HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
126 tools · page 1 of 4
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Email marketing platform with automation flows, segmentation, landing pages and a marketing CRM.
Best for: Small and growing businesses that want newsletters, automated sequences and audience segmentation from one email-first platform.
Drag-and-drop website builder with built-in SEO tools, tiered ecommerce plans and an app market.
Best for: Small businesses and solo owners who want to build and run a site, store or booking page without hiring a developer.
Open review platform where businesses invite, answer and display customer reviews.
Best for: Ecommerce and service businesses that want independent, publicly visible reviews and can invite every customer under Trustpilot's rules.
Hosted ecommerce platform covering online storefront, checkout, point of sale and multichannel selling.
Best for: Brands and retailers that want a hosted store and checkout, selling online, on social channels and in person from one admin.
No-code automation linking 9,000+ apps through Zaps, Tables, Forms and AI agents.
Best for: Small and mid-sized teams that want to connect SaaS apps without developers, from simple alerts to branching workflows.
Ecommerce retention suite pairing loyalty and referral programs with product reviews and UGC.
Best for: Direct-to-consumer brands on Shopify or another major store platform that want loyalty, referrals and product reviews from a single vendor.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Composable ecommerce platform with multi-storefront, B2B, checkout customization, and marketplace channel tools.
Best for: Growing ecommerce brands and B2B sellers that need multiple storefronts, channel selling, and customizable commerce infrastructure.
Visual scenario builder for branching automations with routers, error handlers and AI agents.
Best for: Operations and marketing teams that build multi-branch automations across many apps and need control over how failures are handled.
B2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Best for: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Visual chat automation for Instagram, Messenger, WhatsApp and TikTok direct messages.
Best for: Creators and consumer brands with heavy comment and DM volume on Instagram or Messenger who want to turn that engagement into leads.
Template-based website builder with built-in commerce, Email Campaigns add-on and Commerce APIs.
Best for: Creatives and small businesses that want a polished template-based site with a built-in store and branded email from one vendor.
Email marketing platform with newsletters, automation and landing pages.
Best for: Creators, small businesses, and lean marketing teams that need straightforward email campaigns, automations, signup pages, and audience growth tools.
Shopify app for product and store reviews, with 16 widgets and syndication to shopping channels.
Best for: Shopify stores of any size, from new dropshippers to Shopify Plus brands, that need reviews syndicated to Google Shopping.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Small-business email marketing with event ticketing, SMS and Shopify automations.
Best for: Small businesses that send regular newsletters and also need event registration or simple Shopify email automations.
Node-based workflow automation with AI agent nodes, code steps and a self-hostable Community Edition.
Best for: Technical operations and marketing ops teams that want code-level control over automations and the option to keep workflow data on their own servers.
Enterprise automation platform for integrations, workflows and data orchestration.
Best for: Enterprise IT and operations teams automating cross-application processes with governance, APIs, data flows, and AI agents.
Email-design platform with reusable modules, AMP interactivity and testing.
Best for: Email marketing teams that design reusable branded templates before sending them through a separate ESP or marketing platform.
Ecommerce marketing platform mixing email, SMS and web push in prebuilt store automations.
Best for: Online stores on Shopify, WooCommerce, BigCommerce or Wix that want cart recovery and promotions across email, SMS and push from one builder.
Email prospecting platform for finding, verifying, organizing, and contacting professional email addresses by company.
Best for: Sales, recruiting, PR, and link-outreach teams that need professional email discovery, verification, and lightweight campaign sending.
Applet-based automation service linking apps, smart home devices and AI assistants through triggers.
Best for: Individuals and small teams that want quick automations between consumer apps, social accounts and smart-home devices without building multi-branch business workflows.
Email delivery platform with an email testing sandbox.
Best for: Developer and product teams sending and testing application email.
Newsletter and publishing network with paid subscriptions, podcasts, video, Notes and subscriber chat.
Best for: Independent writers and podcasters who want to publish free and paid work and grow through Substack's reader network.
Email platform combining campaign design, transactional sending and automation.
Best for: Teams that need marketing campaigns and developer-triggered transactional email in one service.
Transactional email API with validation, deliverability and email testing.
Best for: Developers sending transactional email at scale.
Review platform for collecting company, product and video reviews and displaying social proof.
Best for: Ecommerce brands that want verified review collection tied to orders and reusable onsite review widgets.
Retail commerce platform combining point of sale, inventory and payments.
Best for: Retailers with physical and online locations that need connected POS, inventory, payments, and multi-store operations.
Newsletter platform combining publishing, websites and automations.
Best for: Newsletter publishers, creators, and media brands that want audience growth and monetization tools built into their email platform.
Creator email platform with visual automations, recommendations, digital commerce, and newsletter sponsorships.
Best for: Professional creators, authors, coaches, and newsletter operators monetizing an audience through email, products, memberships, or sponsorships.
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
Twilio email delivery platform for transactional API sending and marketing campaigns.
Best for: Developers and growth teams that need programmable transactional email plus optional marketing campaign tools.
Cloud inventory platform with multichannel orders, warehouses and serial tracking.
Best for: Small and midsize merchants that want inventory and order management connected to ecommerce, shipping, and Zoho applications.
Email marketing suite with automation, landing pages and webinars.
Best for: Small businesses, creators, and ecommerce teams that want email automation plus landing pages, webinars, or paid content tools.
Inventory and order-management platform connecting products, warehouses, sales channels, purchasing, and accounting.
Best for: Growing product businesses that sell through multiple channels and need shared inventory, purchasing, warehouse, and order control.