HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
160 tools · page 1 of 5
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Email marketing platform with automation flows, segmentation, landing pages and a marketing CRM.
Best for: Small and growing businesses that want newsletters, automated sequences and audience segmentation from one email-first platform.
Online form builder extended with Tables, e-signatures, approval flows and no-code apps.
Best for: Small and mid-sized teams that collect data, payments and signatures through forms and want approvals and storage in the same account.
Drag-and-drop website builder with built-in SEO tools, tiered ecommerce plans and an app market.
Best for: Small businesses and solo owners who want to build and run a site, store or booking page without hiring a developer.
Open review platform where businesses invite, answer and display customer reviews.
Best for: Ecommerce and service businesses that want independent, publicly visible reviews and can invite every customer under Trustpilot's rules.
Hosted ecommerce platform covering online storefront, checkout, point of sale and multichannel selling.
Best for: Brands and retailers that want a hosted store and checkout, selling online, on social channels and in person from one admin.
Ecommerce retention suite pairing loyalty and referral programs with product reviews and UGC.
Best for: Direct-to-consumer brands on Shopify or another major store platform that want loyalty, referrals and product reviews from a single vendor.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Composable ecommerce platform with multi-storefront, B2B, checkout customization, and marketplace channel tools.
Best for: Growing ecommerce brands and B2B sellers that need multiple storefronts, channel selling, and customizable commerce infrastructure.
Heatmaps, session recordings, and on-site surveys.
Best for: Teams that want to visually understand user behavior alongside quantitative analytics.
B2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Best for: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Conversational form builder for lead capture, scored quizzes and surveys with CRM sync.
Best for: Marketing teams collecting leads through branded forms and quizzes that should flow straight into a CRM.
Visual analytics platform for building dashboards, preparing data and sending metric digests.
Best for: Organizations with dedicated analysts who publish dashboards and metrics for a much larger group of business viewers.
Template-based website builder with built-in commerce, Email Campaigns add-on and Commerce APIs.
Best for: Creatives and small businesses that want a polished template-based site with a built-in store and branded email from one vendor.
Email marketing platform with newsletters, automation and landing pages.
Best for: Creators, small businesses, and lean marketing teams that need straightforward email campaigns, automations, signup pages, and audience growth tools.
Digital analytics platform for product behavior, experimentation, session replay, and customer journey analysis.
Best for: Product, growth, and data teams that need event-based behavioral analysis tied to experiments, replay, and downstream activation.
Privacy-focused, self-hostable web analytics.
Best for: Organizations that need full data ownership or strict privacy/compliance guarantees.
Event analytics platform pairing funnels, retention, cohorts, session replay, and heatmaps for digital products.
Best for: Product, growth, and data teams that need self-serve event analytics with session-level context for web and app experiences.
Shopify app for product and store reviews, with 16 widgets and syndication to shopping channels.
Best for: Shopify stores of any size, from new dropshippers to Shopify Plus brands, that need reviews syndicated to Google Shopping.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Small-business email marketing with event ticketing, SMS and Shopify automations.
Best for: Small businesses that send regular newsletters and also need event registration or simple Shopify email automations.
Product engineering suite combining analytics, replay and feature flags.
Best for: Product and engineering teams that want analytics, experimentation, feature delivery, replay, and data tooling in a developer-oriented stack.
Email-design platform with reusable modules, AMP interactivity and testing.
Best for: Email marketing teams that design reusable branded templates before sending them through a separate ESP or marketing platform.
Ecommerce marketing platform mixing email, SMS and web push in prebuilt store automations.
Best for: Online stores on Shopify, WooCommerce, BigCommerce or Wix that want cart recovery and promotions across email, SMS and push from one builder.
Email prospecting platform for finding, verifying, organizing, and contacting professional email addresses by company.
Best for: Sales, recruiting, PR, and link-outreach teams that need professional email discovery, verification, and lightweight campaign sending.
Email delivery platform with an email testing sandbox.
Best for: Developer and product teams sending and testing application email.
Newsletter and publishing network with paid subscriptions, podcasts, video, Notes and subscriber chat.
Best for: Independent writers and podcasters who want to publish free and paid work and grow through Substack's reader network.
Email platform combining campaign design, transactional sending and automation.
Best for: Teams that need marketing campaigns and developer-triggered transactional email in one service.
Runtime control platform for feature flags, experimentation and progressive software releases.
Best for: Engineering and product teams that need controlled feature releases, experimentation and operational kill switches.
Product development platform combining experimentation, feature gates, analytics and session replay.
Best for: Product and engineering teams that want feature delivery and statistically measured experiments on shared data.
Transactional email API with validation, deliverability and email testing.
Best for: Developers sending transactional email at scale.
Review platform for collecting company, product and video reviews and displaying social proof.
Best for: Ecommerce brands that want verified review collection tied to orders and reusable onsite review widgets.
Retail commerce platform combining point of sale, inventory and payments.
Best for: Retailers with physical and online locations that need connected POS, inventory, payments, and multi-store operations.
Newsletter platform combining publishing, websites and automations.
Best for: Newsletter publishers, creators, and media brands that want audience growth and monetization tools built into their email platform.
Microsoft business intelligence for semantic models, dashboards and reports.
Best for: Organizations using Microsoft data services and needing governed self-service business intelligence.
Creator email platform with visual automations, recommendations, digital commerce, and newsletter sponsorships.
Best for: Professional creators, authors, coaches, and newsletter operators monetizing an audience through email, products, memberships, or sponsorships.