Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
170 tools · page 2 of 5
Free, open-source WordPress plugin that adds a store, checkout and extension marketplace to a site.
Best for: Businesses already running WordPress that want full control over their store, hosting and choice of payment gateway.
AI sales engagement platform for multichannel outreach across email, LinkedIn, calls, and messaging.
Best for: Outbound sales teams that want lead data and automated multichannel prospecting in the same campaign workspace.
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Established SEO suite built around Domain Authority.
Best for: Teams that want a straightforward SEO toolset with an approachable interface.
Business analytics platform for dashboards, scorecards and goals.
Best for: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.
WordPress SEO plugin with content analysis, schema and rank tracking.
Best for: WordPress publishers and ecommerce sites that want technical SEO and content optimization inside the CMS.
SEO platform pairing ZIP-level rank tracking with AI search visibility monitoring.
Best for: Agencies and in-house SEO teams tracking local rankings and AI answer visibility across several sites.
WordPress SEO suite with universal metadata editing, schema and sitemaps.
Best for: WordPress site owners and agencies that want SEO controls available directly inside their preferred page builder.
Cloud-based website speed service combining caching, code optimization, images, and built-in CDN.
Best for: Site owners and agencies that want cloud-delivered performance optimization covering caching, media, code, and CDN delivery.
Sales engagement platform combining email finding, verification and prospecting.
Best for: Small sales and lead-generation teams that want prospect data, email deliverability tools, campaigns, and lightweight CRM in one product.
Desktop SEO software suite: rank tracking, site audit, and link building.
Best for: Teams wanting desktop SEO software on an annual licence as an alternative to cloud SEO suites.
Desktop crawler for technical SEO audits, with a 500-URL free version and yearly licence.
Best for: Technical SEO specialists and agencies that need detailed, configurable crawls of sites of any size on their own hardware.
Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.
Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.
Local SEO software for citation building, rank tracking, and reporting.
Best for: Agencies and multi-location businesses managing local search visibility.
WordPress ecommerce plugin built specifically for digital files, subscriptions, licensing, and secure delivery.
Best for: Creators and software businesses selling downloads, licenses, subscriptions, courses, or other digitally delivered products through WordPress.
AI analytics and attribution platform for ecommerce brands.
Best for: Direct-to-consumer ecommerce brands measuring paid marketing performance.
Gutenberg-oriented WordPress theme with advanced headers, dynamic content, hooks, and WooCommerce extensions.
Best for: WordPress site builders who want a block-editor-friendly theme with conditional templates and deeper WooCommerce customization.
Google Analytics WordPress plugin with ecommerce, form and Search Console reporting.
Best for: WordPress publishers, stores, and service businesses that want Google Analytics reporting and event tracking without custom tagging.
WordPress page builder for agencies with responsive editing, reusable templates, and theme-layout control.
Best for: WordPress freelancers and agencies building client sites that need reusable layouts and controlled editing workflows.
WordPress security plugin with endpoint firewall, malware scanning, login protection, and vulnerability intelligence.
Best for: WordPress site owners and agencies that want firewall, malware scanning, login security, and multi-site security management.
Popup and form platform with behavioral triggers, autoresponders, analytics, and extensive integrations.
Best for: Businesses that want behavior-triggered website lead capture connected directly to email, CRM, and automation platforms.
Lightweight privacy-first web analytics with simple traffic reports, goals, funnels, and Search Console data.
Best for: Site owners and teams that want simple privacy-oriented web analytics without the complexity of a broader marketing analytics suite.
SEO monitoring with real-time technical issue alerts.
Best for: Teams wanting always-on monitoring and alerts, not periodic manual audits.
B2B lead generation platform for identifying website visitors and acting on account intent.
Best for: B2B marketing and sales teams that want to identify visiting companies and combine website intent with account and contact research.
Affiliate link-management suite with product displays, monetization discovery, Brand Deals, and storefront pages.
Best for: Content publishers and affiliate marketers managing product links and monetized displays across WordPress posts and social profiles.
Website visitor identification that reveals U.S. contacts and routes profiles into sales tools.
Best for: B2B sales teams focused on U.S. website traffic that want named visitor profiles sent directly into CRM and outreach workflows.
Open-source privacy analytics with funnels, session replay and heatmaps.
Best for: Teams wanting privacy-first analytics they can run in Umami Cloud or self-host while retaining detailed behavioral and conversion reporting.
AI sales intelligence platform for prospect search, contact data and enrichment.
Best for: Sales teams that want high-volume contact discovery and enrichment connected directly to CRM and engagement systems.
SEO and PPC research platform covering keywords, rankings, backlinks and audits.
Best for: Teams wanting Semrush/Ahrefs-style breadth without the top-tier price.
Microsoft webmaster console for Bing indexing, search diagnostics and URLs.
Best for: SEO teams that want direct diagnostics and search-performance data for Bing visibility.
Funnel builder for lead capture and ecommerce popups, forms and quizzes.
Best for: Ecommerce and B2B marketers capturing leads on-site.
SEO research suite for keywords, audits and backlinks.
Best for: Freelancers and small marketing teams needing straightforward SEO research and rank monitoring.
Approachable, budget-friendly SEO toolset built around KWFinder.
Best for: Solo marketers and small teams who want simple keyword research without a steep learning curve.
WordPress theme and visual builder with reusable layouts, Theme Builder, and built-in split testing.
Best for: WordPress designers and agencies that want one visual system for page layouts and site-wide theme templates.
WordPress performance plugin for page caching, CSS and JavaScript optimization, lazy loading, and database cleanup.
Best for: WordPress site owners that want caching and Core Web Vitals optimizations without manually configuring multiple performance plugins.
Content optimization platform with a live Content Score editor, Content Audit and AI Tracker.
Best for: Content and SEO teams that publish articles at volume and want each draft scored against current search results before it goes live.