeps control of access and spend.
No-code integration and automation between apps.
Best for: Small businesses automating app-to-app workflows on a budget.
Digital experience platform combining web and feature experimentation with CMS, personalization and commerce.
Best for: Enterprises running a structured testing program across marketing sites and product code, with engineers available for SDK work.
AI teammate that triages email, takes meeting notes and runs scheduled routines across work apps.
Best for: Small teams and busy professionals who want an assistant to run email, meeting follow-ups and routine reporting from Slack or iMessage.
AI customer service platform combining Fin AI Agent, helpdesk and messenger.
Best for: Digital businesses that want AI-first customer support with human handoff and a full service desk behind it.
Popup and form platform with behavioral triggers, autoresponders, analytics, and extensive integrations.
Best for: Businesses that want behavior-triggered website lead capture connected directly to email, CRM, and automation platforms.
SMS marketing platform with keywords, campaigns and workflows.
Best for: Businesses that want subscriber-growth tools and promotional SMS features such as keywords, coupons, contests, and loyalty programs.