HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
44 tools · page 1 of 2
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
No-code automation linking 9,000+ apps through Zaps, Tables, Forms and AI agents.
Best for: Small and mid-sized teams that want to connect SaaS apps without developers, from simple alerts to branching workflows.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Visual scenario builder for branching automations with routers, error handlers and AI agents.
Best for: Operations and marketing teams that build multi-branch automations across many apps and need control over how failures are handled.
B2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Best for: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Visual chat automation for Instagram, Messenger, WhatsApp and TikTok direct messages.
Best for: Creators and consumer brands with heavy comment and DM volume on Instagram or Messenger who want to turn that engagement into leads.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Node-based workflow automation with AI agent nodes, code steps and a self-hostable Community Edition.
Best for: Technical operations and marketing ops teams that want code-level control over automations and the option to keep workflow data on their own servers.
Enterprise automation platform for integrations, workflows and data orchestration.
Best for: Enterprise IT and operations teams automating cross-application processes with governance, APIs, data flows, and AI agents.
Applet-based automation service linking apps, smart home devices and AI assistants through triggers.
Best for: Individuals and small teams that want quick automations between consumer apps, social accounts and smart-home devices without building multi-branch business workflows.
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
Customer engagement platform centered on WhatsApp with shared inbox, campaigns, chatbots, and APIs.
Best for: Businesses using WhatsApp as a primary customer channel that also want campaigns, automation, team routing, and additional messaging channels.
Email marketing suite with automation, landing pages and webinars.
Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Developer APIs for sending SMS, MMS, WhatsApp and RCS messages from your own applications.
Best for: Engineering teams that want to build text and chat messaging into their own product or backend systems.
Push notifications, in-app, SMS and email messaging.
Best for: App and web teams adding push notifications.
Communications platform for developer APIs, email and SMS.
Best for: Product and engineering teams that need programmable messaging channels plus business tools for customer communication.
Business texting platform for SMS campaigns, two-way messaging and keywords.
Best for: Small businesses and organizations that need both mass text campaigns and conversational customer texting from one number.
AI agent builder for companies, with central IT governance, MCP connectors and reusable Skills.
Best for: Mid-size and enterprise companies that want non-technical staff building agents while IT keeps control of access and spend.
No-code integration and automation between apps.
Best for: Small businesses automating app-to-app workflows on a budget.
AI teammate that triages email, takes meeting notes and runs scheduled routines across work apps.
Best for: Small teams and busy professionals who want an assistant to run email, meeting follow-ups and routine reporting from Slack or iMessage.
AI customer service platform combining Fin AI Agent, helpdesk and messenger.
Best for: Digital businesses that want AI-first customer support with human handoff and a full service desk behind it.
SMS marketing platform with keywords, campaigns and workflows.
Best for: Businesses that want subscriber-growth tools and promotional SMS features such as keywords, coupons, contests, and loyalty programs.
Customer engagement platform for cross-channel messaging.
Best for: Consumer brands running lifecycle messaging at scale.
WhatsApp commerce platform with campaigns, shared inbox and chatbots.
Best for: Shopify and ecommerce teams using WhatsApp for campaigns, customer support, cart recovery and sales conversations.
Omnichannel messaging inbox with AI Agents, broadcasts, workflows, and contact management.
Best for: Sales and support teams managing high volumes of customer conversations across WhatsApp and other messaging channels.
Small-business CRM connecting lead capture, sales pipelines, follow-up, invoices, and automation.
Best for: Small service businesses that want CRM, follow-up automation, scheduling, and payments together.
Customer engagement platform combining behavioral analytics, segmentation, campaigns, and personalization.
Best for: Consumer app and digital-product teams using behavioral data to drive lifecycle messaging and retention campaigns.
No-code automation platform emphasizing ready-made app workflows and one-click integration setup.
Best for: Small businesses and operations teams that want quick no-code automations using prebuilt recipes instead of building every workflow from scratch.
Local business platform for AI-assisted lead handling, messaging and reviews.
Best for: Local businesses with high lead volume that want customer messaging, reviews, phone, and AI-assisted response workflows tied together.
Commerce messaging platform for personalized SMS, email and subscriber growth.
Best for: Consumer and ecommerce brands that want behavior-driven SMS and email programs tied closely to storefront and customer data.
CRM and automation platform combining customer data, campaigns, payments and web experiences.
Best for: Growing small businesses that want CRM, marketing automation, payments and membership experiences connected to one customer record.
Salesforce B2B automation for lead capture, nurture and scoring.
Best for: B2B organizations already using Salesforce CRM and needing marketing-to-sales lead qualification.
Business text messaging service for bulk SMS, two-way conversations and email-to-SMS.
Best for: Businesses that need straightforward bulk or transactional SMS alongside a browser inbox and programmable messaging API.
Messaging platform for behavior-triggered email, push and SMS.
Best for: Product-led and lifecycle marketing teams that need event-triggered customer messaging tied closely to product and behavioral data.
Cross-channel customer engagement platform with analytics, personalization, journeys, and Merlin AI.
Best for: Consumer brands and apps coordinating personalized lifecycle campaigns across several messaging and digital channels.
Customer data and marketing automation platform joining journeys, analytics, email, SMS, and audience profiles.
Best for: SaaS and digital businesses that want lifecycle automation, customer data, and reporting tied together around behavior-based journeys.