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SEM Solutions

All Marketing Software

Search and filter 812 marketing tools by category, price, business type, and features.

Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score

Results

RocketReach logo

RocketReach

Overall Score78/100
3.8Editor Rating
Market Signal 86

Contact lookup platform for verified emails and direct dials, with intent signals and automated lists.

Best for: Sales and recruiting teams that need verified emails and phone numbers delivered into a CRM, ATS or sales engagement tool.

Top-rated in Lead DatabasesLead GenerationData & Enrichment
From $33/mo (annual billing)Free plan
Crunchbase logo

Crunchbase

Overall Score77/100
4.0Editor Rating
Market Signal 81

Private-company database with funding records, growth and heat scores, and predictive signals for prospecting.

Best for: Sales and investment teams that pick targets by funding activity and growth signals on private companies.

Lead Generation
From $49/mo (annual billing)Free plan
Clay logo

Clay

Overall Score77/100
4.3Editor Rating
Market Signal 71

Go-to-market data workspace combining enrichment, web research, AI agents, and outbound workflows.

Best for: Growth and sales operations teams building custom prospecting, enrichment, scoring, and outbound data workflows.

Data & EnrichmentLead GenerationAI features
From $167/moFree plan
Apollo.io logo

Apollo.io

Overall Score77/100
4.5Editor Rating
Market Signal 66

B2B contact database with prospecting, enrichment, email sequences and calling in one workspace.

Best for: Startups and small sales teams that want prospect data, outreach sequences and calling in a single tool.

Top-rated in Sales IntelligenceLead GenerationData & Enrichment
From $49 per seat/mo (annual billing)Free plan
Hunter logo

Hunter

Overall Score70/100
4.2Editor Rating
Market Signal 61

Email prospecting platform for finding, verifying, organizing, and contacting professional email addresses by company.

Best for: Sales, recruiting, PR, and link-outreach teams that need professional email discovery, verification, and lightweight campaign sending.

Top-rated in Cold EmailLead GenerationEmail Marketing
From $34/mo (annual billing)Free plan
WhatConverts logo

WhatConverts

Overall Score69/100
4.3Editor Rating
Market Signal 57

Lead tracking platform attributing calls, forms, chats, and transactions to marketing campaigns.

Best for: Agencies and marketers that need one attribution view across calls, forms, chats, and ecommerce leads.

Top-rated in Call AttributionCall Tracking
From $30/mo + usageFree trial
CallRail logo

CallRail

Overall Score68/100
3.6Editor Rating
Market Signal 72

Lead attribution platform tracking calls, texts and forms back to the campaigns behind them.

Best for: Advertisers whose leads arrive by phone and form and who need each lead credited to the campaign behind it.

Top-rated in Call AnalyticsCall Tracking
From $50/mo + usage (annual billing)Free trial
Lusha logo

Lusha

Overall Score66/100
4.3Editor Rating
Market Signal 50

B2B sales intelligence platform for contact discovery, buyer signals and enrichment.

Best for: Sales teams that need contact details and company intelligence directly inside prospecting and CRM workflows.

Lead GenerationData & Enrichment
From $37.45/mo (annual billing)Free plan
ZoomInfo logo

ZoomInfo

Overall Score66/100
3.1Editor Rating
Market Signal 78

B2B contact and company database with intent signals, website visitor identification and engagement tools.

Best for: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.

Top-rated in Website Visitor IdentificationCompetitive IntelligenceLead GenerationAI features
Custom pricingFree trial
Tidio logo

Tidio

Overall Score65/100
4.3Editor Rating
Market Signal 49

Customer service platform combining live chat, Lyro AI Agent, chatbots, and ecommerce helpdesk tools.

Best for: Small ecommerce and online businesses that want live chat plus an AI agent for repetitive support questions.

Top-rated in Lead CaptureCustomer SupportAI MarketingAI features
From $24.17/moFree plan
Lemlist logo

Lemlist

Overall Score64/100
3.7Editor Rating
Market Signal 62

AI sales engagement platform for multichannel outreach across email, LinkedIn, calls, and messaging.

Best for: Outbound sales teams that want lead data and automated multichannel prospecting in the same campaign workspace.

Lead GenerationEmail MarketingAI features
From $55/moFree trial
CallTrackingMetrics logo

CallTrackingMetrics

Overall Score63/100
3.6Editor Rating
Market Signal 60

Call tracking and contact-center platform combining attribution, routing, automation, and conversation analytics.

Best for: Agencies and service businesses that need call attribution plus routing and contact-center workflows.

Call Tracking
From $65/mo + usage (annual billing)
Snov.io logo

Snov.io

Overall Score62/100
3.9Editor Rating
Market Signal 53

Sales engagement platform combining email finding, verification and prospecting.

Best for: Small sales and lead-generation teams that want prospect data, email deliverability tools, campaigns, and lightweight CRM in one product.

Lead GenerationEmail Marketing
From $29.25/mo (annual billing), unlimited team seatsFree plan
Poptin logo

Poptin

Overall Score60/100
4.6Editor Rating
Market Signal 30

Popup and form platform with behavioral triggers, autoresponders, analytics, and extensive integrations.

Best for: Businesses that want behavior-triggered website lead capture connected directly to email, CRM, and automation platforms.

CROLead Generation
From $20/mo (annual billing)Free plan
Leadfeeder logo

Leadfeeder

Overall Score59/100
3.9Editor Rating
Market Signal 47

B2B lead generation platform for identifying website visitors and acting on account intent.

Best for: B2B marketing and sales teams that want to identify visiting companies and combine website intent with account and contact research.

Lead Generation
See pricingFree plan
Ringba logo

Ringba

Overall Score59/100
4.0Editor Rating
Market Signal 43

Pay-per-call tracking platform with routing, attribution, real-time bidding, and publisher management.

Best for: Pay-per-call networks, agencies, and performance marketers that route and monetize inbound phone leads.

Call Tracking
From $99/mo + usageFree plan
RB2B logo

RB2B

Overall Score59/100
4.1Editor Rating
Market Signal 40

Website visitor identification that reveals U.S. contacts and routes profiles into sales tools.

Best for: B2B sales teams focused on U.S. website traffic that want named visitor profiles sent directly into CRM and outreach workflows.

Lead Generation
From $79/moFree plan
Convirza logo

Convirza

Overall Score59/100
3.4Editor Rating
Market Signal 58

AI call analytics platform measuring marketing attribution, lead quality, and agent conversation performance.

Best for: Call-driven businesses that want both campaign attribution and automated analysis of sales or service conversations.

Call TrackingAI features
From $29/mo
Seamless.AI logo

Seamless.AI

Overall Score58/100
3.7Editor Rating
Market Signal 49

AI sales intelligence platform for prospect search, contact data and enrichment.

Best for: Sales teams that want high-volume contact discovery and enrichment connected directly to CRM and engagement systems.

Lead GenerationCRM & SalesAI features
ConvertFlow logo

ConvertFlow

Overall Score57/100
4.2Editor Rating
Market Signal 34

Funnel builder for lead capture and ecommerce popups, forms and quizzes.

Best for: Ecommerce and B2B marketers capturing leads on-site.

Lead GenerationCRO
From $29/mo + trafficFree plan
Nimbata logo

Nimbata

Overall Score55/100
3.9Editor Rating
Market Signal 38

Call tracking suite with DNI, AI conversation analysis and routing.

Best for: Agencies and multi-location businesses that need detailed call attribution with configurable AI analysis and routing.

Call TrackingAI features
From $35/mo (annual billing) + usageFree plan
Kaspr logo

Kaspr

Overall Score54/100
4.0Editor Rating
Market Signal 34

LinkedIn contact-data extension with phone, email enrichment and CRM export workflows.

Best for: SDRs, recruiters and founders who prospect on LinkedIn and need contact details sent into their CRM.

Lead Generation
From $49 per user/mo (annual billing)Free plan
Wisepops logo

Wisepops

Overall Score53/100
3.4Editor Rating
Market Signal 45

Onsite engagement platform for popups, notification feeds, web push, and personalized campaigns.

Best for: Ecommerce and marketing teams that want targeted onsite messaging connected to their existing customer and analytics stack.

CROLead Generation
From $599/moFree trial
Getsitecontrol logo

Getsitecontrol

Overall Score52/100
4.1Editor Rating
Market Signal 29

Popup, form and survey builder with built-in email campaigns and automations.

Best for: Small online stores and content sites that want on-site capture and email sending in one tool.

Lead Generation
From $19/moFree plan
Invoca logo

Invoca

Overall Score52/100
2.7Editor Rating
Market Signal 60

Revenue intelligence platform connecting digital marketing journeys with calls, conversations, and offline outcomes.

Best for: Enterprise marketing and contact-center teams that need to connect advertising spend with phone-driven conversions and revenue.

Call TrackingAI features
OptinMonster logo

OptinMonster

Overall Score50/100
3.1Editor Rating
Market Signal 50

Onsite conversion platform using behavior-triggered popups, targeting rules, retargeting, and lead integrations.

Best for: Publishers, ecommerce stores, and lead-generation sites that want behavior-based onsite campaigns tied to existing email or CRM tools.

CROLead Generation
From $9/mo (annual billing)
UpLead logo

UpLead

Overall Score50/100
3.4Editor Rating
Market Signal 40

B2B prospecting database with real-time email verification, company filters and technographics.

Best for: B2B sales teams that prioritize verified email data and filtered account lists for outbound prospecting.

Lead GenerationData & Enrichment
From $99/moFree trial
Phonexa logo

Phonexa

Overall Score50/100
3.1Editor Rating
Market Signal 48

Performance marketing platform combining call distribution, lead management, email automation, and tracking.

Best for: Performance marketing networks and lead-generation businesses that buy, sell, route, and measure calls and web leads.

Call Tracking
D&B Hoovers logo

D&B Hoovers

Overall Score49/100
3.0Editor Rating
Market Signal –

Sales intelligence from Dun & Bradstreet that surfaces buying signals on companies and contacts.

Best for: B2B sales teams that prospect by account and want Dun & Bradstreet data and buying signals inside their CRM.

Lead GenerationAI features
Custom pricingFree trial
Factors.ai logo

Factors.ai

Overall Score48/100
3.3Editor Rating
Market Signal 38

B2B visitor identification linking company signals to scoring, CRM, and ad activation.

Best for: B2B marketing and revenue teams that want website account identification tied to attribution, scoring, and advertising activation.

Lead Generation
From $199/moFree trial
Cognism logo

Cognism

Overall Score47/100
2.7Editor Rating
Market Signal 52

B2B sales intelligence platform centered on verified mobile numbers, compliant contact data, intent, and enrichment.

Best for: B2B sales teams that rely on phone outreach and need verified contact data, enrichment, and compliance-focused prospecting.

Lead GenerationData & Enrichment
BDOW! logo

BDOW!

Overall Score44/100
3.4Editor Rating
Market Signal 29

Popup and opt-in form tool rebuilt by Showit from the former Sumo product.

Best for: Creative businesses and Showit site owners who want to grow an email list with popups and timers.

Lead Generation
From $19 per month (annual billing, $228/mo), 1 site, billed annuallyFree trial
Warmly logo

Warmly

Overall Score43/100
3.1Editor Rating
Market Signal 35

Person-level website identification with intent signals, AI chat, routing, and outreach.

Best for: B2B sales teams that want to identify high-intent site visitors and trigger fast personalized outreach or rep routing.

Lead GenerationAI features
From $833.33/mo, billed annually
WildJar logo

WildJar

Overall Score40/100
3.3Editor Rating
Market Signal 22

Call tracking and conversation intelligence platform focused on attribution, recordings, and lead outcomes.

Best for: Marketing teams and agencies that need campaign-level call attribution and analysis of inbound lead conversations.

Call Tracking
From $89/mo + usage
Marchex logo

Marchex

Overall Score39/100
2.7Editor Rating
Market Signal 36

Conversation intelligence platform analyzing customer calls and connecting behavior to marketing and sales outcomes.

Best for: Call-heavy sales and service organizations that need automated conversation analysis tied to performance metrics.

Call Tracking
Albacross logo

Albacross

Overall Score33/100
2.7Editor Rating
Market Signal 24

B2B visitor identification combining company intent signals with automated sales outreach.

Best for: B2B revenue teams that want to identify visiting companies and trigger CRM, email, or LinkedIn actions from observed buying intent.

Lead Generation
See pricingFree trial