HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
100 tools · page 1 of 3
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Email marketing platform with automation flows, segmentation, landing pages and a marketing CRM.
Best for: Small and growing businesses that want newsletters, automated sequences and audience segmentation from one email-first platform.
Online form builder extended with Tables, e-signatures, approval flows and no-code apps.
Best for: Small and mid-sized teams that collect data, payments and signatures through forms and want approvals and storage in the same account.
Configurable sales CRM with forecasting, pipeline inspection and Agentforce across six editions.
Best for: Sales organizations with defined stages, approvals and forecast reviews that need a CRM they can configure and extend as their process grows.
Configurable CRM with Blueprint process rules, Canvas layouts and a free three-user edition.
Best for: Sales teams with a defined multi-step deal process who want the CRM to enforce each stage and adapt layouts per role.
Scheduling automation platform with routing, team scheduling and workflows.
Best for: Sales, recruiting, customer-success, and professional-services teams that need self-serve scheduling tied to calendars and qualification rules.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
Survey platform with advanced logic, AI analysis and a built-in global respondent panel.
Best for: Research and customer experience teams that need detailed survey logic plus targeted respondents for market studies.
B2B contact database with prospecting, enrichment, email sequences and calling in one workspace.
Best for: Startups and small sales teams that want prospect data, outreach sequences and calling in a single tool.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Visual analytics platform for building dashboards, preparing data and sending metric digests.
Best for: Organizations with dedicated analysts who publish dashboards and metrics for a much larger group of business viewers.
Digital analytics platform for product behavior, experimentation, session replay, and customer journey analysis.
Best for: Product, growth, and data teams that need event-based behavioral analysis tied to experiments, replay, and downstream activation.
Privacy-focused, self-hostable web analytics.
Best for: Organizations that need full data ownership or strict privacy/compliance guarantees.
Event analytics platform pairing funnels, retention, cohorts, session replay, and heatmaps for digital products.
Best for: Product, growth, and data teams that need self-serve event analytics with session-level context for web and app experiences.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Scheduling platform with workflows, routing forms, team events and developer APIs.
Best for: Teams and developers that want flexible scheduling they can customize or embed inside another product.
Online form and survey builder with conditional logic, payments and quizzes.
Best for: Small businesses, educators, and teams that need quickly built forms or surveys with logic, payments, scoring, or order collection.
Document automation platform for proposals, quotes and contracts.
Best for: Sales and revenue teams that want proposals, quotes, approvals, signatures, and payments connected to CRM data.
Web editor for animated presentations, gamified quizzes and interactive learning content.
Best for: Teachers, instructional designers and corporate trainers producing interactive lessons and courses.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
WordPress form builder with drag-and-drop editing, payments and surveys.
Best for: WordPress users that need easy form creation with optional payments, surveys, and marketing integrations.
ConvertSite, the successor to ConvertCalculator, builds quoting pages and product configurators.
Best for: Service and product businesses that want visitors to get an instant quote before talking to sales.
Microsoft business intelligence for semantic models, dashboards and reports.
Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.
Creator email platform with visual automations, recommendations, digital commerce, and newsletter sponsorships.
Best for: Professional creators, authors, coaches, and newsletter operators monetizing an audience through email, products, memberships, or sponsorships.
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
Scheduling tool with recipient overlays, ranked availability, team links, and personalized booking pages.
Best for: Consultants, founders, and small teams that want a more recipient-friendly scheduling experience with flexible team options.
Digital experience analytics combining session replay, product analytics and frontend error diagnosis.
Best for: Product and engineering teams that need user-behavior evidence connected to frontend errors and performance data.
B2B sales intelligence platform for contact discovery, buyer signals and enrichment.
Best for: Sales teams that need contact details and company intelligence directly inside prospecting and CRM workflows.
Product-experience platform combining analytics, in-app guidance, feedback and roadmapping context.
Best for: Product and customer-experience teams that want usage analytics and in-app guidance in the same platform.
Digital insights platform with automatic event capture, product analytics, and integrated session replay.
Best for: Product and growth teams that want broad behavioral capture with retrospective event definition and replay tied directly to analytics.
B2B contact and company database with intent signals, website visitor identification and engagement tools.
Best for: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.
Flexible form builder with databases, scheduling and payments.
Best for: Teams using Airtable, Notion, CRMs, or spreadsheets that need forms capable of creating and updating connected records.
Appointment scheduling system with intake forms, payments and classes.
Best for: Service businesses, wellness providers, consultants, and instructors that need client booking plus forms, payments, and recurring appointments.
Sales CRM built around visual deal pipelines, with prospecting and document tools by plan.
Best for: Small and midsize sales teams that run deals through defined pipeline stages and want automation and prospecting tools inside the CRM.
Document-style form builder with payments, scheduling and calculations.
Best for: Small businesses and teams that need branded forms combining content, payments, calculations, bookings, or post-submission automation.
Interactive content builder for quizzes, calculators and surveys.
Best for: Marketing teams that use quizzes, calculators, assessments, or multi-step forms to qualify leads and personalize conversion paths.