HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
27 tools
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Email marketing platform with automation flows, segmentation, landing pages and a marketing CRM.
Best for: Small and growing businesses that want newsletters, automated sequences and audience segmentation from one email-first platform.
Configurable sales CRM with forecasting, pipeline inspection and Agentforce across six editions.
Best for: Sales organizations with defined stages, approvals and forecast reviews that need a CRM they can configure and extend as their process grows.
Configurable CRM with Blueprint process rules, Canvas layouts and a free three-user edition.
Best for: Sales teams with a defined multi-step deal process who want the CRM to enforce each stage and adapt layouts per role.
Survey platform with advanced logic, AI analysis and a built-in global respondent panel.
Best for: Research and customer experience teams that need detailed survey logic plus targeted respondents for market studies.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Online form and survey builder with conditional logic, payments and quizzes.
Best for: Small businesses, educators, and teams that need quickly built forms or surveys with logic, payments, scoring, or order collection.
Microsoft business intelligence for semantic models, dashboards and reports.
Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
Digital experience analytics combining session replay, product analytics and frontend error diagnosis.
Best for: Product and engineering teams that need user-behavior evidence connected to frontend errors and performance data.
Product-experience platform combining analytics, in-app guidance, feedback and roadmapping context.
Best for: Product and customer-experience teams that want usage analytics and in-app guidance in the same platform.
B2B contact and company database with intent signals, website visitor identification and engagement tools.
Best for: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.
Interactive content builder for quizzes, calculators and surveys.
Best for: Marketing teams that use quizzes, calculators, assessments, or multi-step forms to qualify leads and personalize conversion paths.
Digital experience analytics with session replay and heatmaps.
Best for: Product and CRO teams diagnosing where users struggle.
AI sales engagement platform for multichannel outreach across email, LinkedIn, calls, and messaging.
Best for: Outbound sales teams that want lead data and automated multichannel prospecting in the same campaign workspace.
Behavior analytics with session recordings, heatmaps, smart events, and Copilot summaries.
Best for: Website teams that need visual behavior data to investigate UX friction and conversion issues.
Business analytics platform for dashboards, scorecards and goals.
Best for: Agencies and business teams that want executive scorecards and KPI monitoring across marketing, sales, finance, and operations data.
Google's event-based analytics for websites and apps, with a paid Analytics 360 edition.
Best for: Businesses of any size that want web and app measurement tied directly to Google Ads, Search Console and BigQuery.
AI analytics and attribution platform for ecommerce brands.
Best for: Direct-to-consumer ecommerce brands measuring paid marketing performance.
AI sales intelligence platform for prospect search, contact data and enrichment.
Best for: Sales teams that want high-volume contact discovery and enrichment connected directly to CRM and engagement systems.
Agentic revenue platform for prospecting, deal management, coaching and forecasting workflows.
Best for: Revenue teams that need prospecting sequences, deal workflows and forecasting tied to CRM activity.
B2B attribution and marketing analytics platform.
Best for: B2B marketers attributing pipeline to campaigns.
AI-assisted sales CRM with pipelines, sequences, multichannel engagement and Freddy insights.
Best for: Sales teams that want CRM, sales sequences and multichannel outreach inside the same Freshworks product.
Sales CRM with Copilot, predictive scoring, conversation intelligence, and Microsoft integrations.
Best for: Sales organizations invested in Microsoft 365 and needing AI-assisted CRM workflows.
Revenue AI system that turns customer conversations into deal, forecast and coaching signals.
Best for: B2B sales organizations that want call intelligence connected to pipeline inspection, forecasting and coaching.
B2B revenue data platform with multi-touch attribution.
Best for: B2B marketing and revenue teams measuring the full buyer journey.