HubSpot
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Search and filter 812 marketing tools by category, price, business type, and features.
Ranked by Overall Score: our Editor Rating and Market Signal, 50/50. Market Signal uses Ahrefs and Semrush data through September 2026, pulled October 6 to 19, 2026. How we score
124 tools · page 1 of 4
Customer platform pairing a free CRM with marketing, sales, service, content and data hubs.
Best for: Growing B2B and service businesses that want marketing, sales and support teams working from the same CRM records.
Email marketing platform with automation flows, segmentation, landing pages and a marketing CRM.
Best for: Small and growing businesses that want newsletters, automated sequences and audience segmentation from one email-first platform.
Drag-and-drop website builder with built-in SEO tools, tiered ecommerce plans and an app market.
Best for: Small businesses and solo owners who want to build and run a site, store or booking page without hiring a developer.
Configurable sales CRM with forecasting, pipeline inspection and Agentforce across six editions.
Best for: Sales organizations with defined stages, approvals and forecast reviews that need a CRM they can configure and extend as their process grows.
Open review platform where businesses invite, answer and display customer reviews.
Best for: Ecommerce and service businesses that want independent, publicly visible reviews and can invite every customer under Trustpilot's rules.
Configurable CRM with Blueprint process rules, Canvas layouts and a free three-user edition.
Best for: Sales teams with a defined multi-step deal process who want the CRM to enforce each stage and adapt layouts per role.
Hosted ecommerce platform covering online storefront, checkout, point of sale and multichannel selling.
Best for: Brands and retailers that want a hosted store and checkout, selling online, on social channels and in person from one admin.
Ecommerce retention suite pairing loyalty and referral programs with product reviews and UGC.
Best for: Direct-to-consumer brands on Shopify or another major store platform that want loyalty, referrals and product reviews from a single vendor.
Email, SMS and WhatsApp marketing platform with a transactional messaging API and sales CRM.
Best for: Small and midsize businesses that want marketing email, transactional messaging and a basic sales CRM from one vendor.
Scheduling automation platform with routing, team scheduling and workflows.
Best for: Sales, recruiting, customer-success, and professional-services teams that need self-serve scheduling tied to calendars and qualification rules.
Composable ecommerce platform with multi-storefront, B2B, checkout customization, and marketplace channel tools.
Best for: Growing ecommerce brands and B2B sellers that need multiple storefronts, channel selling, and customizable commerce infrastructure.
B2C CRM for ecommerce email, SMS and push, with predictive customer analytics.
Best for: Ecommerce brands that want email, SMS and support data tied to purchase history in one customer profile.
Visual chat automation for Instagram, Messenger, WhatsApp and TikTok direct messages.
Best for: Creators and consumer brands with heavy comment and DM volume on Instagram or Messenger who want to turn that engagement into leads.
B2B contact database with prospecting, enrichment, email sequences and calling in one workspace.
Best for: Startups and small sales teams that want prospect data, outreach sequences and calling in a single tool.
Template-based website builder with built-in commerce, Email Campaigns add-on and Commerce APIs.
Best for: Creatives and small businesses that want a polished template-based site with a built-in store and branded email from one vendor.
Shopify app for product and store reviews, with 16 widgets and syndication to shopping channels.
Best for: Shopify stores of any size, from new dropshippers to Shopify Plus brands, that need reviews syndicated to Google Shopping.
Email marketing automation with branching workflows, site tracking and optional CRM add-ons.
Best for: Small and midsize businesses that run behavior-based email programs and want automation depth more than an included sales CRM.
Scheduling platform with workflows, routing forms, team events and developer APIs.
Best for: Teams and developers that want flexible scheduling they can customize or embed inside another product.
Document automation platform for proposals, quotes and contracts.
Best for: Sales and revenue teams that want proposals, quotes, approvals, signatures, and payments connected to CRM data.
Ecommerce marketing platform mixing email, SMS and web push in prebuilt store automations.
Best for: Online stores on Shopify, WooCommerce, BigCommerce or Wix that want cart recovery and promotions across email, SMS and push from one builder.
Review platform for collecting company, product and video reviews and displaying social proof.
Best for: Ecommerce brands that want verified review collection tied to orders and reusable onsite review widgets.
Retail commerce platform combining point of sale, inventory and payments.
Best for: Retailers with physical and online locations that need connected POS, inventory, payments, and multi-store operations.
Agency CRM with client sub-accounts, funnels, two-way messaging and a resellable SaaS Mode.
Best for: Marketing agencies that run funnels, messaging and review campaigns for many local clients and want to resell the platform under their own brand.
Customer engagement platform centered on WhatsApp with shared inbox, campaigns, chatbots, and APIs.
Best for: Businesses using WhatsApp as a primary customer channel that also want campaigns, automation, team routing, and additional messaging channels.
Scheduling tool with recipient overlays, ranked availability, team links, and personalized booking pages.
Best for: Consultants, founders, and small teams that want a more recipient-friendly scheduling experience with flexible team options.
Cloud inventory platform with multichannel orders, warehouses and serial tracking.
Best for: Small and midsize merchants that want inventory and order management connected to ecommerce, shipping, and Zoho applications.
Inventory and order-management platform connecting products, warehouses, sales channels, purchasing, and accounting.
Best for: Growing product businesses that sell through multiple channels and need shared inventory, purchasing, warehouse, and order control.
Amazon and Walmart seller suite for product research, keywords and listings.
Best for: Amazon and Walmart sellers that want research, listing optimization, operations, advertising, and profitability tools in one suite.
B2B sales intelligence platform for contact discovery, buyer signals and enrichment.
Best for: Sales teams that need contact details and company intelligence directly inside prospecting and CRM workflows.
B2B contact and company database with intent signals, website visitor identification and engagement tools.
Best for: B2B sales and revenue operations teams that want contact data, intent signals and CRM enrichment from one vendor under a negotiated contract.
Subscription billing and revenue platform covering recurring invoicing, pricing, collections, and revenue recognition.
Best for: SaaS and subscription businesses that need flexible billing operations across pricing, collections, revenue, and customer lifecycle changes.
Appointment scheduling system with intake forms, payments and classes.
Best for: Service businesses, wellness providers, consultants, and instructors that need client booking plus forms, payments, and recurring appointments.
Inventory and order-management system with purchasing, sales and barcode scanning.
Best for: Wholesalers, distributors, manufacturers, and small product businesses that need inventory plus purchasing and fulfillment controls.
Developer APIs for sending SMS, MMS, WhatsApp and RCS messages from your own applications.
Best for: Engineering teams that want to build text and chat messaging into their own product or backend systems.
Sales CRM built around visual deal pipelines, with prospecting and document tools by plan.
Best for: Small and midsize sales teams that run deals through defined pipeline stages and want automation and prospecting tools inside the CRM.
Push notifications, in-app, SMS and email messaging.
Best for: App and web teams adding push notifications.